{"id":30576,"date":"2012-06-15T14:07:04","date_gmt":"2012-06-15T19:07:04","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=30576"},"modified":"2021-09-08T14:08:08","modified_gmt":"2021-09-08T19:08:08","slug":"no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/","title":{"rendered":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios"},"content":{"rendered":"<p>Um\u00a0<a href=\"http:\/\/www.iabbrasil.org.br\/indicadores\/Indicadores-de-Mercado-IAB-Brasil.pdf\" target=\"_blank\" rel=\"noopener\">relat\u00f3rio divulgado pela Interacting Advertising Bureau<\/a>\u00a0(IAB-Brasil), associa\u00e7\u00e3o que re\u00fane os principais sites e portais de internet do pa\u00eds, revelou que a\u00a0<a href=\"http:\/\/economia.ig.com.br\/empresas\/comercioservicos\/2012-06-15\/internet-passa-jornais-e-se-consolida-como-segunda-midia-em-verbas-publicitarias.html\" target=\"_blank\" rel=\"noopener\">internet superou os jornais e se consolidou como o segundo meio preferido para os investimentos publicit\u00e1rios no Brasil<\/a>\u00a0no primeiro quadrimestre de 2012, informou o iG.<\/p>\n<p>A pesquisa baseou-se em investimentos em portais de not\u00edcias, sites de busca e de compara\u00e7\u00e3o de pre\u00e7os, que, somados, chegaram a 11,98% das receitas totais, enquanto os jornais ficaram com 11,06% das verbas publicit\u00e1rias, estimadas em R$ 6,5 bilh\u00f5es.<\/p>\n<p>Segundo o site Olhar Digital, em 2011, o impresso aparecia em segundo lugar com 11,1% e a web seguia logo atr\u00e1s com 11%. A\u00a0<a href=\"http:\/\/olhardigital.uol.com.br\/produtos\/digital_news\/noticias\/internet-se-torna-o-segundo-maior-investimento-publicitario-do-brasil\" target=\"_blank\" rel=\"noopener\">TV liderou o ranking<\/a>\u00a0com 58,4% de participa\u00e7\u00e3o. Este ano, a TV aberta permaneceu em primeiro lugar com uma fatia ainda maior do mercado, 60,63%.<\/p>\n<p>A tend\u00eancia de migra\u00e7\u00e3o publicit\u00e1ria acompanha o crescimento do consumo de conte\u00fado online, com o\u00a0<a href=\"http:\/\/meioemensagem.com.br\/home\/marketing\/noticias\/20110523Governo-publica-MP-para-baratear-tablets.html\" target=\"_blank\" rel=\"noopener\">barateamento do acesso \u00e0 internet<\/a>. No Brasil, por\u00e9m, a transi\u00e7\u00e3o dos leitores do impresso para o online ainda n\u00e3o foi suficiente para afetar a\u00a0<a href=\"https:\/\/knightcenter.utexas.edu\/pt-br\/blog\/estudo-aponta-aumento-na-circulacao-de-jornais-no-brasil\" target=\"_blank\" rel=\"noopener\">circula\u00e7\u00e3o de jornais, que continua crescendo<\/a>, impulsionada pelos peri\u00f3dicos populares, ao contr\u00e1rio do que ocorre nos\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/circulacao-de-jornais-sobe-na-america-do-sul-mas-cai-nos-eua-segundo-revista-economist\" target=\"_blank\" rel=\"noopener\">EUA<\/a>\u00a0e na Europa.<\/p>\n<p><em>Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um\u00a0relat\u00f3rio divulgado pela Interacting Advertising Bureau\u00a0(IAB-Brasil), associa\u00e7\u00e3o que re\u00fane os principais sites e portais de internet do pa\u00eds, revelou que a\u00a0internet superou os jornais e se consolidou como o segundo meio preferido para os investimentos publicit\u00e1rios no Brasil\u00a0no primeiro quadrimestre de 2012, informou o iG.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1217],"tags":[1593,1600],"coauthors":[],"class_list":["post-30576","post","type-post","status-publish","format-standard","hentry","category-inovacao-pt-br","tag-jornalismo-online-pt-br","tag-veiculos-impressos-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios Inova\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios\" \/>\n<meta property=\"og:description\" content=\"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios Inova\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/\" \/>\n<meta property=\"og:site_name\" content=\"LatAm Journalism Review by the Knight Center\" \/>\n<meta property=\"article:published_time\" content=\"2012-06-15T19:07:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-08T19:08:08+00:00\" \/>\n<meta name=\"author\" content=\"Natalia Mazotte\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:site\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalia Mazotte\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/\"},\"author\":{\"name\":\"Natalia Mazotte\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/person\\\/747457e530d741a9d192f00c32c7f884\"},\"headline\":\"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios\",\"datePublished\":\"2012-06-15T19:07:04+00:00\",\"dateModified\":\"2021-09-08T19:08:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/\"},\"wordCount\":249,\"publisher\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\"},\"keywords\":[\"Jornalismo Online\",\"Ve\u00edculos Impressos\"],\"articleSection\":[\"Inova\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/\",\"name\":\"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios - LatAm Journalism Review by the Knight Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#website\"},\"datePublished\":\"2012-06-15T19:07:04+00:00\",\"dateModified\":\"2021-09-08T19:08:08+00:00\",\"description\":\"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios Inova\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\",\"name\":\"LatAm Journalism Review\",\"description\":\"Digital magazine on journalism in Latin America\",\"publisher\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\",\"name\":\"LatAm Journalism Review\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/knight-latAm-review-logo.svg\",\"contentUrl\":\"https:\\\/\\\/latamjournalismreview.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/knight-latAm-review-logo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"LatAm Journalism Review\"},\"image\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/LatAmJournalism\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/person\\\/747457e530d741a9d192f00c32c7f884\",\"name\":\"Natalia Mazotte\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/author\\\/natalia-mazotte\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios - LatAm Journalism Review by the Knight Center","description":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios Inova\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/","og_locale":"pt_BR","og_type":"article","og_title":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios","og_description":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios Inova\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","og_url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/","og_site_name":"LatAm Journalism Review by the Knight Center","article_published_time":"2012-06-15T19:07:04+00:00","article_modified_time":"2021-09-08T19:08:08+00:00","author":"Natalia Mazotte","twitter_card":"summary_large_image","twitter_creator":"@LatAmJournalism","twitter_site":"@LatAmJournalism","twitter_misc":{"Written by":"Natalia Mazotte","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/#article","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/"},"author":{"name":"Natalia Mazotte","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/person\/747457e530d741a9d192f00c32c7f884"},"headline":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios","datePublished":"2012-06-15T19:07:04+00:00","dateModified":"2021-09-08T19:08:08+00:00","mainEntityOfPage":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/"},"wordCount":249,"publisher":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization"},"keywords":["Jornalismo Online","Ve\u00edculos Impressos"],"articleSection":["Inova\u00e7\u00e3o"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/","url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/","name":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios - LatAm Journalism Review by the Knight Center","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#website"},"datePublished":"2012-06-15T19:07:04+00:00","dateModified":"2021-09-08T19:08:08+00:00","description":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios Inova\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","breadcrumb":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/no-brasil-internet-supera-jornais-e-se-torna-o-segundo-meio-preferido-para-investimentos-publicitarios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/latamjournalismreview.org\/pt-br\/"},{"@type":"ListItem","position":2,"name":"No Brasil, internet supera jornais e se torna o segundo meio preferido para investimentos publicit\u00e1rios"}]},{"@type":"WebSite","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#website","url":"https:\/\/latamjournalismreview.org\/pt-br\/","name":"LatAm Journalism Review","description":"Digital magazine on journalism in Latin America","publisher":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/latamjournalismreview.org\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization","name":"LatAm Journalism Review","url":"https:\/\/latamjournalismreview.org\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","contentUrl":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","width":"1024","height":"1024","caption":"LatAm Journalism Review"},"image":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/LatAmJournalism"]},{"@type":"Person","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/person\/747457e530d741a9d192f00c32c7f884","name":"Natalia Mazotte","url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/author\/natalia-mazotte\/"}]}},"_links":{"self":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/30576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/comments?post=30576"}],"version-history":[{"count":1,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/30576\/revisions"}],"predecessor-version":[{"id":30578,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/30576\/revisions\/30578"}],"wp:attachment":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/media?parent=30576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/categories?post=30576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/tags?post=30576"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/coauthors?post=30576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}