{"id":9138,"date":"2020-07-22T17:28:18","date_gmt":"2020-07-22T22:28:18","guid":{"rendered":"https:\/\/latamjournalismreview.org\/articles\/esta-es-la-razon-por-la-que-los-periodistas-deberian-estar-en-tiktok\/"},"modified":"2020-07-28T18:58:36","modified_gmt":"2020-07-28T23:58:36","slug":"esta-es-la-razon-por-la-que-los-periodistas-deberian-estar-en-tiktok","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/esta-es-la-razon-por-la-que-los-periodistas-deberian-estar-en-tiktok\/","title":{"rendered":"Esta es la raz\u00f3n por la que los periodistas deber\u00edan estar en TikTok"},"content":{"rendered":"

Por primera vez en sus 21 a\u00f1os de historia, el Simposio Internacional de Periodismo Online (ISOJ) se celebr\u00f3 exclusivamente en l\u00ednea en 2020. Para ver este taller en ingl\u00e9s haga clic aqu\u00ed<\/a>. Para ver otros paneles y talleres, haga clic aqu\u00ed<\/a>.<\/em><\/p>\n

 <\/p>\n

TikTok es un centro de redes sociales para comunidades, cultura, creatividad y desinformaci\u00f3n, lo que la convierte en una herramienta invaluable para los periodistas, dijo Laura Garc\u00eda<\/strong><\/a>, gerente de capacitaci\u00f3n y soporte de First Draft.<\/p>\n

\"Laura

Laura Garc\u00eda.<\/p><\/div>\n

Cada vez m\u00e1s personas est\u00e1n descargando TikTok. Donde va la gente, tambi\u00e9n deber\u00edan ir los periodistas, dijo Garc\u00eda. Mostr\u00f3 a quienes participaron del Simposio Internacional de Periodismo Online (ISOJ) c\u00f3mo navegar por la aplicaci\u00f3n y comprender la cultura de la misma durante un taller brunch<\/em> el 22 de julio titulado, \u201cC\u00f3mo los periodistas pueden usar Tik Tok para encontrar historias y monitorear desinformaci\u00f3n<\/a>\u201d.<\/p>\n

\u201cEl periodismo se trata de personas, \u00bfcierto?, y eso significa que necesitamos comprender las comunidades sobre las que escribimos y que queremos que nuestro periodismo sea independiente de d\u00f3nde vivan, ya sea en grupos de Facebook\u2026 o una comunidad que intercambia informaci\u00f3n en TikTok\u201d, dijo Garc\u00eda.<\/p>\n

La plataforma para compartir videos fue la segunda aplicaci\u00f3n m\u00e1s descargada en 2019. Los usuarios generalmente tienen entre 16 y 24 a\u00f1os.<\/p>\n

Este es un grupo de edad que las salas de redacci\u00f3n han estado tratando activamente de atraer, y TikTok ofrece una ventana a sus intereses. Los cirujanos, los consejeros de admisi\u00f3n universitaria, los psic\u00f3logos, los ginec\u00f3logos y m\u00e1s ya han comenzado a usar la aplicaci\u00f3n para llegar a los usuarios m\u00e1s j\u00f3venes.<\/p>\n

Adem\u00e1s de monitorear la red en busca de ideas para historias, TikTok tambi\u00e9n puede ser una plataforma para que los periodistas se conecten con nuevas audiencias al subir su propio contenido. Redacciones como el Washington Post, que fue pionero en contenido period\u00edstico en la aplicaci\u00f3n, hacen videos relatables e informativos sobre las noticias para hacer crecer su audiencia.<\/p>\n

\u201c[Necesitamos desafiarnos a nosotros mismos] al pensar en contar historias m\u00e1s all\u00e1 de lo impreso. \u00bfC\u00f3mo contamos historias a trav\u00e9s de las pantallas? \u00bfC\u00f3mo hacemos la narraci\u00f3n multimedia, donde su TikTok complemente su historia impresa o sus noticias de televisi\u00f3n?\u201d, dijo Garc\u00eda.<\/p>\n

Por \u00faltimo, tambi\u00e9n puede ser un lugar para monitorear desinformaci\u00f3n. Al igual que con cualquier plataforma de redes sociales, TikTok ha visto teor\u00edas de conspiraci\u00f3n difundidas en la aplicaci\u00f3n. Los periodistas pueden mantenerse al tanto de lo que se est\u00e1 difundiendo y trabajar para desacreditar esas afirmaciones.<\/p>\n

Como parte del taller brunch, Garc\u00eda mostr\u00f3 a los usuarios un tutorial paso a paso sobre c\u00f3mo buscar contenido, la anatom\u00eda de la aplicaci\u00f3n y c\u00f3mo publicar y crear un TikTok.<\/p>\n

Puede ver la grabaci\u00f3n completa del taller en espa\u00f1ol<\/a>\u00a0o ingl\u00e9s<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok es un centro de redes sociales para comunidades, cultura, creatividad y desinformaci\u00f3n, lo que la convierte en una herramienta invaluable para los periodistas, dijo Laura Garc\u00eda, gerente de capacitaci\u00f3n y soporte de First Draft.<\/p>\n","protected":false},"author":24,"featured_media":9100,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1347],"tags":[1464],"coauthors":[],"class_list":["post-9138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isoj-es","tag-isoj-es"],"acf":[],"yoast_head":"\nEsta es la raz\u00f3n por la que los periodistas deber\u00edan estar en TikTok - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Esta es la raz\u00f3n por la que los periodistas deber\u00edan estar en TikTok ISOJ. 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