{"id":153317,"date":"2025-10-22T18:10:00","date_gmt":"2025-10-22T23:10:00","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=153317"},"modified":"2025-10-22T18:11:49","modified_gmt":"2025-10-22T23:11:49","slug":"as-redacoes-argentinas-lideram-a-revolucao-da-ia-mas-correm-o-risco-de-serem-engolidas-por-ela","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/as-redacoes-argentinas-lideram-a-revolucao-da-ia-mas-correm-o-risco-de-serem-engolidas-por-ela\/","title":{"rendered":"As reda\u00e7\u00f5es argentinas lideram a revolu\u00e7\u00e3o da IA, mas correm o risco de serem engolidas por ela"},"content":{"rendered":"

Quase um ter\u00e7o das reda\u00e7\u00f5es na Argentina est\u00e3o usando ferramentas de intelig\u00eancia artificial para executar tarefas rotineiras, de acordo com um estudo publicado este m\u00eas pela Associa\u00e7\u00e3o de Entidades Jornal\u00edsticas Argentinas, conhecida como Adepa.<\/span><\/p>\n

\"AIO relat\u00f3rio<\/a>, com base em 20 entrevistas com profissionais da m\u00eddia, constatou que 29% dos ve\u00edculos participantes usam IA para ajudar a escrever e editar mat\u00e9rias, criar manchetes e traduzir textos. Cerca de 38% a utilizam para transcrever entrevistas e 40% para produzir vers\u00f5es em \u00e1udio ou resumos de mat\u00e9rias, em alguns casos com uma voz que imita a do autor.<\/span><\/p>\n

O estudo descobriu que a maioria dos entrevistados raramente usa ferramentas de gera\u00e7\u00e3o de imagens com tecnologia de IA devido a quest\u00f5es \u00e9ticas e de propriedade intelectual.<\/span><\/p>\n

A equipe de pesquisa comparou suas descobertas com diretrizes e princ\u00edpios de organiza\u00e7\u00f5es como The New York Times, The Guardian, O Globo, a Sociedade Interamericana de Imprensa e a UNESCO.<\/span><\/p>\n

\"Os meios de comunica\u00e7\u00e3o argentinos est\u00e3o na vanguarda, pelo menos na regi\u00e3o, em termos de ado\u00e7\u00e3o e inclus\u00e3o de ferramentas de intelig\u00eancia artificial em seus processos de trabalho e produ\u00e7\u00e3o de not\u00edcias\", disse Agustina Ordo\u00f1ez, uma das autoras do relat\u00f3rio, \u00e0 <\/span>LatAm Journalism Review (LJR)<\/b>.<\/span><\/p>\n

Experimentos em cobertura e produ\u00e7\u00e3o<\/span><\/h3>\n

Entre os exemplos mais inovadores de ado\u00e7\u00e3o tecnol\u00f3gica est\u00e3o Clar\u00edn, Infobae, La Naci\u00f3n e Todo Jujuy, segundo o relat\u00f3rio.<\/span><\/p>\n

O Clar\u00edn desenvolveu <\/span>UalterAI<\/span><\/a>, um assistente virtual que resume mat\u00e9rias e identifica dados e n\u00fameros importantes. A Infobae criou <\/span>ScribNews<\/span><\/a>, projetado para ajudar sua equipe a automatizar partes do processo de coleta e produ\u00e7\u00e3o de not\u00edcias. O La Naci\u00f3n lan\u00e7ou o Voces, que permite ouvir mat\u00e9rias nas vozes geradas por IA de seus pr\u00f3prios jornalistas.<\/span><\/p>\n

O ve\u00edculo de verifica\u00e7\u00e3o Chequeado desenvolveu <\/span>Desgrabador<\/span><\/a>, uma ferramenta de transcri\u00e7\u00e3o gratuita.<\/span><\/p>\n

E o ve\u00edculo local Todo Jujuy est\u00e1 usando IA para automatizar mat\u00e9rias sobre tr\u00e2nsito, clima e esportes.<\/span><\/p>\n

\"S\u00e3o ve\u00edculos de comunica\u00e7\u00e3o que, tanto em n\u00edvel nacional quanto regional, est\u00e3o apresentando ferramentas inovadoras\", disse Ordo\u00f1ez. \"Eles est\u00e3o adotando tecnologias existentes para aprimorar suas rotinas de trabalho e os canais de produ\u00e7\u00e3o de conte\u00fado de qualidade.\"<\/span><\/p>\n

Reconhecimento e compensa\u00e7\u00e3o justa<\/span><\/h3>\n

De acordo com o estudo, o governo argentino n\u00e3o regulamenta como as plataformas de intelig\u00eancia artificial utilizam o conte\u00fado produzido pelos ve\u00edculos de comunica\u00e7\u00e3o. Tamb\u00e9m n\u00e3o h\u00e1 acordos independentes entre os ve\u00edculos de comunica\u00e7\u00e3o argentinos e as plataformas de IA, ao contr\u00e1rio de diversas organiza\u00e7\u00f5es jornal\u00edsticas nos Estados Unidos e na Europa, que j\u00e1 come\u00e7aram a negociar licen\u00e7as.<\/span><\/p>\n

Os pesquisadores alertaram que essa falta de regulamenta\u00e7\u00e3o pode dificultar a monetiza\u00e7\u00e3o do trabalho dos meios de comunica\u00e7\u00e3o argentinos e aumentar o desequil\u00edbrio de poder entre a m\u00eddia local e as grandes empresas de tecnologia.<\/span><\/p>\n

Andr\u00e9s D'Alessandro, diretor executivo da Adepa, disse \u00e0 <\/span>LJR<\/b> que a organiza\u00e7\u00e3o acredita que as empresas de IA devem reconhecer e compensar os ve\u00edculos de comunica\u00e7\u00e3o por seu conte\u00fado.<\/span><\/p>\n

\"Tanto nas etapas de treinamento das ferramentas quanto no seu uso di\u00e1rio, quando a IA fornece aos usu\u00e1rios respostas baseadas em conte\u00fado jornal\u00edstico, deve haver um mecanismo de reconhecimento e compensa\u00e7\u00e3o\", afirmou.<\/span><\/p>\n

Segundo D'Alessandro, conte\u00fado de qualidade exige investimento em jornalistas, equipamentos e infraestrutura. \"Se as ferramentas de intelig\u00eancia artificial se alimentam desse trabalho, \u00e9 justo que haja um sistema de compensa\u00e7\u00e3o financeira e transpar\u00eancia no uso desses materiais\", disse ele.<\/span><\/p>\n

Padr\u00f5es que colocam as pessoas em primeiro lugar<\/span><\/p>\n

No relat\u00f3rio, a Adepa pede que os meios de comunica\u00e7\u00e3o argentinos desenvolvam seus pr\u00f3prios protocolos para uso de intelig\u00eancia artificial em reda\u00e7\u00f5es, semelhantes aos manuais de estilo tradicionais.<\/span><\/p>\n

O relat\u00f3rio enfatiza princ\u00edpios-chave como garantir a supervis\u00e3o humana no trabalho assistido por IA, proteger a propriedade intelectual, manter a transpar\u00eancia com o p\u00fablico e promover treinamento cont\u00ednuo para jornalistas.<\/span><\/p>\n

O relat\u00f3rio tamb\u00e9m destaca que a IA deve aprimorar, n\u00e3o substituir, as capacidades humanas.<\/span><\/p>\n

\"O objetivo principal da IA deve ser ampliar a intelig\u00eancia humana e melhorar a vida das pessoas\", afirma. \"As empresas devem desenvolver e implementar a IA onde os benef\u00edcios superem os riscos previs\u00edveis. A IA deve ser usada para resolver problemas do mundo real, impulsionar o progresso econ\u00f4mico e fomentar a inova\u00e7\u00e3o.\"<\/span><\/p>\n



<\/p>\n","protected":false},"excerpt":{"rendered":"

Um novo relat\u00f3rio revela que um ter\u00e7o dos ve\u00edculos de comunica\u00e7\u00e3o argentinos usa intelig\u00eancia artificial para ganhar efici\u00eancia e oferecer mais servi\u00e7os. Mas especialistas alertam que a falta de regulamenta\u00e7\u00e3o os deixa vulner\u00e1veis a essas mesmas plataformas.<\/p>\n","protected":false},"author":22,"featured_media":153269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2875],"tags":[1425,2908],"coauthors":[2763],"class_list":["post-153317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia-e-ia","tag-argentina-pt-br","tag-artificial-intelligence-pt-br"],"acf":[],"yoast_head":"\nAs reda\u00e7\u00f5es argentinas lideram a revolu\u00e7\u00e3o da IA, mas correm o risco de serem engolidas por ela - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"As reda\u00e7\u00f5es argentinas lideram a revolu\u00e7\u00e3o da IA, mas correm o risco de serem engolidas por ela . 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