{"id":33692,"date":"2012-11-29T09:38:20","date_gmt":"2012-11-29T14:38:20","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=33692"},"modified":"2021-09-24T19:25:03","modified_gmt":"2021-09-25T00:25:03","slug":"mudancas-na-equipe-do-washington-post-renovam-discussao-sobre-cobranca-pelo-conteudo-online","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/mudancas-na-equipe-do-washington-post-renovam-discussao-sobre-cobranca-pelo-conteudo-online\/","title":{"rendered":"Mudan\u00e7as na equipe do Washington Post renovam discuss\u00e3o sobre cobran\u00e7a pelo conte\u00fado online"},"content":{"rendered":"<p><em>Por Daniel Guerra<\/em><\/p>\n<p>A recente sa\u00edda de Marcus Brauchli da chefia do Washington Post <a href=\"http:\/\/www.poynter.org\/latest-news\/mediawire\/196405\/why-the-washington-post-should-and-should-not-introduce-a-paywall\/\">reascendeu a discuss\u00e3o sobre se o jornal deve ou n\u00e3o cobrar pelo acesso ao conte\u00fado de seu site<\/a>.<\/p>\n<p>Brauchli, 51 anos, ocupou durante quase quatro o cargo de editor executivo do Post e ser\u00e1 substitu\u00eddo por Marty Brown, editor do Boston Globe, at\u00e9 o fim do ano. A administra\u00e7\u00e3o de Brauchli ficou marcada pelos <a href=\"http:\/\/www.washingtonpost.com\/lifestyle\/style\/marcus-brauchli-to-step-down-as-editor-of-the-washington-post\/2012\/11\/13\/952698e0-2daf-11e2-a99d-5c4203af7b7a_story.html?hpid=z2\">cortes na equipe e pelo conflito entre ele e Katharine Weymouth<\/a>.<\/p>\n<p>Como o Poynter j\u00e1 havia destacado, a <a href=\"http:\/\/www.poynter.org\/latest-news\/mediawire\/195141\/is-more-local-news-in-washington-posts-future-if-brauchli-leaves\/\">batalha do Post para se posicionar ou como um jornal local de Washington ou como uma publica\u00e7\u00e3o nacional podem ter levado \u00e0 mudan\u00e7a<\/a>. O colunista do New York Times David Carr <a href=\"http:\/\/www.nytimes.com\/2012\/11\/19\/business\/media\/at-washington-post-katharine-weymouth-struggles-for-surer-footing.html?_r=0\">criticou a atitude de Weymouth<\/a>.<\/p>\n<p>A mudan\u00e7a na equipe do jornal levaram especialistas a questionar se a ado\u00e7\u00e3o de um modelo de cobran\u00e7a pelo conte\u00fado online poderia <a href=\"http:\/\/www.cjr.org\/the_audit\/the_washington_post_cos_self-d.php?page=all\">reverter a crise financeira enfrentada pela publica\u00e7\u00e3o<\/a>. O Post registrou perdas de 60 milh\u00f5es de d\u00f3lares durante os tr\u00eas primeiros trimestres do ano.<\/p>\n<p>Os concorrentes do Post, como o Wall Street Journal, o New York Times e o L.A. Times, j\u00e1 adotaram a cobran\u00e7a pelo acesso ao site. A Gannet, a maior editora de jornais dos EUA, adotou um modelo de cobran\u00e7a para seus 80 jornais regionais em fevereiro de 2012. Diversos jornais canadenses tamb\u00e9m j\u00e1 <a href=\"http:\/\/knightcenter.utexas.edu\/pt-br\/blog\/00-12012-toronto-star-anuncia-cobranca-pelo-conteudo-online-reforcando-debate-sobre-o-tema\">implantaram os chamados paywalls<\/a>. Dados divulgados pelo New York Times em outubro de 2012 <a href=\"http:\/\/www.cjr.org\/the_audit\/the_paywall_prevents_a_deeper_1.php\">mostram um aumento dos assinantes da vers\u00e3o digital, apesar da queda na venda de an\u00fancios<\/a>.<\/p>\n<p>Um paywall para o Washington Post seria <a href=\"http:\/\/gigaom.com\/2012\/11\/26\/why-pushing-for-a-paywall-at-the-washington-post-completely-misses-the-point\/\">apenas uma paliativo, disse Matthew Ingram, do GigaOm<\/a>. Isso poderia aliviar a situa\u00e7\u00e3o agora, mas n\u00e3o \u00e9 uma estrat\u00e9gia de sobreviv\u00eancia de longo prazo.<\/p>\n<p><em>Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog Jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recente sa\u00edda de Marcus Brauchli da chefia do Washington Post reascendeu a discuss\u00e3o sobre se o jornal deve ou n\u00e3o cobrar pelo acesso ao conte\u00fado de seu site.<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1210],"tags":[1596],"coauthors":[],"class_list":["post-33692","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-pt-br","tag-paywalls-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mudan\u00e7as na equipe do Washington Post renovam discuss\u00e3o sobre cobran\u00e7a pelo conte\u00fado online - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Mudan\u00e7as na equipe do Washington Post renovam discuss\u00e3o sobre cobran\u00e7a pelo conte\u00fado online Modelo de Neg\u00f3cio. 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