{"id":157132,"date":"2025-12-09T12:31:21","date_gmt":"2025-12-09T18:31:21","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=157132"},"modified":"2025-12-10T11:38:00","modified_gmt":"2025-12-10T17:38:00","slug":"lula-ebc-datena-polemica","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/lula-ebc-datena-polemica\/","title":{"rendered":"Lula gera cr\u00edticas com escolha pol\u00eamica para trabalhar na EBC"},"content":{"rendered":"

Associa\u00e7\u00f5es de jornalistas e grupos de direitos humanos no Brasil est\u00e3o criticando a decis\u00e3o do presidente Luiz In\u00e1cio Lula da Silva de nomear o pol\u00eamico apresentador de televis\u00e3o e pol\u00edtico Jos\u00e9 Luiz Datena para comandar dois programas na m\u00eddia p\u00fablica.<\/p>\n

O presidente escolheu Datena \u2014 apresentador veterano e ex-candidato \u00e0 prefeitura de S\u00e3o Paulo \u2014 para apresentar um programa semanal de entrevistas na TV Brasil e um programa matinal di\u00e1rio na R\u00e1dio Nacional, ambos parte do conglomerado de m\u00eddia federal Empresa Brasil de Comunica\u00e7\u00e3o (EBC).<\/p>\n

Datena, conhecido por sua personalidade marcante, ganhou notoriedade durante um debate televisionado em 2024, quando arremessou uma cadeira de metal contra um candidato rival \u00e0 prefeitura que mencionou acusa\u00e7\u00f5es de m\u00e1 conduta sexual contra ele. Ele tamb\u00e9m atraiu cr\u00edticas por muito tempo pelo que muitos consideram o tom sensacionalista do Brasil Urgente, o notici\u00e1rio que comandou no canal Band S\u00e3o Paulo at\u00e9 2024.<\/p>\n

Lula anunciou a nomea\u00e7\u00e3o de Datena em 1 de dezembro em seu gabinete no Pal\u00e1cio do Planalto, em Bras\u00edlia, segundo a Folha de S.Paulo. \u201cOs dois s\u00e3o amigos h\u00e1 d\u00e9cadas\u201d, relatou a Folha.<\/p>\n

\"Two

O presidente brasileiro Luiz In\u00e1cio Lula da Silva convidou o pol\u00eamico apresentador de televis\u00e3o e pol\u00edtico Jos\u00e9 Luiz Datena para comandar dois programas de not\u00edcias nas emissoras p\u00fablicas do governo federal. (Foto: Presid\u00eancia da Rep\u00fablica)<\/p><\/div>\n

 <\/p>\n

A decis\u00e3o provocou uma rea\u00e7\u00e3o dura. Pedro Rafael Vilela, presidente do Comit\u00ea Editorial e de Programa\u00e7\u00e3o da EBC e presidente do sindicato em Bras\u00edlia, disse \u00e0 LatAm Journalism Review (LJR)<\/strong> que Datena \u00e9 a ant\u00edtese do que as emissoras p\u00fablicas deveriam expor.<\/p>\n

Sua nomea\u00e7\u00e3o, disse Vilela, \u201crevelou uma interfer\u00eancia ilegal e indevida do alto escal\u00e3o do governo federal na programa\u00e7\u00e3o das emissoras p\u00fablicas\u201d.<\/p>\n

\u201cA combina\u00e7\u00e3o de tudo isso\u201d, acrescentou ele, \u201cmarca um epis\u00f3dio humilhante para o projeto de comunica\u00e7\u00e3o p\u00fablica brasileira\u201d.<\/p>\n

Grupos de direitos humanos tamb\u00e9m foram vocais em suas cr\u00edticas. O Conselho Nacional de Direitos Humanos afirmou que Datena representa um exemplo primordial de sensacionalismo, contribuindo diretamente para \u201cassociar a viol\u00eancia a estere\u00f3tipos raciais e socioecon\u00f4micos, e violando direta ou indiretamente a dignidade de grandes segmentos da popula\u00e7\u00e3o brasileira, incluindo pobres, mulheres, indiv\u00edduos LGBTQIAPBN+, negros, moradores de favelas e comunidades marginalizadas\u201d.<\/p>\n

Eugenio Bucci, ex-presidente da Radiobras (que foi incorporada \u00e0 EBC), n\u00e3o descarta as cr\u00edticas, mas disse que a discuss\u00e3o precisa ser aprofundada.<\/p>\n

\u201cSe ele for contratado por suas habilidades de comunica\u00e7\u00e3o sobre o tema mais amplo da seguran\u00e7a p\u00fablica e mudar seu estilo, ent\u00e3o voc\u00ea pode ter algo potencialmente interessante\u201d, disse Bucci \u00e0\u00a0LJR<\/strong>, ele que \u00e9 professor do Instituto de Estudos Avan\u00e7ados da Universidade de S\u00e3o Paulo (USP).<\/p>\n

Outros acad\u00eamicos, no entanto, discordam. Akemi Nitahara, funcion\u00e1ria da EBC e doutoranda na Universidade Federal Fluminense, disse \u00e0 LJR que para tal contrata\u00e7\u00e3o funcionar, exigiria \u201cuma mudan\u00e7a completa de perfil [dele], o que n\u00e3o faria sentido para algu\u00e9m com tal reputa\u00e7\u00e3o e uma marca profissional distinta\u201d.<\/p>\n

Questionado pela LJR<\/strong> sobre a crescente pol\u00eamica, Datena disse que est\u00e1 comprometido em ser uma voz independente e que j\u00e1 perdeu empregos por causa disso.<\/p>\n

\u201cSempre defendi o que \u00e9 constitucional (o povo) e sempre fui contra extremos de qualquer tipo\u201d, disse ele \u00e0 LJR<\/strong>. \u201cNunca me curvei a um patr\u00e3o. Meu patr\u00e3o \u00e9 o povo. Tenho o direito de trabalhar onde quiser se for convidado. Nunca quis ser unanimidade, nem Cristo foi.\u201d<\/p>\n

At\u00e9 mesmo pesquisadores que n\u00e3o estudam Comunica\u00e7\u00e3o ou Jornalismo, como Bruno Paes Manso, rep\u00f3rter s\u00eanior e pesquisador sobre viol\u00eancia na Universidade de S\u00e3o Paulo, tiveram opini\u00f5es sobre o impacto de tal figura.<\/p>\n

Manso avaliou que Datena representa historicamente uma escola de jornalismo policial sensacionalista que orbita em torno da quest\u00e3o do medo, de maniqueismos entre \u201cbem\u201d e o \u201cmal\u201d e, \u00e0s vezes, celebrar a viol\u00eancia policial.<\/p>\n

\u201cEsse estilo \u00e9 criticado h\u00e1 muito tempo dentro do debate jornal\u00edstico sobre viol\u00eancia urbana e seguran\u00e7a p\u00fablica\u201d, explicou Manso, acrescentando que isso tamb\u00e9m representa um contraste marcante com as posi\u00e7\u00f5es gerais do atual governo que, em teoria, veriam essas quest\u00f5es sob uma luz diferente.<\/p>\n

Datena iniciou sua carreira no jornalismo policial, ganhando popularidade nas d\u00e9cadas de 80 e 90. Em 2013, como apresentador do Brasil Urgente, Datena foi duramente criticado por mostrar imagens de v\u00edtimas no ch\u00e3o de uma boate que pegou fogo e comparar a cena \u00e0s c\u00e2maras de g\u00e1s nazistas.<\/p>\n

A hist\u00f3ria do sensacionalismo na TV brasileira foi abordada em um livro de 2024 sobre o apresentador Jacinto Figueira J\u00fanior, conhecido como \"O Homem do Sapato Branco\", que ganhou audi\u00eancia ao longo de d\u00e9cadas misturando fatos com farsas. Seu trabalho abriu caminho para figuras como Datena, segundo o autor Mauricio Stycer.<\/p>\n

\u201cUma caracter\u00edstica muito clara desses programas \u00e9 tentar instigar o medo, um sentimento que estimula a audi\u00eancia\u201d, disse Stycer \u00e0 LJR<\/strong> no ano passado. \u201cEles tamb\u00e9m nem sempre tentam seguir regras b\u00e1sicas do jornalismo, como mostrar todos os lados, n\u00e3o fazer acusa\u00e7\u00f5es infundadas, n\u00e3o for\u00e7ar pessoas a dar entrevistas, nem enfiar o microfone na cara de algu\u00e9m que acabou de ser preso.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Jornalistas afirmam que o hist\u00f3rico sensacionalista e as viola\u00e7\u00f5es de direitos humanos na cobertura de Datena o tornam incompat\u00edvel com a miss\u00e3o da EBC, e classificam sua nomea\u00e7\u00e3o como interfer\u00eancia pol\u00edtica.<\/p>\n","protected":false},"author":34,"featured_media":157111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3023],"tags":[2861,1602],"coauthors":[3011],"class_list":["post-157132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-publica","tag-brasil-pt-br","tag-midia-publica-pt-br"],"acf":[],"yoast_head":"\nLula gera cr\u00edticas com escolha pol\u00eamica para trabalhar na EBC - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Lula gera cr\u00edticas com escolha pol\u00eamica para trabalhar na EBC M\u00eddia P\u00fablica. 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