{"id":26044,"date":"2012-01-26T14:33:29","date_gmt":"2012-01-26T19:33:29","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=26044"},"modified":"2021-08-16T14:35:20","modified_gmt":"2021-08-16T19:35:20","slug":"milhares-de-jornalistas-utilizam-o-servico-de-assinatura-do-facebook","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/milhares-de-jornalistas-utilizam-o-servico-de-assinatura-do-facebook\/","title":{"rendered":"Milhares de jornalistas utilizam o servi\u00e7o de \"assinatura\" do Facebook"},"content":{"rendered":"<p>Desde seu lan\u00e7amento em setembro de 2011,\u00a0<a href=\"http:\/\/www.zdnet.com\/blog\/facebook\/facebook-1000s-of-journalists-are-already-using-subscribe\/8043\" target=\"_blank\" rel=\"noopener\">milhares de jornalistas adotaram o aplicativo de assinatura do Facebook<\/a>, que permite aos usu\u00e1rios\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/es\/blog\/el-nuevo-boton-de-suscripcion-de-facebook-es-considerado-mas-beneficioso-para-periodistas\" target=\"_blank\" rel=\"noopener\">assinar e receber os conte\u00fados publicados por jornalistas<\/a>\u00a0e figuras p\u00fablicas sem adicion\u00e1-los como amigos. Desde novembro,\u00a0<a href=\"https:\/\/www.facebook.com\/notes\/facebook-journalists\/how-journalists-are-using-facebook-subscribe\/352565928088761\" target=\"_blank\" rel=\"noopener\">o jornalista m\u00e9dio viu um aumento de 320% no n\u00famero de assinantes de seu perfil<\/a>, informou Facebook.<\/p>\n<p>Ao analisar o conte\u00fado publicado pelos jornalistas, Facebook tamb\u00e9m observou que 62% de suas mensagens continham links (por exemplo, para mat\u00e9rias escritas pelos pr\u00f3prios rep\u00f3rteres), 25% colocavam perguntas aos leitores e 30% traziam uma \"linguagem promocional\" do tipo \"leia minha d\u00e9cima segunda entrevista\". Curiosamente, Facebook descobriu que mensagens com linguagem promocional ou com algum tipo de an\u00e1lise acompanhada de links geravam mais rea\u00e7\u00f5es da audi\u00eancia.<\/p>\n<p>O site TechCrunch destacou que milhares de jornalistas \u2014 incluindo 50 do New York Times e 90 do Washington Post \u2014 usam o bot\u00e3o de assinatura do Facebook, o que \"<a href=\"http:\/\/techcrunch.com\/2012\/01\/25\/facebook-subscribe-journalists\/\" target=\"_blank\" rel=\"noopener\">constitui uma amea\u00e7a muito real ao Twitter<\/a>\u00a0e com o tempo, poder\u00e1 reduzir severamente o potencial de crescimento e o valor \u00fanico do Twitter ao levar sua funcionalidade e conte\u00fado \u00e0 rede mais popular, o Facebook\".<\/p>\n<p>O jornal Los Angeles Times falou com<a href=\"http:\/\/latimesblogs.latimes.com\/technology\/2012\/01\/is-facebook-subscribe-for-real.html\" target=\"_blank\" rel=\"noopener\">jornalistas c\u00e9ticos e com entusiasmados com o aplicativo de assinatura<\/a>. O New York Observer oferece uma s\u00e9rie de\u00a0<a href=\"http:\/\/www.observer.com\/2012\/01\/facebook-teaches-journalists-how-to-be-popular\/\" target=\"_blank\" rel=\"noopener\">conselhos do Facebook para que os jornalistas melhorem suas mensagens<\/a>\u00a0na rede social.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde seu lan\u00e7amento em setembro de 2011,\u00a0milhares de jornalistas adotaram o aplicativo de assinatura do Facebook, que permite aos usu\u00e1rios\u00a0assinar e receber os conte\u00fados publicados por jornalistas\u00a0e figuras p\u00fablicas sem adicion\u00e1-los como amigos. Desde novembro,\u00a0o jornalista m\u00e9dio viu um aumento de 320% no n\u00famero de assinantes de seu perfil, informou Facebook.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1228],"tags":[1555,1610],"coauthors":[],"class_list":["post-26044","post","type-post","status-publish","format-standard","hentry","category-acesso-a-informacao-pt-br","tag-acesso-a-informacao-pt-br","tag-midias-sociais-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Milhares de jornalistas utilizam o servi\u00e7o de &quot;assinatura&quot; do Facebook - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Milhares de jornalistas utilizam o servi\u00e7o de &quot;assinatura&quot; do Facebook Acesso a Informa\u00e7\u00e3o. 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