{"id":9570,"date":"2020-07-27T13:36:06","date_gmt":"2020-07-27T18:36:06","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=9570"},"modified":"2020-07-30T07:58:15","modified_gmt":"2020-07-30T12:58:15","slug":"panel-de-isoj-2020-debate-nuevas-ideas-para-financiar-medios-de-interes-publico-a-nivel-global","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/es\/articles\/panel-de-isoj-2020-debate-nuevas-ideas-para-financiar-medios-de-interes-publico-a-nivel-global\/","title":{"rendered":"Panel de ISOJ 2020 debate nuevas ideas para financiar medios de inter\u00e9s p\u00fablico a nivel global"},"content":{"rendered":"

Por primera vez en sus 21 a\u00f1os de historia, el Simposio Internacional de Periodismo Online (ISOJ) se celebr\u00f3 exclusivamente en l\u00ednea en 2020. Para ver este panel en ingl\u00e9s, haga\u00a0clic aqu\u00ed<\/a>. Para ver otros paneles en su idioma original (ingl\u00e9s), haga\u00a0clic aqu\u00ed<\/a>.<\/em><\/p>\n

Los medios de inter\u00e9s p\u00fablico se est\u00e1n adaptando a las dificultades econ\u00f3micas, creando proyectos innovadores y modelos de negocios para sobrevivir y prosperar, seg\u00fan los panelistas del 21 Simposio Internacional de Periodismo Online, en el taller \"Buscando nuevas ideas para financiar medios de inter\u00e9s p\u00fablico en Estados Unidos y globalmente\".<\/p>\n

En abril de 2020, BBC Media Action y Luminate\u00a0publicaron un estudio\u00a0<\/a>en Londres<\/a> que describe las crisis econ\u00f3micas y pol\u00edticas que enfrentan los medios libres e independientes. Al otro lado del Atl\u00e1ntico, el American Journalism Project, estaba trabajando en una iniciativa de US $50 millones para ayudar a financiar \"organizaciones de noticias civiles\" en Estados Unidos. Las mentes detr\u00e1s de estos proyectos se unieron para discutir ideas en ISOJ.<\/p>\n

\"Nishant

Nishant Lalwani<\/p><\/div>\n

El director gerente de Luminate, Nishant\u00a0Lalwani<\/a> dijo que la organizaci\u00f3n y la BBC est\u00e1n lanzando un fondo internacional para medios de inter\u00e9s p\u00fablico. Este fondo apoyar\u00eda el desarrollo, la sostenibilidad y la independencia de los medios de inter\u00e9s p\u00fablico, particularmente en las \u00e1reas de bajos ingresos.<\/p>\n

\"Tener un fondo multilateral, independiente y confiable como este garantizar\u00eda que mientras trabajemos en estos tiempos turbulentos ... [y] descubramos nuevos caminos hacia la sostenibilidad, no tendremos [medios] independientes a nivel mundial que empiecen a desaparecer, [y] que no permitiremos que el autoritarismo y la falta de responsabilidad sigan aumentando\", expres\u00f3 Lalwani.<\/p>\n

\"Dele<\/a>

Dele Olojede<\/p><\/div>\n

Dele Olojede<\/a>, fundador y anfitri\u00f3n de \u00c1frica en el Mundo, dijo que esfuerzos como el fondo internacional ayudar\u00e1n a llenar los vac\u00edos para los medios period\u00edsticos investigativos que est\u00e1n lidiando con problemas econ\u00f3micos. Olojede cont\u00f3 que trat\u00f3 de lanzar una publicaci\u00f3n de noticias vigilante pero que tuvo dificultades para asegurar la financiaci\u00f3n que les permitiera seguir siendo independientes. Al principio, su publicaci\u00f3n intent\u00f3 obtener fondos de los anunciantes. Pero eso r\u00e1pidamente demostr\u00f3 ser insostenible.<\/p>\n

\"Como \u00edbamos a ser esta organizaci\u00f3n de periodismo de investigaci\u00f3n extraordinariamente minuciosa y altamente profesional, era l\u00f3gico que las dos clases de personas a las que nos enfrentar\u00edamos constantemente en Nigeria ser\u00edan las \u00e9lites pol\u00edticas y las \u00e9lites econ\u00f3micas\", coment\u00f3 Olojede. \"Eso cre\u00f3 problemas para nosotros de inmediato, porque los anunciantes se asustaron cuando comenzamos a hacer investigaciones potentes\".<\/p>\n

\"Elizabeth

Elizabeth Green<\/p><\/div>\n

Estas son las mismas preguntas que la fundadora y CEO de Chalkbeat, Elizabeth Green,<\/a> tuvo que sopesar cuando trat\u00f3 de encontrar un modelo econ\u00f3mico sostenible. Chalkbeat empez\u00f3 como una organizaci\u00f3n sin fines de lucro, con la esperanza de que eso demostrara ser un financiamiento m\u00e1s seguro para su idea de una organizaci\u00f3n de noticias local que informara sobre educaci\u00f3n.<\/p>\n

\"La mejor manera de obtener dinero orientado a la misi\u00f3n no ser\u00e1 la recaudaci\u00f3n comercial de dinero, sino el recaudar dinero de manera no comercial\", sostuvo.<\/p>\n

Esa idea despeg\u00f3, junto con los reportajes locales de la organizaci\u00f3n. Desde entonces crecieron y ahora tienen varias salas de redacci\u00f3n en los EE.UU., y Green expandi\u00f3 sus ideas de financiaci\u00f3n sostenible al cofundar el American Journalism Project, que financia organizaciones de noticias civiles.<\/p>\n

\"Sarabeth

Sarabeth Berman<\/p><\/div>\n

La directora ejecutiva del American Journalism Project,\u00a0Sarabeth\u00a0Berman,<\/a> coment\u00f3 que la organizaci\u00f3n considera que todas las comunidades merecen acceso a noticias locales de alta calidad y alientan a los medios que est\u00e1n dirigidos y sirven a comunidades subrepresentadas para solicitar fondos. La organizaci\u00f3n espera que la financiaci\u00f3n de organizaciones de noticias por y para diversas voces ayude a crear un mejor panorama medi\u00e1tico.<\/p>\n

\"Al mirar hacia delante, tenemos la oportunidad de crear medios de inter\u00e9s p\u00fablico que reflejen mucho m\u00e1s la diversidad de nuestro pa\u00eds\", relat\u00f3 Berman.<\/p>\n

La discusi\u00f3n fue dirigida por una profesora principal de la Universidad de Columbia, Anya Schiffrin,<\/a> quien ha estudiado ampliamente c\u00f3mo el dinero ha controlado la industria de noticias. Para ver la discusi\u00f3n completa, visite el canal de YouTube<\/a> de ISOJ.<\/p>\n","protected":false},"excerpt":{"rendered":"

Los medios de comunicaci\u00f3n de inter\u00e9s p\u00fablico se est\u00e1n adaptando a las dificultades econ\u00f3micas creando proyectos innovadores y modelos de negocio para sobrevivir y prosperar. <\/p>\n","protected":false},"author":24,"featured_media":9579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1347],"tags":[1464],"coauthors":[],"class_list":["post-9570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isoj-es","tag-isoj-es"],"acf":[],"yoast_head":"\nPanel de ISOJ 2020 debate nuevas ideas para financiar medios de inter\u00e9s p\u00fablico a nivel global - LatAm Journalism Review<\/title>\n<meta name=\"description\" content=\"Panel de ISOJ 2020 debate nuevas ideas para financiar medios de inter\u00e9s p\u00fablico a nivel global ISOJ. 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