{"id":23493,"date":"2011-08-04T12:51:09","date_gmt":"2011-08-04T17:51:09","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=23493"},"modified":"2021-07-25T17:58:04","modified_gmt":"2021-07-25T22:58:04","slug":"periodicos-brasilenos-analizan-crear-plataforma-unificada-para-distribuir-contenido-digital","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/periodicos-brasilenos-analizan-crear-plataforma-unificada-para-distribuir-contenido-digital\/","title":{"rendered":"Peri\u00f3dicos brasile\u00f1os analizan crear plataforma unificada para distribuir contenido digital"},"content":{"rendered":"<p>Con la mirada puesta en un mercado que no deja de crecer en Brasil, en gran medida <a href=\"http:\/\/meioemensagem.com.br\/home\/marketing\/noticias\/20110523Governo-publica-MP-para-baratear-tablets.html\">impulsado por las acciones del gobierno para abaratar las tecnolog\u00edas m\u00f3viles<\/a>, la Comisi\u00f3n de Estrategia Digital de la <a href=\"http:\/\/www.anj.org.br\">Asociaci\u00f3n Nacional de Peri\u00f3dicos<\/a> (ANJ por su sigla en portugu\u00e9s) eval\u00faa <a href=\"http:\/\/www.teletime.com.br\/28\/07\/2011\/servicos-moveis-jornais-brasileiros-lancarao-loja-digital-unificada\/tt\/233658\/news.aspx\">unificar la distribuci\u00f3n de las ediciones digitales de los peri\u00f3dicos brasile\u00f1os<\/a> para tabletas, seg\u00fan el sitio Teletime.<\/p>\n<p>En la actualidad, este proceso se hace por separado, dentro de la aplicaci\u00f3n m\u00f3vil desarrollada por cada uno de los peri\u00f3dicos. Pero la idea es que antes de fin de a\u00f1o se cree un espacio \u00fanico para la comercializaci\u00f3n de las ediciones electr\u00f3nicas de los principales diarios del pa\u00eds.<\/p>\n<p>\"<a href=\"http:\/\/www.coletiva.net\/site\/noticia_detalhe.php?idNoticia=41605\">Es mejor vender juntos que separados<\/a>. La uni\u00f3n hace la fuerza\", explic\u00f3 el vicepresidente de la direcci\u00f3n de circulaci\u00f3n de la ANJ y presidente del grupo Lance! Walter Mattos Jr., citado por Coletiva.net. La plataforma virtual tambi\u00e9n ser\u00e1 una manera de disminuir la dependencia de la tienda de aplicaciones de Apple para las ventas digitales en iPad, que se queda con el 30 por ciento de los ingresos.<\/p>\n<p>Un reciente estudio de la consultor\u00eda estadounidense ComScore se\u00f1al\u00f3 que <a href=\"http:\/\/meioemensagem.com.br\/home\/midia\/noticias\/20110624Brasileiros-leem-mais-jornais-via-tablets.html\">los brasile\u00f1os son las personas que m\u00e1s peri\u00f3dicos leen a trav\u00e9s de dispositivos m\u00f3viles<\/a>, report\u00f3 Meio e Mensagem. En ese contexto, este a\u00f1o fue lanzado el <a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/lanzan-la-primera-publicacion-brasilena-exclusiva-para-ipad\">primer peri\u00f3dico en el pa\u00eds creado especialmente para iPad, Brasil 247<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n de Estrategia Digital de la Asociaci\u00f3n Nacional de Peri\u00f3dicos (ANJ por su sigla en portugu\u00e9s) eval\u00faa unificar la distribuci\u00f3n de las ediciones digitales de los peri\u00f3dicos brasile\u00f1os para tabletas, seg\u00fan el sitio Teletime.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1211],"tags":[1499],"coauthors":[],"class_list":["post-23493","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-es","tag-periodismo-digital-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Peri\u00f3dicos brasile\u00f1os analizan crear plataforma unificada para distribuir contenido digital - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Peri\u00f3dicos brasile\u00f1os analizan crear plataforma unificada para distribuir contenido digital Modelo de Negocio. 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