{"id":25427,"date":"2011-08-31T22:12:50","date_gmt":"2011-09-01T03:12:50","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=25427"},"modified":"2021-07-31T17:16:39","modified_gmt":"2021-07-31T22:16:39","slug":"jornais-brasileiros-defendem-cobranca-de-conteudo-online","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/jornais-brasileiros-defendem-cobranca-de-conteudo-online\/","title":{"rendered":"Jornais brasileiros defendem cobran\u00e7a de conte\u00fado online"},"content":{"rendered":"<p>Na contram\u00e3o da tend\u00eancia de mercados como o <a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/circulacao-de-jornais-sobe-na-america-do-sul-mas-cai-nos-eua-segundo-revista-economist\" target=\"_blank\" rel=\"noopener\">americano<\/a> e o europeu, a <a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/estudo-aponta-aumento-na-circulacao-de-jornais-no-brasil\" target=\"_blank\" rel=\"noopener\">ind\u00fastria jornal\u00edstica brasileira tem dado sinais de crescimento<\/a>, assim como o <a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/jornais-brasileiros-podem-ter-loja-unificada-para-distribuir-conteudo-digital\" target=\"_blank\" rel=\"noopener\">consumo de conte\u00fado online<\/a>, com o barateamento do acesso \u00e0 internet. No entanto, o faturamento publicit\u00e1rio segue em queda para ve\u00edculos impressos e ainda n\u00e3o \u00e9 suficiente para sustentar sites de not\u00edcias.<\/p>\n<p>Diante deste panorama, representantes dos maiores ve\u00edculos do pa\u00eds, presentes no Semin\u00e1rio Nacional de Circula\u00e7\u00e3o da <a href=\"http:\/\/www.anj.org.br\/\" target=\"_blank\" rel=\"noopener\">Associa\u00e7\u00e3o Nacional de Jornais<\/a> (ANJ), defenderam a busca por novos modelos de neg\u00f3cios que permitam <a href=\"http:\/\/economia.ig.com.br\/empresas\/comercioservicos\/empresas+de+comunicacao+defendem+conteudo+pago\/n1597184376188.html\" target=\"_blank\" rel=\"noopener\">reduzir a depend\u00eancia da publicidade e gerar receitas em novas m\u00eddias<\/a>, segundo o Valor Online.<\/p>\n<p>O evento, realizado na \u00faltima segunda-feira, 29 de agosto, em S\u00e3o Paulo, abordou os desafios do setor para permanecer rent\u00e1vel. Empres\u00e1rios de grupos como Infoglobo, Lance! e Valor Econ\u00f4mico concordaram que <a href=\"http:\/\/ne10.uol.com.br\/canal\/cotidiano\/nacional\/noticia\/2011\/08\/31\/jornais-aumentarao-produtos-digitais-294214.php\" target=\"_blank\" rel=\"noopener\">a cobran\u00e7a do conte\u00fado \u00e9 uma dire\u00e7\u00e3o inevit\u00e1vel<\/a> em todos os mercados, inclusive o brasileiro, noticiou o Jornal do Commercio.<\/p>\n<p>Na opini\u00e3o de Marcello Moraes, diretor geral da Infoglobo, empresa que edita o jornal <a href=\"http:\/\/oglobo.globo.com\/\" target=\"_blank\" rel=\"noopener\">O Globo<\/a>, o melhor caminho \u00e9 <a href=\"http:\/\/portalimprensa.uol.com.br\/noticias\/brasil\/44233\/jornais+comemoram+aumento+de+circulacao+e+debatem+modelos+digitais\/\" target=\"_blank\" rel=\"noopener\">disponibilizar conte\u00fado digital diferenciado<\/a> pelo qual os leitores estariam dispostos a pagar, permitindo o acesso gratuito ao hard news. \"Hoje n\u00e3o estamos na era do 'ou\u2019, mas do 'e'. Isto \u00e9, m\u00eddia digital e papel\", ressaltou, citado pelo Portal Imprensa.<\/p>\n<p>De acordo com informa\u00e7\u00f5es do Meio e Mensagem, para Walter de Mattos J\u00fanior, diretor-presidente do Grupo Lance!, a <a href=\"http:\/\/www.meioemensagem.com.br\/home\/midia\/noticias\/20110829O-dilema-digital-do-futuro-dos-jornais.html\" target=\"_blank\" rel=\"noopener\">transi\u00e7\u00e3o para o novo modelo \u00e9 urgente<\/a>. \u201cEmbora no discurso sejamos contra, na pr\u00e1tica, oferecemos conte\u00fado gratuito. (...) A cada dia em que n\u00e3o cobramos por nosso produto, estamos refor\u00e7ando a ideia de que a informa\u00e7\u00e3o \u00e9 gratuita.\", afirmou.<\/p>\n<p>A pr\u00e1tica de cobrar pelo acesso ao conte\u00fado online est\u00e1 em alta nos EUA. Os jornais <a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/dallas-morning-news-comeca-cobrar-por-conteudo-online-e-nyt-fara-o-mesmo-em-breve\" target=\"_blank\" rel=\"noopener\">Dallas Morning News<\/a> e <a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/ainda-com-alguns-buracos-new-york-times-inicia-cobranca-por-acesso-ao-conteudo\" target=\"_blank\" rel=\"noopener\">New York Times<\/a> j\u00e1 rentabilizam seu conte\u00fado. Recentemente, foi a vez do <a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/mais-jornais-norte-americanos-passam-cobrar-pelo-acesso-conteudo-online\" target=\"_blank\" rel=\"noopener\">MediaNews Group, dono de 57 jornais em 11 estados, revelar planos de implementar um paywall<\/a>, sistema de cobran\u00e7a por acesso.<\/p>\n<p><strong>Other Related Headlines: <\/strong><br \/>\n\u00bb Centro Knight<span> (<a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/jornais-americanos-que-cobram-por-conteudo-online-nao-perdem-muitos-leitores-nem-anunciantes-re\" target=\"_blank\" rel=\"noopener\">Jornais americanos que cobram por conte\u00fado online n\u00e3o perdem muitos leitores nem anunciantes, revela estudo<\/a>)<\/span><br \/>\n\u00bb Centro Knight<span> (<a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/apesar-da-crise-nos-eua-e-na-europa-circulacao-de-jornais-sobe-e-deve-continuar-crescendo-na-am\" target=\"_blank\" rel=\"noopener\">Apesar da crise nos EUA e na Europa, circula\u00e7\u00e3o de jornais sobe e deve continuar crescendo na Am\u00e9rica Latina<\/a>)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na contram\u00e3o da tend\u00eancia de mercados como o americano e o europeu, a ind\u00fastria jornal\u00edstica brasileira tem dado sinais de crescimento, assim como o consumo de conte\u00fado online, com o barateamento do acesso \u00e0 internet.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1210],"tags":[1593],"coauthors":[],"class_list":["post-25427","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-pt-br","tag-jornalismo-online-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jornais brasileiros defendem cobran\u00e7a de conte\u00fado online - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Jornais brasileiros defendem cobran\u00e7a de conte\u00fado online Modelo de Neg\u00f3cio. 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