{"id":60914,"date":"2010-12-17T12:56:57","date_gmt":"2010-12-17T17:56:57","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=60914"},"modified":"2022-07-08T13:00:34","modified_gmt":"2022-07-08T18:00:34","slug":"google-y-diarios-brasilenos-llegan-a-acuerdo-para-la-busqueda-de-noticias-en-internet","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/google-y-diarios-brasilenos-llegan-a-acuerdo-para-la-busqueda-de-noticias-en-internet\/","title":{"rendered":"Google y diarios brasile\u00f1os llegan a acuerdo para la b\u00fasqueda de noticias en Internet"},"content":{"rendered":"<p><em>Por Maira Magro<\/em><\/p>\n<p>La\u00a0<a href=\"http:\/\/www.anj.org.br\/sala-de-imprensa\/noticias\/anj-e-google-anunciam-parceria-para-divulgacao-de-sites-dos-associados\/view\">Asociaci\u00f3n Nacional de Peri\u00f3dicos\u00a0<\/a>(ANJ) de Brasil y Google firmaron un\u00a0<a href=\"http:\/\/oglobo.globo.com\/tecnologia\/mat\/2010\/12\/16\/google-faz-acordo-para-exibir-noticias-923311234.asp\">acuerdo que establece nuevas reglas para la b\u00fasqueda de noticias en la web<\/a>, inform\u00f3 O Globo. Cuando los usuarios realicen una b\u00fasqueda en la versi\u00f3n para Brasil de Google News, los resultados mostrar\u00e1n apenas una l\u00ednea de cada nota listada. Hasta ahora eran exhibidas tres l\u00edneas de contenido.<\/p>\n<p>Seg\u00fan la ANJ, el fin del protocolo \u201c<a href=\"http:\/\/www.anj.org.br\/protocolo_anj\">Una l\u00ednea en Google News\"<\/a>\u00a0es atraer al lector a las fuentes originales, esto es, los sitios de las empresas period\u00edsticas. El acuerdo tendr\u00e1 una duraci\u00f3n de seis meses, durante el cual se evaluar\u00e1 el comportamiento de los lectores a trav\u00e9s de la herramienta\u00a0<a href=\"http:\/\/www.google.com\/intl\/pt-BR\/analytics\">Google Analytics<\/a>.<\/p>\n<p>Actualmente\u00a0<a href=\"http:\/\/www1.folha.uol.com.br\/tec\/846680-anj-e-google-fazem-parceria-na-internet.shtml\">no todos los medios brasile\u00f1os permiten que su contenido sea exhibido en Google News<\/a>, como es el caso del peri\u00f3dico\u00a0<a href=\"http:\/\/www.folha.uol.com.br\/\">Folha de S. Paulo<\/a>\u00a0y el portal\u00a0<a href=\"http:\/\/www.uol.com.br\/\">Uol<\/a>. Seg\u00fan el diario paulista, mientras algunos medios ven en Google a un enemigo que distribuye sus contenidos sin pagar por ellos, otros ven al gigante de internet como un socio que ayuda a generar mayor tr\u00e1fico a sus sitios.<\/p>\n<p>El convenio con la ANJ tambi\u00e9n prev\u00e9 capacitaci\u00f3n para aumentar las noticias y atraer anunciantes, dijo Folha de S. Paulo.<\/p>\n<p><em>Nota del editor: Esta historia fue publicada originalmente en el blog Periodismo en las Am\u00e9ricas del Centro Knight, el predecesor de LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0Asociaci\u00f3n Nacional de Peri\u00f3dicos\u00a0(ANJ) de Brasil y Google firmaron un\u00a0acuerdo que establece nuevas reglas para la b\u00fasqueda de noticias en la web, inform\u00f3 O Globo. Cuando los usuarios realicen una b\u00fasqueda en la versi\u00f3n para Brasil de Google News, los resultados mostrar\u00e1n apenas una l\u00ednea de cada nota listada. Hasta ahora eran exhibidas tres l\u00edneas de contenido.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1211],"tags":[1436,1499],"coauthors":[],"class_list":["post-60914","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-es","tag-colaboracion-es","tag-periodismo-digital-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google y diarios brasile\u00f1os llegan a acuerdo para la b\u00fasqueda de noticias en Internet - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Google y diarios brasile\u00f1os llegan a acuerdo para la b\u00fasqueda de noticias en Internet Modelo de Negocio. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamjournalismreview.org\/es\/articles\/google-y-diarios-brasilenos-llegan-a-acuerdo-para-la-busqueda-de-noticias-en-internet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google y diarios brasile\u00f1os llegan a acuerdo para la b\u00fasqueda de noticias en Internet\" \/>\n<meta property=\"og:description\" content=\"Google y diarios brasile\u00f1os llegan a acuerdo para la b\u00fasqueda de noticias en Internet Modelo de Negocio. 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