{"id":64259,"date":"2010-08-11T18:35:35","date_gmt":"2010-08-11T23:35:35","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=64259"},"modified":"2022-08-09T18:37:37","modified_gmt":"2022-08-09T23:37:37","slug":"circulacion-mundial-de-periodicos-permanece-estable-mientras-ingresos-por-publicidad-caen-dice-reporte","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/circulacion-mundial-de-periodicos-permanece-estable-mientras-ingresos-por-publicidad-caen-dice-reporte\/","title":{"rendered":"Circulaci\u00f3n mundial de peri\u00f3dicos permanece estable mientras ingresos por publicidad caen, dice reporte"},"content":{"rendered":"

Uno de cada cuatro adultos en el mundo lee un peri\u00f3dico cada d\u00eda, de acuerdo con el informe anual \u201cTendencias de la Prensa Mundial\u201d (World Press Trends), afirm\u00f3\u00a0Editor & Publisher<\/a>\u00a0(E&P). El\u00a0reporte de la Asociaci\u00f3n Mundial de Peri\u00f3dicos y Editores de Noticias<\/a>\u00a0tiene un tono general optimista, agreg\u00f3 E&P.<\/p>\n

Algunos\u00a0aspectos destacados del reporte<\/a>\u00a0son los siguientes:<\/p>\n

* La circulaci\u00f3n de peri\u00f3dicos a nivel mundial cay\u00f3 0,8 por ciento el a\u00f1o pasado, pero permaneci\u00f3 al alza si se toman en cuenta los \u00faltimos cinco a\u00f1os. En Norteam\u00e9rica, la circulaci\u00f3n cay\u00f3 3,4 por ciento, mientras que en Sudam\u00e9rica decreci\u00f3 un 4,6 por ciento.<\/p>\n

* En la mayor\u00eda de los pa\u00edses (61 por ciento) la circulaci\u00f3n se mantuvo estable o se increment\u00f3 en el \u00faltimo a\u00f1o.<\/p>\n

* El n\u00famero de peri\u00f3dicos en todo el mundo creci\u00f3 1,7 por ciento entre 2008 y 2009, a 12.477 en total.<\/p>\n

* Los ingresos por publicidad de los peri\u00f3dicos en el mundo cayeron dr\u00e1sticamente, en un 17 por ciento en 2009, pero se espera que crezcan un 3,5 por ciento este a\u00f1o.<\/p>\n

* Mientras los peri\u00f3dicos en Norteam\u00e9rica perdieron un 25 por ciento de sus ingresos provenientes de la publicidad el a\u00f1o pasado, los peri\u00f3dicos en Am\u00e9rica Latina s\u00f3lo percibieron una declinaci\u00f3n de 2,9 por ciento.<\/p>\n

Respecto de los medios digitales, el reporte encontr\u00f3 que los ingresos por publicidad en Internet no reemplazar\u00e1n los ingresos de los medios escritos, lo que enfatiza la necesidad de buscar un nuevo modelo de negocios para lograr su supervivencia.<\/p>\n

Asimismo, la entrega de noticias a trav\u00e9s de tecnolog\u00edas m\u00f3viles de informaci\u00f3n parece m\u00e1s prometedora que Internet debido a su grado de penetraci\u00f3n, indic\u00f3 el reporte.<\/p>\n

Nota del editor: Esta historia fue publicada originalmente en el blog Periodismo en las Am\u00e9ricas del Centro Knight, el predecesor de LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Uno de cada cuatro adultos en el mundo lee un peri\u00f3dico cada d\u00eda, de acuerdo con el informe anual \u201cTendencias de la Prensa Mundial\u201d (World Press Trends), afirm\u00f3\u00a0Editor & Publisher\u00a0(E&P). El\u00a0reporte de la Asociaci\u00f3n Mundial de Peri\u00f3dicos y Editores de Noticias\u00a0tiene un tono general optimista, agreg\u00f3 E&P.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1669],"tags":[1499],"coauthors":[],"class_list":["post-64259","post","type-post","status-publish","format-standard","hentry","category-mercado-laboral","tag-periodismo-digital-es"],"acf":[],"yoast_head":"\nCirculaci\u00f3n mundial de peri\u00f3dicos permanece estable mientras ingresos por publicidad caen, dice reporte - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Circulaci\u00f3n mundial de peri\u00f3dicos permanece estable mientras ingresos por publicidad caen, dice reporte Mercado Laboral. 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