historia del tiroteo de la rapera Nipsey Hussle<\/a> tuvo m\u00e1s cobertura en el Times debido a la atenci\u00f3n que recibi\u00f3 en internet.<\/p>\nDespu\u00e9s del discurso sobre el Estado de la Uni\u00f3n, la foto de Nancy Pelosi aplaudiendo al presidente Donald Trump explot\u00f3 en la cobertura de un meme, dijo Tran. El fot\u00f3grafo Doug Mills captur\u00f3 el momento y el Times agreg\u00f3 una historia paralela sobre c\u00f3mo \u00e9l tom\u00f3 la foto, sus pensamientos durante el momento y c\u00f3mo el Times ejecut\u00f3 ese trabajo, lo que hizo que su cobertura fuera diferente de otras organizaciones de noticias, dijo Tran.<\/p>\n
\u201cNo se trataba solo de que Nancy Pelosi aplaudiera\u201d, dijo Tran. \u201cFue ese momento, pero fue sobre la fotograf\u00eda y c\u00f3mo hicimos ese trabajo. Es muy importante entender la plataforma y hacer malabarismos con estos dos modos \u201c.<\/p>\n
Tran dijo que es importante que los editores \u2018fuera de la plataforma\u2019 sean educados y comprendan c\u00f3mo llegar y comunicarse con las diferentes comunidades.<\/p>\n
\u201cEl valor que espero aportar a este rol es, primero, comprender profundamente el valor de las noticias en The New York Times y tambi\u00e9n comprender profundamente a todas estas comunidades \u2018fuera de la plataforma\u2019 y las oportunidades que tenemos para llegar a esas comunidades\u201d, dijo. \u201cConstantemente estoy traduciendo, conectando, tomando grandes y peque\u00f1as decisiones, todos los d\u00edas\u201d.<\/p>\n
La gente siempre ha compartido informaci\u00f3n con otros, ya sea a trav\u00e9s del boca a boca, escribiendo una carta, enviando correos electr\u00f3nicos o ahora en canales de redes sociales, dijo Tran. Sin embargo, lo nuevo es c\u00f3mo los \u201cciclos de retroalimentaci\u00f3n son m\u00e1s estrictos y r\u00e1pidos\u201d, lo que lo lleva a una escala \u201csin precedentes\u201d.<\/span><\/p>\n\u201cNo solo puedes llegar a las personas m\u00e1s r\u00e1pido, sino que puedes llegar a ellas de una manera m\u00e1s personal que nunca. Lo que lo hace realmente dif\u00edcil ahora es que las se\u00f1ales habituales en las que confiamos para la legitimidad son cada vez m\u00e1s basura\u2026 Entonces, \u00bfqu\u00e9 haces cuando las se\u00f1ales son malas?\u201d, reflexion\u00f3.<\/p>\n
Una manera es tratar de entender cu\u00e1les son las se\u00f1ales y combinar el juicio de las noticias con el conocimiento espec\u00edfico de la plataforma, agreg\u00f3 Tran.<\/p>\n
Tran dijo que est\u00e1 \u201cobsesionada\u201d por descubrir c\u00f3mo las personas reciben sus noticias, y esto se debe a su profunda empat\u00eda por los dem\u00e1s y la convicci\u00f3n de que las organizaciones de noticias son una base s\u00f3lida de la democracia. A\u00f1adi\u00f3 que tambi\u00e9n le gusta anticipar el cambio y las tendencias y \u201cmirar a la vuelta de la esquina para ver c\u00f3mo van las cosas\u201d.<\/p>\n
Kathleen McElroy, directora de la Escuela de Periodismo de la Universidad de Texas en Austin, moder\u00f3 la discusi\u00f3n con Tran y le pregunt\u00f3 si hay retos al trabajar en The New York Times.<\/p>\n
Tran dijo que lo m\u00e1s dif\u00edcil era que \u201chay muy poco margen de error\u201d en el Times. \u201cPero te obliga a anticipar y dar lo mejor de ti\u201d.<\/p>\n
Uno de los miembros de la audiencia le pregunt\u00f3 a Tran c\u00f3mo las salas de redacci\u00f3n m\u00e1s peque\u00f1as pod\u00edan mejorar sus pr\u00e1cticas y Tran dijo que mucho de eso es entender c\u00f3mo funcionan las cosas y luego aplicarlo a la sala de redacci\u00f3n, a la comunidad y al p\u00fablico de manera espec\u00edfica.<\/span><\/p>\nEntender las se\u00f1ales de los motores de b\u00fasqueda, los canales sociales y la aplicaci\u00f3n de esa informaci\u00f3n a la organizaci\u00f3n, adem\u00e1s de tratar de llegar a las comunidades y nuevas audiencias a trav\u00e9s de varias plataformas, son algunas formas de aumentar la fidelidad en la sala de redacci\u00f3n, dijo Tran.<\/p>\n
La transmisi\u00f3n en vivo del segundo d\u00eda de ISOJ en espa\u00f1ol e ingl\u00e9s puede seguirse en isoj.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Hoy m\u00e1s que nunca pasamos m\u00e1s tiempo en nuestros tel\u00e9fonos. No es extra\u00f1o entonces que entender el periodismo fuera de la plataforma (off-platform) sea importante para las salas de redacci\u00f3n, seg\u00fan explic\u00f3 Millie Tran durante su presentaci\u00f3n principal durante el Simposio Internacional de Periodismo Online (ISOJ, por sus siglas en ingl\u00e9s) el pasado 12 de abril.<\/p>\n","protected":false},"author":17,"featured_media":7751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1347],"tags":[1464],"coauthors":[],"class_list":["post-7753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isoj-es","tag-isoj-es"],"acf":[],"yoast_head":"\n
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![](\"https:\/\/live.staticflickr.com\/7812\/40628961243_ef9220825e_o.jpg\")
<\/a>Millie Tran. (Erika Rich\/ Centro Knight).<\/div>\n