{"id":36209,"date":"2013-01-21T15:24:04","date_gmt":"2013-01-21T20:24:04","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=36209"},"modified":"2021-10-06T18:10:54","modified_gmt":"2021-10-06T23:10:54","slug":"el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/","title":{"rendered":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os"},"content":{"rendered":"<p><strong>Por Kevin Anderson*<\/strong><\/p>\n<div><\/div>\n<div><em>La siguiente es una versi\u00f3n resumida de un art\u00edculo publicado en <a href=\"http:\/\/www.kbridge.org\/\">KnowledgeBridge<\/a> el 18 de enero de 2013. Haga <a href=\"http:\/\/www.kbridge.org\/el-faro-using-the-best-of-new-and-traditional-media-to-give-salvadorans-a-voice\/\" target=\"_blank\" rel=\"noopener\">clic aqu\u00ed<\/a> para leer la versi\u00f3n completa. <\/em><\/div>\n<div><\/div>\n<p><span id=\"result_box\" lang=\"es\" tabindex=\"-1\"><span class=\"hps\">A los pol\u00edticos<\/span> <span class=\"hps\">les encanta hablar<\/span>, pero aparte de <span class=\"hps\">las elecciones<\/span>\u00a0 <span class=\"hps\">\u00bfc\u00f3mo<\/span><span class=\"hps\"> la gente es escuchada<\/span>?<\/span><\/p>\n<p><span class=\"hps\">Despu\u00e9s de 20<\/span> <span class=\"hps\">a\u00f1os de gobierno del<\/span> <span class=\"hps\">mismo partido<\/span>, los salvadore\u00f1os <span class=\"hps\">votaron por<\/span> <span class=\"hps\">un partido nuevo<\/span> <span class=\"hps\">en el 2009, pero<\/span> <span class=\"hps\">la elecci\u00f3n<\/span> <span class=\"hps\">trajo<\/span> <span class=\"hps\">pocos cambios.<\/span> <span class=\"hps\">En lugar<\/span> <span class=\"hps\">de esperar<\/span> <span class=\"hps\">las pr\u00f3ximas elecciones<\/span> para que <span class=\"hps\">la gente haga<\/span> <span class=\"hps\">o\u00edr su voz<\/span> <span class=\"hps\">a trav\u00e9s de sus<\/span> <span class=\"hps\">votos<\/span>, Orlando <span class=\"hps\">Alvarez, <\/span><span class=\"hps\">director creativo de<\/span> <span class=\"hps\">la<\/span> <span class=\"hps\">agencia<\/span> <span class=\"hps\">Publicidad<\/span> <span class=\"hps\">Comercial<\/span> <span class=\"hps\">Lowe<\/span> <span class=\"hps\">&amp; Partners<\/span>, quer\u00eda <span class=\"hps\">explorar<\/span> <span class=\"hps\">las posibilidades de una<\/span> <span class=\"hps\">campa\u00f1a atractiva dirigida por la <\/span><span lang=\"es\" tabindex=\"-1\"><span class=\"hps\"> publicidad digital<\/span><span class=\"hps\">.<\/span> A<span class=\"hps\">lvarez<\/span><span class=\"hps\"> busc\u00f3 al s<\/span><span class=\"hps\">itio web de noticias<\/span><a href=\"http:\/\/www.elfaro.net\/\"> <span class=\"hps\">El<\/span> <\/a><span class=\"hps\"><a href=\"http:\/\/www.elfaro.net\/\">Faro<\/a> con<\/span> <span class=\"hps\">la idea de utilizar<\/span> <span class=\"hps\">Twitter<\/span> <span class=\"hps\">para permitirle a<\/span> <span class=\"hps\">los salvadore\u00f1os expresar directamente sus preocupaciones<\/span> <span class=\"hps\">a sus<\/span> <span class=\"hps\">l\u00edderes pol\u00edticos.<\/span><\/span><\/p>\n<p><span class=\"hps\">Trabajando con el jefe de<\/span> <span class=\"hps\">innovaci\u00f3n<\/span> <span class=\"hps\">de El Faro,\u00a0Elmer<\/span> <span class=\"hps\">Menj\u00edvar<\/span>, Alvarez <span class=\"hps\">y su agencia<\/span> <span class=\"hps\">ayudaron al<\/span> <span class=\"hps\">sitio de noticias<\/span> a <span class=\"hps\">desarrollar un proyecto que<\/span> aprovech\u00f3 las<span class=\"hps\"> ventajas<\/span> <span class=\"hps\">no s\u00f3lo<\/span> <span class=\"hps\">del poder<\/span> <span class=\"hps\">de los medios digitales<\/span>, la p\u00e1gina web de El Faro, <span class=\"hps\">y las redes sociales<\/span>, sino <span class=\"hps\">tambi\u00e9n<\/span> la fuerza de los <span class=\"hps\">medios tradicionales<\/span> <span class=\"hps\">y los canales<\/span> <span class=\"hps\">de publicidad.<\/span><\/p>\n<p><span id=\"result_box\" lang=\"es\" tabindex=\"-1\"><span class=\"hps\">Con una<\/span> <span class=\"hps\">fuerte campa\u00f1a de mercadeo<\/span> <span class=\"hps atn\">multi-<\/span>canal <span class=\"hps\">y las redes sociales<\/span> <span class=\"hps\">como su fortaleza,<\/span> <span class=\"hps\">la<\/span> <span class=\"hps\">campa\u00f1a tuvo<\/span><span class=\"hps\"> miles de<\/span> <span class=\"hps\">ideas para<\/span> <span class=\"hps\">mejorar el pa\u00eds,<\/span> <span class=\"hps\">involucrando a los ciudadanos<\/span> <span class=\"hps\">de una manera novedosa<\/span> <span class=\"hps\">con su gobierno.<\/span><\/span><\/p>\n<p><span class=\"hps\">El proyecto muestra<\/span> <span class=\"hps\">c\u00f3mo una poderosa <\/span><span class=\"hps\">multiplataforma<\/span> <span class=\"hps\">puede<\/span> <span class=\"hps\">atraer al p\u00fablico<\/span> <span class=\"hps\">sin importar<\/span> <span class=\"hps\">el medio, y<\/span> <span class=\"hps\">c\u00f3mo<\/span> <span class=\"hps\">las fortalezas de<\/span> <span class=\"hps\">los medios de comunicaci\u00f3n digitales<\/span> <span class=\"hps\">y tradicionales<\/span> <span class=\"hps\">se pueden combinar para<\/span> <span class=\"hps\">maximizar el efecto<\/span>.<\/p>\n<p><strong><span class=\"hps\">Lluvia de ideas<\/span> <span class=\"hps\">sobre c\u00f3mo<\/span> <span class=\"hps\">involucrar a los<\/span> <span class=\"hps\">ciudadanos de<\/span> <span class=\"hps\">El Salvador<\/span><\/strong><\/p>\n<p><span class=\"hps\">Tradicionalmente, los<\/span> <span class=\"hps\">medios han<\/span> <span class=\"hps\">sido un canal<\/span> <span class=\"hps\">unidireccional de<\/span> <span class=\"hps\">comunicaci\u00f3n,<\/span> <span class=\"hps\">permiti\u00e9ndole a los l\u00edderes<\/span> <span class=\"hps\">pol\u00edticos <\/span><span class=\"hps\">comunicarse con<\/span> <span class=\"hps\">el pueblo<\/span>.<\/p>\n<p><span class=\"hps\">\"Un peri\u00f3dico<\/span>, en este caso <span class=\"hps\">uno<\/span> <span class=\"hps\">digital,<\/span> <span class=\"hps\">siempre<\/span> <span class=\"hps\">comunica<\/span> <span class=\"hps\">lo que alguien quiere<\/span> <span class=\"hps\">decirle a la<\/span> <span class=\"hps\">audiencia\", dijo<\/span> <span class=\"hps\">Alvarez.<\/span> <span class=\"hps\">Ellos pensaron<\/span> <span class=\"hps\">que pod\u00edan<\/span> <span class=\"hps\">invertir los papeles<\/span> <span class=\"hps\">y<\/span> <span class=\"hps\">darle al p\u00fablico<\/span> <span class=\"hps\">la oportunidad de comunicar<\/span> <span class=\"hps\">sus ideas a esas <\/span> <span class=\"hps\">\"personas que<\/span> <span class=\"hps\">tradicionalmente<\/span> <span class=\"hps\">s\u00f3lo dan<\/span> <span class=\"hps\">discursos<\/span>, en este caso, al gobierno\", <span class=\"hps\">agreg\u00f3<\/span>.<\/p>\n<p><span class=\"hps\">La agencia de publicidad<\/span> <span class=\"hps\">se acerc\u00f3 a<\/span> <span class=\"hps\">El Faro<\/span> <span class=\"hps atn\">porque era \"<\/span>el \u00fanico peri\u00f3dico <span class=\"hps\">que<\/span> <span class=\"hps\">pod\u00eda hacer<\/span> <span class=\"hps\">algo importante<\/span>....<span class=\"hps\"> debido a<\/span> <span class=\"hps\">su reputaci\u00f3n.<\/span> <span class=\"hps\">No puedes hacer<\/span> <span class=\"hps\">una campa\u00f1a como esta<\/span> <span class=\"hps\">si <\/span>contar con un<span class=\"hps\"> peri\u00f3dico reconocido<\/span> <span class=\"hps\">que la respalde<\/span><span class=\"hps\">\".<\/span><\/p>\n<p><span id=\"result_box\" lang=\"es\" tabindex=\"-1\"><span class=\"hps\">Desde el punto de<\/span> vista de <span class=\"hps\">El Faro<\/span>, la idea de Alvarez <span class=\"hps\">vino en el <\/span><span class=\"hps\">mejor momento, porque el<\/span> <span class=\"hps\">peri\u00f3dico<\/span> <span class=\"hps\">digital hab\u00eda<\/span> <span class=\"hps\">estado esperando la manera de encontrar<\/span><span class=\"hps\"> c\u00f3mo<\/span> <span class=\"hps\">las redes sociales<\/span> <span class=\"hps\">encajaban<\/span> <span class=\"hps\">con su estilo<\/span> <span class=\"hps\">de<\/span> <span class=\"hps\">periodismo<\/span> <span class=\"hps\">independiente,<\/span> sostuvo <span class=\"hps\">Menj\u00edvar<\/span><span class=\"hps\">. Ellos aceptaron la <\/span><span class=\"hps\">idea<\/span> <span class=\"hps\">de Alvarez<\/span> <span class=\"hps\">y<\/span> <span class=\"hps\">trabajaron con ella.<\/span><\/span><\/p>\n<p><span class=\"hps\">\"Hay una<\/span> <span class=\"hps\">tendencia mundial<\/span> hoy en d\u00eda <span class=\"hps\">sobre<\/span> <span class=\"hps\">la participaci\u00f3n ciudadana<\/span> <span class=\"hps\">en el periodismo,<\/span> <span class=\"hps atn\">y (<\/span>El Faro) no sab\u00eda <span class=\"hps\">si ser\u00eda<\/span> <span class=\"hps\">una buena idea<\/span> <span class=\"hps\">para los ciudadanos<\/span><span class=\"hps\"> generar contenido<\/span> <span class=\"hps\">para el peri\u00f3dico<\/span> <span class=\"hps\">y ni c\u00f3mo <\/span><span class=\"hps\">hacerlo\",<\/span> <span class=\"hps\">agreg\u00f3.<\/span><\/p>\n<p><span class=\"hps\">El periodismo ciudadano<\/span> <span class=\"hps\">ha sido una tendencia<\/span> <span class=\"hps\">desde hace a\u00f1os,<\/span> <span class=\"hps\">y con el auge<\/span> <span class=\"hps\">de las redes sociales<\/span> <span class=\"hps\">y los tel\u00e9fonos inteligentes<\/span>, m\u00e1s im\u00e1genes, videos <span class=\"hps\">y actualizaciones<\/span><span class=\"hps\"> relacionadas con<\/span> <span class=\"hps\">las noticias<\/span> <span class=\"hps\">est\u00e1n disponibles.<\/span> <span class=\"hps\">\u00bfC\u00f3mo<\/span> <span class=\"hps\">este proyecto <\/span><span class=\"hps\">agrega<\/span> <span class=\"hps\">valor a<\/span> <span class=\"hps\">lo que los ciudadanos<\/span> <span class=\"hps\">ya estaban<\/span> <span class=\"hps\">diciendo?<\/span> <span class=\"hps\">\u00bfC\u00f3mo<\/span> <span class=\"hps\">enfocar este proyecto de manera que<\/span> <span class=\"hps\">El Faro<\/span> <span class=\"hps\">pueda manejarlo<\/span>?<\/p>\n<p><span class=\"hps\">Alvarez<\/span> <span class=\"hps atn\">dijo: \"(<\/span>El Faro), no <span class=\"hps\">quer\u00eda cometer<\/span> <span class=\"hps\">el error de poner<\/span> <span class=\"hps\">a los ciudadanos<\/span> <span class=\"hps\">en<\/span> <span class=\"hps\">el<\/span> <span class=\"hps\">papel de periodistas<\/span>, sino <span class=\"hps\">dejarlos ser<\/span> <span class=\"hps\">lo que ellos son<\/span>\". Ellos pensaron <span class=\"hps\">que ser\u00eda m\u00e1s<\/span> <span class=\"hps\">productivo<\/span> <span class=\"hps\">simplemente dejar que<\/span> <span class=\"hps\">los ciudadanos<\/span> <span class=\"hps\">sean ciudadanos<\/span> <span class=\"hps\">y ayudarles<\/span> <span class=\"hps\">a comunicar sus<\/span> <span class=\"hps\">ideas a sus<\/span> <span class=\"hps\">l\u00edderes.<\/span><\/p>\n<p><span id=\"result_box\" lang=\"es\" tabindex=\"-1\"><strong><span class=\"hps\">Ense\u00f1anza clave:<\/span><\/strong> <span class=\"hps\">No se limite a<\/span> <span class=\"hps\">seguir la ola<\/span> <span class=\"hps\">digital.<\/span> <span class=\"hps\">Hubiera sido<\/span> <span class=\"hps\">muy f\u00e1cil para<\/span> <span class=\"hps\">El Faro<\/span> <span class=\"hps\">simplemente copiar<\/span><span class=\"hps\"> uno de los<\/span> <span class=\"hps\">muchos proyectos<\/span> <span class=\"hps\">en todo el<\/span> <span class=\"hps\">mundo desarrollado<\/span> <span class=\"hps\">por organizaciones<\/span> <span class=\"hps\">de noticias para<\/span> <span class=\"hps\">permitirle a los ciudadanos<\/span> <span class=\"hps\">expresar su opini\u00f3n.<\/span> <span class=\"hps\">En lugar de simplemente<\/span> <span class=\"hps\">copiar<\/span> <span class=\"hps\">una idea existente<\/span>, pensaron <span class=\"hps\">creativamente acerca de<\/span> <span class=\"hps\">su<\/span> <span class=\"hps\">objetivo de participaci\u00f3n<\/span> <span class=\"hps\">ciudadana en el gobierno<\/span> <span class=\"hps\">y dejar<\/span>on que eso guiara <span class=\"hps\">su pensamiento.<\/span><\/span><\/p>\n<p><em><span class=\"hps\">* Kevin<\/span> <span class=\"hps\">Anderson es <\/span><span class=\"hps\">editor<\/span> <span class=\"hps\">y estratega<\/span> <span class=\"hps\">digital d<\/span><span class=\"hps\">el proyecto <\/span><\/em><a href=\"http:\/\/www.kbridge.org\/about-us\/\" target=\"_blank\" rel=\"noopener\">Knowledge Bridge<\/a><span lang=\"es\" tabindex=\"-1\"><em><span class=\"hps\"> para el <\/span><\/em><\/span>Media Development Loan Fund<span lang=\"es\" tabindex=\"-1\"><em><span class=\"hps\">.<\/span> <a href=\"http:\/\/www.kbridge.org\/el-faro-using-the-best-of-new-and-traditional-media-to-give-salvadorans-a-voice\/\"><span class=\"hps\">Lea aqu\u00ed su<\/span> <span class=\"hps\">art\u00edculo completo<\/span><\/a><span class=\"hps\"> para conocer <\/span><span class=\"hps\">m\u00e1s sobre c\u00f3mo<\/span> <span class=\"hps\">El Faro<\/span> <span class=\"hps\">utiliz\u00f3 el humor<\/span> <span class=\"hps\">para impulsar su<\/span> <span class=\"hps\">campa\u00f1a<\/span> <span class=\"hps\">y recolectar<\/span> <span class=\"hps\">los tweets<\/span> <span class=\"hps\">de la gente<\/span> <span class=\"hps\">en<\/span> <span class=\"hps\">un <\/span><span class=\"hps\">best<\/span>-seller. <span class=\"hps\">Vea un<\/span> <span class=\"hps\">video <\/span><span class=\"hps\">promocional de<\/span> <span class=\"hps\">la campa\u00f1a<\/span> <span class=\"hps\">de El Faro<\/span>.<\/em><\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/2IUpb4a5OCA\" width=\"450\" height=\"338\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><em>Nota del editor: Esta historia fue publicada originalmente en el blog Periodismo en las Am\u00e9ricas del Centro Knight, el predecesor de LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de 20 a\u00f1os de gobierno del mismo partido, los salvadore\u00f1os votaron por un partido nuevo en el 2009, pero la elecci\u00f3n trajo pocos cambios.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1211],"tags":[1444,1545,1499,1519],"coauthors":[],"class_list":["post-36209","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-es","tag-el-salvador-es","tag-elecciones-es","tag-periodismo-digital-es","tag-redes-sociales-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os Modelo de Negocio. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os\" \/>\n<meta property=\"og:description\" content=\"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os Modelo de Negocio. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/\" \/>\n<meta property=\"og:site_name\" content=\"LatAm Journalism Review\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-21T20:24:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-06T23:10:54+00:00\" \/>\n<meta name=\"author\" content=\"Guest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:site\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/\"},\"author\":{\"name\":\"Guest\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#\/schema\/person\/0315202e0b3c0963a2440f1c3012c360\"},\"headline\":\"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os\",\"datePublished\":\"2013-01-21T20:24:04+00:00\",\"dateModified\":\"2021-10-06T23:10:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/\"},\"wordCount\":822,\"publisher\":{\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#organization\"},\"keywords\":[\"El Salvador\",\"Elecciones\",\"Periodismo digital\",\"Redes sociales\"],\"articleSection\":[\"Modelo de Negocio\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/\",\"url\":\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/\",\"name\":\"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os - LatAm Journalism Review\",\"isPartOf\":{\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#website\"},\"datePublished\":\"2013-01-21T20:24:04+00:00\",\"dateModified\":\"2021-10-06T23:10:54+00:00\",\"description\":\"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os Modelo de Negocio. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\",\"breadcrumb\":{\"@id\":\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/latamjournalismreview.org\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#website\",\"url\":\"https:\/\/latamjournalismreview.org\/es\/\",\"name\":\"LatAm Journalism Review\",\"description\":\"Knight Center at The University of Texas\",\"publisher\":{\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/latamjournalismreview.org\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#organization\",\"name\":\"LatAm Journalism Review\",\"url\":\"https:\/\/latamjournalismreview.org\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg\",\"contentUrl\":\"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"LatAm Journalism Review\"},\"image\":{\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/LatAmJournalism\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/latamjournalismreview.org\/es\/#\/schema\/person\/0315202e0b3c0963a2440f1c3012c360\",\"name\":\"Guest\",\"url\":\"https:\/\/latamjournalismreview.org\/es\/articles\/author\/guest\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os - LatAm Journalism Review","description":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os Modelo de Negocio. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/","og_locale":"es_ES","og_type":"article","og_title":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os","og_description":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os Modelo de Negocio. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","og_url":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/","og_site_name":"LatAm Journalism Review","article_published_time":"2013-01-21T20:24:04+00:00","article_modified_time":"2021-10-06T23:10:54+00:00","author":"Guest","twitter_card":"summary_large_image","twitter_creator":"@LatAmJournalism","twitter_site":"@LatAmJournalism","twitter_misc":{"Written by":"Guest","Est. reading time":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/#article","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/"},"author":{"name":"Guest","@id":"https:\/\/latamjournalismreview.org\/es\/#\/schema\/person\/0315202e0b3c0963a2440f1c3012c360"},"headline":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os","datePublished":"2013-01-21T20:24:04+00:00","dateModified":"2021-10-06T23:10:54+00:00","mainEntityOfPage":{"@id":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/"},"wordCount":822,"publisher":{"@id":"https:\/\/latamjournalismreview.org\/es\/#organization"},"keywords":["El Salvador","Elecciones","Periodismo digital","Redes sociales"],"articleSection":["Modelo de Negocio"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/","url":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/","name":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os - LatAm Journalism Review","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/es\/#website"},"datePublished":"2013-01-21T20:24:04+00:00","dateModified":"2021-10-06T23:10:54+00:00","description":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os Modelo de Negocio. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","breadcrumb":{"@id":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/latamjournalismreview.org\/es\/articles\/el-faro-utilizando-lo-mejor-de-los-medios-nuevos-y-tradicionales-para-darle-voz-a-los-salvadorenos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/latamjournalismreview.org\/es\/"},{"@type":"ListItem","position":2,"name":"El Faro: utilizando lo mejor de los medios nuevos y tradicionales para darle voz a los salvadore\u00f1os"}]},{"@type":"WebSite","@id":"https:\/\/latamjournalismreview.org\/es\/#website","url":"https:\/\/latamjournalismreview.org\/es\/","name":"LatAm Journalism Review","description":"Knight Center at The University of Texas","publisher":{"@id":"https:\/\/latamjournalismreview.org\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/latamjournalismreview.org\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/latamjournalismreview.org\/es\/#organization","name":"LatAm Journalism Review","url":"https:\/\/latamjournalismreview.org\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/latamjournalismreview.org\/es\/#\/schema\/logo\/image\/","url":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","contentUrl":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","width":"1024","height":"1024","caption":"LatAm Journalism Review"},"image":{"@id":"https:\/\/latamjournalismreview.org\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/LatAmJournalism"]},{"@type":"Person","@id":"https:\/\/latamjournalismreview.org\/es\/#\/schema\/person\/0315202e0b3c0963a2440f1c3012c360","name":"Guest","url":"https:\/\/latamjournalismreview.org\/es\/articles\/author\/guest\/"}]}},"_links":{"self":[{"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/posts\/36209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/comments?post=36209"}],"version-history":[{"count":2,"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/posts\/36209\/revisions"}],"predecessor-version":[{"id":36211,"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/posts\/36209\/revisions\/36211"}],"wp:attachment":[{"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/media?parent=36209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/categories?post=36209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/tags?post=36209"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/es\/wp-json\/wp\/v2\/coauthors?post=36209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}