{"id":27234,"date":"2012-02-13T15:00:04","date_gmt":"2012-02-13T20:00:04","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=27234"},"modified":"2021-08-20T15:01:01","modified_gmt":"2021-08-20T20:01:01","slug":"jornais-wall-street-journal-e-usa-today-inovam-ao-utilizar-rede-social-pinterest-em-suas-coberturas","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/jornais-wall-street-journal-e-usa-today-inovam-ao-utilizar-rede-social-pinterest-em-suas-coberturas\/","title":{"rendered":"Jornais Wall Street Journal e USA Today inovam ao utilizar rede social Pinterest em suas coberturas"},"content":{"rendered":"

Pinterest, uma rede social de curadoria de conte\u00fados que\u00a0permite aos usu\u00e1rios colocar \"pins\" (marcar) coisas consideradas interessantes<\/a>\u00a0- fotos, receitas, artesanatos, ideias de desenho, arte, etc - e guardar estes itens em 'quadros virtuais' (como descreveu MediaShift) \u00e9 uma promessa para o jornalismo, por mais clich\u00ea que isso pare\u00e7a. Afinal, TechCrunch informou na \u00faltima ter\u00e7a-feira, 7 de fevereiro, que\u00a0Pinterest alcan\u00e7ou 11,7 milh\u00f5es de visitas \u00fanicas por m\u00eas nos Estados Unidos<\/a>, tendo batido a marca dos 10 milh\u00f5es de forma muito mais r\u00e1pida do que qualquer outro site. Como destacou Poynter, \"\u00e9 hora dos jornalistas prestarem aten\u00e7\u00e3o no Pinterest<\/a>\".<\/p>\n

Para os ve\u00edculos informativos, \"Pinterest oferece a oportunidade de atingir grandes audi\u00eancias acostumadas a compartilhar not\u00edcias. Mas tamb\u00e9m requer um pensamento editorial diferente, mais visual\", explicou o Nieman Lab. Atualmente, os jornais americanos Wall Street Journal e USA Today est\u00e3o experimentando as possibilidades jornal\u00edsticas do site.<\/p>\n

O Wall Street Journal equipou nove rep\u00f3rteres com iPhones e contas no Instagram<\/a>\u00a0para cobrir a Semana da Moda de Nova York. As mensagens e fotos publicadas pelos jornalistas em seus Twitter e Instagram foram compiladas no site, no Pinterest e no Instagram do jornal, contou o Nieman Lab. No final,\u00a0o quadro do Pinterest do Wall Street Journal sobre a Semana da Moda<\/a>\u00a0somou 1.700 seguidores.<\/p>\n

O USA Today usou Pinterest para cobrir os Pr\u00eamios Grammy<\/a>, noticiou Clases de Periodismo. O\u00a0quadro do Grammy do USA Today<\/a>\u00a0tem v\u00eddeos e fotos e conta com uns 400 seguidores.<\/p>\n

Liz Heron, editora de redes sociais do New York Times, disse que ultimamente tem \"pensado muito\" sobre como usar Pinterest<\/a>, acrescentou o blog Universidade do Jornalismo da BBC. A afirma\u00e7\u00e3o de Heron levou o site Journalism.co.uk a apontar Pinterest como \"a ferramenta jornal\u00edstica da semana<\/a>\", no dia 7 de fevereiro.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pinterest, uma rede social de curadoria de conte\u00fados que\u00a0permite aos usu\u00e1rios colocar \"pins\" (marcar) coisas consideradas interessantes\u00a0- fotos, receitas, artesanatos, ideias de desenho, arte, etc - e guardar estes itens em 'quadros virtuais' (como descreveu MediaShift) \u00e9 uma promessa para o jornalismo, por mais clich\u00ea que isso pare\u00e7a. Afinal, TechCrunch informou na \u00faltima ter\u00e7a-feira, 7 de fevereiro, que\u00a0Pinterest alcan\u00e7ou 11,7 milh\u00f5es de visitas \u00fanicas por m\u00eas nos Estados Unidos, tendo batido a marca dos 10 milh\u00f5es de forma muito mais r\u00e1pida do que qualquer outro site. Como destacou Poynter, \"\u00e9 hora dos jornalistas prestarem aten\u00e7\u00e3o no Pinterest\".<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1217],"tags":[1593,1610],"coauthors":[],"class_list":["post-27234","post","type-post","status-publish","format-standard","hentry","category-inovacao-pt-br","tag-jornalismo-online-pt-br","tag-midias-sociais-pt-br"],"acf":[],"yoast_head":"\nJornais Wall Street Journal e USA Today inovam ao utilizar rede social Pinterest em suas coberturas - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Jornais Wall Street Journal e USA Today inovam ao utilizar rede social Pinterest em suas coberturas Inova\u00e7\u00e3o. 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