{"id":23495,"date":"2011-08-04T11:37:15","date_gmt":"2011-08-04T16:37:15","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=23495"},"modified":"2021-07-25T17:59:20","modified_gmt":"2021-07-25T22:59:20","slug":"jornais-brasileiros-podem-ter-loja-unificada-para-distribuir-conteudo-digital","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/jornais-brasileiros-podem-ter-loja-unificada-para-distribuir-conteudo-digital\/","title":{"rendered":"Jornais brasileiros podem ter loja unificada para distribuir conte\u00fado digital"},"content":{"rendered":"

De olho em um mercado que n\u00e3o para de crescer no Brasil, em boa parte impulsionado por a\u00e7\u00f5es do governo de barateamento de tecnologias m\u00f3veis<\/a>, a Comiss\u00e3o de Estrat\u00e9gia Digital da Associa\u00e7\u00e3o Nacional de Jornais<\/a> (ANJ) avalia unificar a distribui\u00e7\u00e3o de vers\u00f5es digitais de jornais brasileiros<\/a> para tablets, segundo o site Teletime.<\/p>\n

Atualmente, esse processo \u00e9 feito separadamente, dentro do aplicativo m\u00f3vel desenvolvido por cada um dos peri\u00f3dicos. Mas a ideia \u00e9 que at\u00e9 o fim do ano seja criado um espa\u00e7o \u00fanico para comercializa\u00e7\u00e3o de edi\u00e7\u00f5es eletr\u00f4nicas dos maiores di\u00e1rios do pa\u00eds.<\/p>\n

\"\u00c9 melhor vendermos juntos do que separados.<\/a> A uni\u00e3o faz a for\u00e7a\", explica o vice-presidente da diretoria de circula\u00e7\u00e3o da ANJ e presidente do grupo Lance!, Walter Mattos Jr., citado pelo Coletiva.net. A banca virtual tamb\u00e9m ser\u00e1 uma maneira de diminuir a depend\u00eancia da App Store da Apple para as vendas digitais no iPad, que ret\u00e9m 30% da receita.<\/p>\n

Levantamento recente feito pela consultoria norte-americana ComScore apontou que o brasileiro \u00e9 o povo que mais l\u00ea jornais por meio de aparelhos m\u00f3veis<\/a>, informou Meio e Mensagem. Esta audi\u00eancia passou a contar em 2011 com o primeiro jornal do pa\u00eds criado especialmente para iPad, o Brasil 247<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Comiss\u00e3o de Estrat\u00e9gia Digital da Associa\u00e7\u00e3o Nacional de Jornais (ANJ) avalia unificar a distribui\u00e7\u00e3o de vers\u00f5es digitais de jornais brasileiros para tablets, segundo o site Teletime.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1210],"tags":[1593],"coauthors":[],"class_list":["post-23495","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-pt-br","tag-jornalismo-online-pt-br"],"acf":[],"yoast_head":"\nJornais brasileiros podem ter loja unificada para distribuir conte\u00fado digital - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Jornais brasileiros podem ter loja unificada para distribuir conte\u00fado digital Modelo de Neg\u00f3cio. 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