{"id":33994,"date":"2012-11-22T09:42:34","date_gmt":"2012-11-22T14:42:34","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=33994"},"modified":"2021-09-27T17:27:20","modified_gmt":"2021-09-27T22:27:20","slug":"relacao-entre-publicidade-e-jornalismo-e-tema-de-debate-no-twitter","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/relacao-entre-publicidade-e-jornalismo-e-tema-de-debate-no-twitter\/","title":{"rendered":"Rela\u00e7\u00e3o entre publicidade e jornalismo \u00e9 tema de debate no Twitter"},"content":{"rendered":"

A sa\u00edda do jornalista colombiano Daniel Pardo <\/a>da revista digital Kien&Ke, <\/a>ap\u00f3s a publica\u00e7\u00e3o de uma coluna a respeito da press\u00e3o exercida pela petrol\u00edfera canadense Pacific Rubiales sobre a imprensa do pa\u00eds por meio da publicidade<\/a> segue gerando pol\u00eamica desde o m\u00eas passado.<\/p>\n

Diversos meios j\u00e1 debateram o tema. O portal La Silla Vac\u00eda <\/a>, por exemplo, fez uma linha do tempo que mostra a cobertura jornal\u00edstica sobre a empresa<\/a> nos \u00faltimos tr\u00eas anos.<\/p>\n

No dia 16 de novembro, o Consult\u00f3rio \u00c9tico<\/a>, da Funda\u00e7\u00e3o Novo Jornalismo Ibero-americano (FNPI) <\/a>realizou um debate pelo Twitter sobre a influ\u00eancia da publicidade na linha editorial<\/a> da imprensa.<\/p>\n

Durante uma hora, os usu\u00e1rios foram convidados a responder perguntas como: De que forma os ve\u00edculos podem evitar que a publicidade interfira no tratamento dado \u00e0s investiga\u00e7\u00f5es jornal\u00edsticas?; Qual \u00e9 a forma correta de identificar uma mat\u00e9ria publicit\u00e1ria, para separar informa\u00e7\u00e3o de publicidade?<\/p>\n

Alguns participantes afirmaram ser clara a influ\u00eancia da publicidade sobre o conte\u00fado jornal\u00edstico. Alguns destacaram, inclusive, que o jornalista tem pouco a fazer quando a ordem vem da diretoria do ve\u00edculo.<\/p>\n

@fnpi_org<\/a> @eticasegura<\/a> \u00a1Por supuesto! He trabajado en peri\u00f3dicos y en la radio, y hasta en la universitaria, cuentan las pautas.<\/p>\n

\u2014 Norma Valle (@nvalleferrer) noviembre 16, 2012<\/a><\/p><\/blockquote>\n

@jfbeltranr<\/a> Todos sabemos que la mayor\u00eda de medios dependen de la publicidad, no conozco alguno que no... o hay alguno? #\u00c9ticaEnRed<\/a><\/p>\n

\u2014 Everson Gramajo (@egramajos) noviembre 16, 2012<\/a><\/p><\/blockquote>\n

@eticasegura<\/a> Por m\u00e1s que el periodista evite eso, el due\u00f1o del medio ejercer\u00e1 presi\u00f3n sobre su trabajo, obligandolo a obedecer#\u00c9ticaEnRed<\/a><\/p>\n

\u2014 Wilson Torres (@wastorres) noviembre 16, 2012<\/a><\/p><\/blockquote>\n

En una ocasi\u00f3n me tope con un director que dijo: de esto no se escribe porque no pautan con nosotros. #\u00c9ticaEnRed<\/a> @fnpi_org<\/a> #periodismoEC<\/a><\/p>\n

\u2014 Roc\u00edo Elizalde (@rocioelizalde) noviembre 16, 2012<\/a><\/p><\/blockquote>\n

A partir do debate, o Consult\u00f3rio \u00c9tico da FNPI selecionou as respostas para as 10 perguntas mais importantes sobre a separa\u00e7\u00e3o entre jornalismo e publicidade<\/a>.<\/p>\n

Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog Jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A sa\u00edda do jornalista colombiano Daniel Pardo da revista digital Kien&Ke, ap\u00f3s a publica\u00e7\u00e3o de uma coluna a respeito da press\u00e3o exercida pela petrol\u00edfera canadense Pacific Rubiales sobre a imprensa do pa\u00eds por meio da publicidade segue gerando pol\u00eamica desde o m\u00eas passado.<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1219],"tags":[1396,1583,2051],"coauthors":[],"class_list":["post-33994","post","type-post","status-publish","format-standard","hentry","category-liberdade-de-imprensa-pt-br","tag-colombia-pt-br-2","tag-demissoes-pt-br","tag-liberdade-de-expressao-pt-br"],"acf":[],"yoast_head":"\nRela\u00e7\u00e3o entre publicidade e jornalismo \u00e9 tema de debate no Twitter - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Rela\u00e7\u00e3o entre publicidade e jornalismo \u00e9 tema de debate no Twitter Liberdade de Imprensa. 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Higuera Fl\u00f3rez is a Colombian journalist interested in covering Latin American issues and human rights, especially the right to freedom of expression, and investigative journalism. She studied Social Communication and Journalism at Universidad Pontificia Bolivariana in Bucaramanga (Colombia), and received her Master's of Arts in Journalism from the University of Texas at Austin in 2015. She worked with the Office of the Special Rapporteur for Freedom of Expression of the Inter-American Commission on Human Rights (IACHR) under the Orlando Sierra fellowship during 2014. She also worked for the Colombian newspaper Vanguardia Liberal and wrote for different magazines about local, economic and public order issues. Her work has also appeared in The Miami Herald and El Nuevo Herald of Miami. Email: silvia.knightcenter@gmail.com Silvia A. Higuera Fl\u00f3rez es una periodista colombiana con inter\u00e9s period\u00edstico es Am\u00e9rica Latina y los derechos humanos, particularmente el derecho a la libertad de expresi\u00f3n, as\u00ed como el periodismo de investigaci\u00f3n. Estudi\u00f3 Comunicaci\u00f3n Social \u2013 Periodismo en la Universidad Pontificia Bolivariana de Bucaramanga (Colombia), y recibi\u00f3 su maestr\u00eda en Periodismo en la Universidad de Texas, en Austin en 2015. Trabaj\u00f3 para la Relator\u00eda Especial para la Libertad de Expresi\u00f3n de la Comisi\u00f3n Interamericana de Derechos Humanos (CIDH) en el marco de la beca Orlando Sierra, durante 2014. Tambi\u00e9n hizo parte del diario Vanguardia Liberal y escribi\u00f3 para otras revistas colombianas cubriendo fuentes locales, econ\u00f3micas y judiciales. Algunos de sus trabajos han aparecido en The Miami Herald y El Nuevo Herald de Miami. Silvia A. Higuera Fl\u00f3rez \u00e9 uma jornalista colombiana e seu interesse jornal\u00edstico \u00e9 a Am\u00e9rica Latina e os direitos humanos, nomeadamente o direito \u00e0 liberdade de express\u00e3o. Estudou Comunica\u00e7\u00e3o Social \u2013 Jornalismo na Universidade Pontif\u00edcia Bolivariana de Bucaramanga, na Col\u00f4mbia e completou seu mestrado em jornalismo na Universidade do Texas em Austin. Silvia trabalhou na Relatoria para a Liberdade de Express\u00e3o da CIDH pela bolsa Orlando Sierra, em 2014. Trabalhou para o jornal Vanguardia Liberal e escreveu para outras revistas colombianas cobrindo temas locais, econ\u00f4micas e judici\u00e1rias. 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Higuera Fl\u00f3rez is a Colombian journalist interested in covering Latin American issues and human rights, especially the right to freedom of expression, and investigative journalism. She studied Social Communication and Journalism at Universidad Pontificia Bolivariana in Bucaramanga (Colombia), and received her Master's of Arts in Journalism from the University of Texas at Austin in 2015. She worked with the Office of the Special Rapporteur for Freedom of Expression of the Inter-American Commission on Human Rights (IACHR) under the Orlando Sierra fellowship during 2014. She also worked for the Colombian newspaper Vanguardia Liberal and wrote for different magazines about local, economic and public order issues. Her work has also appeared in The Miami Herald and El Nuevo Herald of Miami. Email: silvia.knightcenter@gmail.com Silvia A. Higuera Fl\u00f3rez es una periodista colombiana con inter\u00e9s period\u00edstico es Am\u00e9rica Latina y los derechos humanos, particularmente el derecho a la libertad de expresi\u00f3n, as\u00ed como el periodismo de investigaci\u00f3n. Estudi\u00f3 Comunicaci\u00f3n Social \u2013 Periodismo en la Universidad Pontificia Bolivariana de Bucaramanga (Colombia), y recibi\u00f3 su maestr\u00eda en Periodismo en la Universidad de Texas, en Austin en 2015. Trabaj\u00f3 para la Relator\u00eda Especial para la Libertad de Expresi\u00f3n de la Comisi\u00f3n Interamericana de Derechos Humanos (CIDH) en el marco de la beca Orlando Sierra, durante 2014. Tambi\u00e9n hizo parte del diario Vanguardia Liberal y escribi\u00f3 para otras revistas colombianas cubriendo fuentes locales, econ\u00f3micas y judiciales. Algunos de sus trabajos han aparecido en The Miami Herald y El Nuevo Herald de Miami. Silvia A. Higuera Fl\u00f3rez \u00e9 uma jornalista colombiana e seu interesse jornal\u00edstico \u00e9 a Am\u00e9rica Latina e os direitos humanos, nomeadamente o direito \u00e0 liberdade de express\u00e3o. Estudou Comunica\u00e7\u00e3o Social \u2013 Jornalismo na Universidade Pontif\u00edcia Bolivariana de Bucaramanga, na Col\u00f4mbia e completou seu mestrado em jornalismo na Universidade do Texas em Austin. Silvia trabalhou na Relatoria para a Liberdade de Express\u00e3o da CIDH pela bolsa Orlando Sierra, em 2014. Trabalhou para o jornal Vanguardia Liberal e escreveu para outras revistas colombianas cobrindo temas locais, econ\u00f4micas e judici\u00e1rias. Alguns de seus trabalhos apareceram no The Miami Herald e no El Nuevo Herald de Miami.","sameAs":["https:\/\/x.com\/shiguerita"],"url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/author\/silvia-higuera\/"}]}},"_links":{"self":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/33994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/comments?post=33994"}],"version-history":[{"count":1,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/33994\/revisions"}],"predecessor-version":[{"id":33995,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/33994\/revisions\/33995"}],"wp:attachment":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/media?parent=33994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/categories?post=33994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/tags?post=33994"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/coauthors?post=33994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}