{"id":30580,"date":"2012-06-18T14:09:09","date_gmt":"2012-06-18T19:09:09","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=30580"},"modified":"2021-09-08T14:10:18","modified_gmt":"2021-09-08T19:10:18","slug":"en-brasil-internet-supera-a-los-periodicos-y-se-convierte-en-el-segundo-medio-preferido-por-inversionistas-publicitarios","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/en-brasil-internet-supera-a-los-periodicos-y-se-convierte-en-el-segundo-medio-preferido-por-inversionistas-publicitarios\/","title":{"rendered":"En Brasil, Internet supera a los peri\u00f3dicos y se convierte en el segundo medio preferido por inversionistas publicitarios"},"content":{"rendered":"<p>Un\u00a0<a href=\"http:\/\/www.iabbrasil.org.br\/indicadores\/Indicadores-de-Mercado-IAB-Brasil.pdf\" target=\"_blank\" rel=\"noopener\">informe publicado por Interacting Advertising Bureau<\/a>, una asociaci\u00f3n que re\u00fane los principales sitios web y portales de Internet en Brasil, dijo que\u00a0<a href=\"http:\/\/economia.ig.com.br\/empresas\/comercioservicos\/2012-06-15\/internet-passa-jornais-e-se-consolida-como-segunda-midia-em-verbas-publicitarias.html\" target=\"_blank\" rel=\"noopener\">Internet ha sobrepasado a los peri\u00f3dicos y se convirti\u00f3 en el segundo medio de mayor preferencia para la inversi\u00f3n publicitaria en Brasil<\/a>, durante el primer trimestre del 2012, inform\u00f3 el sitio web iG.<\/p>\n<p>La investigaci\u00f3n se bas\u00f3 en las inversiones en publicidad en los sitios de noticias, motores de b\u00fasqueda y sitios web de comparaci\u00f3n de precios, que en conjunto ascendieron a un 11.98 por ciento de los ingresos totales, mientras que en los peri\u00f3dicos se mantuvo en 11.06 por ciento del monto invertido en publicidad, estimado en m\u00e1s de $3 billones de d\u00f3lares.<\/p>\n<p>De acuerdo con el sitio web Olhar Digital, en 2011 la publicidad en medio impreso ocup\u00f3 el segundo lugar con un 11.1 por ciento, seguido por la publicidad web con el 11 por ciento.\u00a0<a href=\"http:\/\/olhardigital.uol.com.br\/produtos\/digital_news\/noticias\/internet-se-torna-o-segundo-maior-investimento-publicitario-do-brasil\" target=\"_blank\" rel=\"noopener\">La televisi\u00f3n ocup\u00f3 el primer lugar en el ranking con el 58.4<\/a>\u00a0por ciento. Este a\u00f1o, la televisi\u00f3n se mantuvo en el primer lugar con una proporci\u00f3n a\u00fan mayor del 60.63 por ciento del mercado.<\/p>\n<p>La nueva tendencia publicitaria sigue el crecimiento del consumo de contenidos en l\u00ednea, con el\u00a0<a href=\"http:\/\/meioemensagem.com.br\/home\/marketing\/noticias\/20110523Governo-publica-MP-para-baratear-tablets.html\" target=\"_blank\" rel=\"noopener\">abaratamiento del acceso a Internet<\/a>. En Brasil, sin embargo, la transici\u00f3n de los lectores del papel al Internet no ha sido lo suficientemente importante para impactar la\u00a0<a href=\"https:\/\/knightcenter.utexas.edu\/es\/blog\/estudio-apunta-hacia-aumento-en-la-circulacion-de-periodicos-en-brasil-mientras-ingresos-por-pu\" target=\"_blank\" rel=\"noopener\">circulaci\u00f3n de peri\u00f3dicos, la cual continua en aumento<\/a>. Este crecimiento est\u00e1 impulsado por los peri\u00f3dicos populares, contrario a lo que ocurre en\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/circulacion-de-periodicos-sube-en-sudamerica-y-cae-en-estados-unidos-dice-la-revista-economist\" target=\"_blank\" rel=\"noopener\">Estados Unidos<\/a>\u00a0y Europa.<\/p>\n<p><em>Nota del editor: Esta historia fue publicada originalmente en el blog Periodismo en las Am\u00e9ricas del Centro Knight, el predecesor de LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un\u00a0informe publicado por Interacting Advertising Bureau, una asociaci\u00f3n que re\u00fane los principales sitios web y portales de Internet en Brasil, dijo que\u00a0Internet ha sobrepasado a los peri\u00f3dicos y se convirti\u00f3 en el segundo medio de mayor preferencia para la inversi\u00f3n publicitaria en Brasil, durante el primer trimestre del 2012, inform\u00f3 el sitio web iG.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1218],"tags":[1510,1499],"coauthors":[],"class_list":["post-30580","post","type-post","status-publish","format-standard","hentry","category-innovacion-es","tag-medios-impresos-es","tag-periodismo-digital-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>En Brasil, Internet supera a los peri\u00f3dicos y se convierte en el segundo medio preferido por inversionistas publicitarios - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"En Brasil, Internet supera a los peri\u00f3dicos y se convierte en el segundo medio preferido por inversionistas publicitarios Innovaci\u00f3n. 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