{"id":25424,"date":"2011-09-01T12:49:41","date_gmt":"2011-09-01T17:49:41","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=25424"},"modified":"2021-07-31T17:15:42","modified_gmt":"2021-07-31T22:15:42","slug":"diarios-brasilenos-defienden-el-cobro-por-acceder-a-contenidos-en-linea","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/diarios-brasilenos-defienden-el-cobro-por-acceder-a-contenidos-en-linea\/","title":{"rendered":"Diarios brasile\u00f1os defienden el cobro por acceder a contenidos en l\u00ednea"},"content":{"rendered":"<p>A diferencia de mercados como el de <a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/circulacion-de-periodicos-sube-en-sudamerica-y-cae-en-estados-unidos-dice-la-revista-economist\" target=\"_blank\" rel=\"noopener\">americano<\/a> e el de Europa, <a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/estudio-apunta-hacia-aumento-en-la-circulacion-de-periodicos-en-brasil-mientras-ingresos-por-pu\" target=\"_blank\" rel=\"noopener\">la industria period\u00edstica brasile\u00f1a est\u00e1 dando se\u00f1ales de crecimiento<\/a> y con aumentos en el <a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/periodicos-brasilenos-analizan-crear-plataforma-unificada-para-distribuir-contenido-digital\" target=\"_blank\" rel=\"noopener\">consumo de contenidos digitales<\/a> gracias a accesos a internet m\u00e1s baratos. Sin embargo, los ingresos publicitarios en los medios impresos siguen estancados y no son suficientes para sustentar los sitios web.<\/p>\n<p>En este panorama, representantes de los mayores medios brasile\u00f1os presentes en el Seminario Nacional de Circulaci\u00f3n de la <a href=\"http:\/\/www.anj.org.br\/\" target=\"_blank\" rel=\"noopener\">Asociaci\u00f3n Nacional de Peri\u00f3dicos<\/a>, defendieron la b\u00fasqueda de nuevos modelos de negocios que permitan <a href=\"http:\/\/economia.ig.com.br\/empresas\/comercioservicos\/empresas+de+comunicacao+defendem+conteudo+pago\/n1597184376188.html\" target=\"_blank\" rel=\"noopener\">reducir la dependencia en el avisaje y generar ingresos en los nuevos medios<\/a>, report\u00f3 Valor Online.<\/p>\n<p>El evento, realizado el 29 de agosto em S\u00e3o Paulo, abord\u00f3 los desaf\u00edos del sector para seguir siendo rentables. Empresarios de diferentes grupos mediales concordaron en que <a href=\"http:\/\/ne10.uol.com.br\/canal\/cotidiano\/nacional\/noticia\/2011\/08\/31\/jornais-aumentarao-produtos-digitais-294214.php\" target=\"_blank\" rel=\"noopener\">el cobro por contenidos es una medida inevitable<\/a> en todos los mercados, incluido el brasile\u00f1o, inform\u00f3 Jornal do Commercio.<\/p>\n<p>Seg\u00fan Marcello Moraes, director general de Infoglobo, empresa que edita el diario <a href=\"http:\/\/oglobo.globo.com\/\" target=\"_blank\" rel=\"noopener\">O Globo<\/a>, el mejor camino es <a href=\"http:\/\/portalimprensa.uol.com.br\/noticias\/brasil\/44233\/jornais+comemoram+aumento+de+circulacao+e+debatem+modelos+digitais\/\" target=\"_blank\" rel=\"noopener\">ofrecer contenidos en l\u00ednea diferenciados<\/a> por los cuales los lectores estar\u00edan dispuestos a pagar y permitir el acceso gratuito a noticias duras y de actualidad. \"Hoy no estamos en la era del 'o', sino del 'y'. Esto es, medios digitales y papel\", destac\u00f3 el ejecutivo, citado por Portal Imprensa.<\/p>\n<p>De acuerdo con informaciones de Meio e Mensagem, Walter de Mattos J\u00fanior, presidente del Grupo Lance!, plante\u00f3 que <a href=\"http:\/\/www.meioemensagem.com.br\/home\/midia\/noticias\/20110829O-dilema-digital-do-futuro-dos-jornais.html\" target=\"_blank\" rel=\"noopener\">la transici\u00f3n a un nuevo modelo de negocios es urgente<\/a>. \u201cCada d\u00eda en que no cobramos por nuestro producto estamos reforzando la idea de que la informaci\u00f3n es gratuita\", afirm\u00f3.<\/p>\n<p>El modelo de pago por contenidos est\u00e1 cobrando adeptos en Estados Unidos. Los diarios <a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/el-diario-dallas-morning-news-ya-cobra-por-contenidos-en-linea-y-el-new-york-times-afina-su-sis\" target=\"_blank\" rel=\"noopener\">Dallas Morning News<\/a> y <a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/con-problemas-y-todo-el-modelo-de-pago-del-new-york-times-comienza-operar\" target=\"_blank\" rel=\"noopener\">New York Times<\/a> ya cobrar por ver sus contenidos. Recientemente, el <a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/mas-periodicos-estadounidenses-adoptan-modelos-de-pago-por-contenidos-digitales\" target=\"_blank\" rel=\"noopener\">MediaNews Group, due\u00f1o de 57 peri\u00f3dicos en 11 estados, anunci\u00f3 sus planes de implementar un sistema de pago<\/a> para varios de sus medios.<\/p>\n<p><strong>Otras Noticias Relacionadas<\/strong><br \/>\n\u00bb Centro Knight<span> (<a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/diarios-estadounidenses-que-cobran-por-contenidos-no-pierden-muchos-lectores-ni-ingresos-por-av\" target=\"_blank\" rel=\"noopener\">Diarios estadounidenses que cobran por contenidos no pierden muchos lectores ni ingresos por avisaje, revela estudio<\/a>)<\/span><br \/>\n\u00bb Centro Knight<span> (<a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/periodicos-de-america-latina-crecen-en-circulacion-e-ingresos-pesar-de-la-crisis\" target=\"_blank\" rel=\"noopener\">Peri\u00f3dicos de Am\u00e9rica Latina crecen en circulaci\u00f3n e ingresos a pesar de la crisis<\/a>)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A diferencia de mercados como el de americano e el de Europa, la industria period\u00edstica brasile\u00f1a est\u00e1 dando se\u00f1ales de crecimiento y con aumentos en el consumo de contenidos digitales gracias a accesos a internet m\u00e1s baratos.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1211],"tags":[1499],"coauthors":[],"class_list":["post-25424","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-es","tag-periodismo-digital-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Diarios brasile\u00f1os defienden el cobro por acceder a contenidos en l\u00ednea - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Diarios brasile\u00f1os defienden el cobro por acceder a contenidos en l\u00ednea Modelo de Negocio. 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