{"id":64214,"date":"2010-08-06T18:07:38","date_gmt":"2010-08-06T23:07:38","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=64214"},"modified":"2022-08-09T18:08:44","modified_gmt":"2022-08-09T23:08:44","slug":"congreso-argentino-debate-reglas-para-la-distribucion-de-publicidad-oficial","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/congreso-argentino-debate-reglas-para-la-distribucion-de-publicidad-oficial\/","title":{"rendered":"Congreso argentino debate reglas para la distribuci\u00f3n de publicidad oficial"},"content":{"rendered":"<p><em>Por Maira Magro<\/em><\/p>\n<p>La C\u00e1mara de Diputados de Argentina comenzar\u00e1 a debatir la pr\u00f3xima semana un proyecto que regula la distribuci\u00f3n de publicidad oficial entre los medios de comunicaci\u00f3n,\u00a0<a href=\"http:\/\/www.clarin.com\/sociedad\/Arranca-debate-regular-publicidad-oficial_0_311968926.html\">informa el diario Clar\u00edn<\/a>. En los \u00faltimos a\u00f1os, el gobierno ha sido\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/archive\/blog\/?q=es\/node\/7640\">acusado de destinar m\u00e1s anuncios<\/a>\u00a0a los medios de tendencia oficialista.<\/p>\n<p>Diputados de la oposici\u00f3n quieren elaborar una ley que fije las reglas de distribuci\u00f3n de la pauta oficial seg\u00fan criterios como la audiencia y tipo de medios. La intenci\u00f3n es garantizar una distribuci\u00f3n m\u00e1s transparente y equitativa, aseguran.<\/p>\n<p>El gobierno argentino gast\u00f3 210 millones de d\u00f3lares en anuncios oficiales en 2009, el doble que el a\u00f1o anterior, asegura\u00a0<a href=\"http:\/\/www.lanacion.com.ar\/nota.asp?nota_id=1290813\">La Naci\u00f3n<\/a>. El diario Perfil lleg\u00f3 a\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/archive\/blog\/?q=es\/node\/3011\">demandar al gobierno<\/a>\u00a0y reclam\u00f3 que el recorte en los avisos contratados por el Estado en ese medio era en represalia por su l\u00ednea editorial cr\u00edtica.<\/p>\n<p>El debate involucra a tres comisiones de la c\u00e1mara: la de Comunicaciones, la de Libertad de Expresi\u00f3n y la de Presupuesto. Lea\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/archive\/blog\/?q=es\/search\/node\/publicidad+oficial\">aqu\u00ed otras notas del Centro Knight<\/a>\u00a0sobre el asunto.<\/p>\n<p><em>Nota del editor: Esta historia fue publicada originalmente en el blog Periodismo en las Am\u00e9ricas del Centro Knight, el predecesor de LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La C\u00e1mara de Diputados de Argentina comenzar\u00e1 a debatir la pr\u00f3xima semana un proyecto que regula la distribuci\u00f3n de publicidad oficial entre los medios de comunicaci\u00f3n,\u00a0informa el diario Clar\u00edn. En los \u00faltimos a\u00f1os, el gobierno ha sido\u00a0acusado de destinar m\u00e1s anuncios\u00a0a los medios de tendencia oficialista.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1211],"tags":[1426,1483,1626],"coauthors":[],"class_list":["post-64214","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-es","tag-argentina-es","tag-legislacion-es","tag-publicidad-oficial-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Congreso argentino debate reglas para la distribuci\u00f3n de publicidad oficial - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Congreso argentino debate reglas para la distribuci\u00f3n de publicidad oficial Modelo de Negocio. 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