{"id":26047,"date":"2012-01-26T14:35:41","date_gmt":"2012-01-26T19:35:41","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=26047"},"modified":"2021-08-16T14:38:22","modified_gmt":"2021-08-16T19:38:22","slug":"miles-de-periodistas-usan-la-opcion-suscribirse-de-facebook","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/miles-de-periodistas-usan-la-opcion-suscribirse-de-facebook\/","title":{"rendered":"Miles de periodistas usan la opci\u00f3n \"suscribirse\" de Facebook"},"content":{"rendered":"<p>Desde su lanzamiento en septiembre de 2011,\u00a0<a href=\"http:\/\/www.zdnet.com\/blog\/facebook\/facebook-1000s-of-journalists-are-already-using-subscribe\/8043\" target=\"_blank\" rel=\"noopener\">miles de periodistas han adoptado el bot\u00f3n de suscripci\u00f3n de Facebook<\/a>, el cual permite a los usuarios\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/el-nuevo-boton-de-suscripcion-de-facebook-es-considerado-mas-beneficioso-para-periodistas\" target=\"_blank\" rel=\"noopener\">subscribirse a los contenidos publicados por periodistas<\/a>\u00a0y figuras p\u00fablicas sin tener que a\u00f1adirlos como amigos. Desde noviembre,\u00a0<a href=\"https:\/\/www.facebook.com\/notes\/facebook-journalists\/how-journalists-are-using-facebook-subscribe\/352565928088761\" target=\"_blank\" rel=\"noopener\">el periodista medio ha visto un aumento del 320 por ciento en el n\u00famero de suscriptores de su perfil<\/a>, report\u00f3 Facebook.<\/p>\n<p>Al analizar el contenido publicado por los periodistas, Facebook tambi\u00e9n not\u00f3 que el 62 por ciento de sus mensajes conten\u00edan enlaces (por ejemplo, a historias escritas por los propios reporteros), el 25 por ciento planteaba preguntas a los lectores y el 30 por ciento conten\u00eda \"lenguaje promocional\" del tipo \"lea mi duod\u00e9cima entrevista\". Curiosamente, Facebook descubri\u00f3 que mensajes con lenguaje promocional, o con alg\u00fan tipo de an\u00e1lisis acompa\u00f1ado de enlaces, generaban m\u00e1s clics de referencia y reacciones de la audiencia.<\/p>\n<p>El sitio TechCrunch destac\u00f3 que millares de periodistas \u2014incluidos 50 del New York Times y 90 del Washington Post\u2014 usan el bot\u00f3n de suscripci\u00f3n de Facebook, el que \"<a href=\"http:\/\/techcrunch.com\/2012\/01\/25\/facebook-subscribe-journalists\/\" target=\"_blank\" rel=\"noopener\">constituye una amenaza muy real a Twitter<\/a>. Con el tiempo podr\u00eda reducir severamente el potecial de crecimiento y el valor \u00fanico de Twitter al llevar su funcionalidad y contenido a la red m\u00e1s popular que es Facebook\".<\/p>\n<p>El diario Los Angeles Times habl\u00f3 con\u00a0<a href=\"http:\/\/latimesblogs.latimes.com\/technology\/2012\/01\/is-facebook-subscribe-for-real.html\" target=\"_blank\" rel=\"noopener\">periodistas esc\u00e9pticos y otros entusiamados con el bot\u00f3n de suscripci\u00f3n<\/a>. El New York Observer ofrece una serie de\u00a0<a href=\"http:\/\/www.observer.com\/2012\/01\/facebook-teaches-journalists-how-to-be-popular\/\" target=\"_blank\" rel=\"noopener\">consejos de Facebook para que los periodistas mejoren sus mensajes<\/a>\u00a0en esta red social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde su lanzamiento en septiembre de 2011,\u00a0miles de periodistas han adoptado el bot\u00f3n de suscripci\u00f3n de Facebook, el cual permite a los usuarios\u00a0subscribirse a los contenidos publicados por periodistas\u00a0y figuras p\u00fablicas sin tener que a\u00f1adirlos como amigos. Desde noviembre,\u00a0el periodista medio ha visto un aumento del 320 por ciento en el n\u00famero de suscriptores de su perfil, report\u00f3 Facebook.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1227],"tags":[1422,1519],"coauthors":[],"class_list":["post-26047","post","type-post","status-publish","format-standard","hentry","category-acceso-a-la-informacion-es","tag-acceso-a-la-informacion-es","tag-redes-sociales-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Miles de periodistas usan la opci\u00f3n &quot;suscribirse&quot; de Facebook - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Miles de periodistas usan la opci\u00f3n &quot;suscribirse&quot; de Facebook Acceso a la Informaci\u00f3n. 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