{"id":41995,"date":"2013-09-02T09:42:48","date_gmt":"2013-09-02T14:42:48","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=41995"},"modified":"2021-11-17T09:44:03","modified_gmt":"2021-11-17T14:44:03","slug":"dois-jornais-mexicanos-criam-canais-de-noticias-a-cabo-para-competir-com-duopolio-de-televisao-no-pais","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/dois-jornais-mexicanos-criam-canais-de-noticias-a-cabo-para-competir-com-duopolio-de-televisao-no-pais\/","title":{"rendered":"Dois jornais mexicanos criam canais de not\u00edcias a cabo para competir com duop\u00f3lio de televis\u00e3o no pa\u00eds"},"content":{"rendered":"

Dois\u00a0jornais impressos no M\u00e9xico criaram seus pr\u00f3prios canais de televis\u00e3o a cabo<\/a>\u00a0para competir com a limitada oferta de informa\u00e7\u00e3o do duop\u00f3lio da televis\u00e3o aberta no pa\u00eds. A partir de 2 de setembro,\u00a0Exc\u00e9lsior<\/a>\u00a0inciar\u00e1 a transmiss\u00e3o de um\u00a0canal de not\u00edcias 24 horas usando a marca e os jornalistas do jornal nacional<\/a>\u00a0mais antigo do M\u00e9xico.<\/p>\n

O novo canal competir\u00e1 com a\u00a0Milenio Televisi\u00f3n<\/a>, canal a cabo que tamb\u00e9m transmite 24 horas di\u00e1rias de not\u00edcias desde 2008 e que surgiu a partir de um jornal hom\u00f4nimo. No M\u00e9xico, a emissora\u00a0Televisa concentra 70% do mercado publicit\u00e1rio de televis\u00e3o<\/a>\u00a0e tamb\u00e9m tem 60% do mercado de televis\u00e3o paga por meio de seus provedores a cabo\u00a0Cablevisi\u00f3n, TVI, Cablem\u00e1s e Sky, segundo o site CNN Expansi\u00f3n.<\/p>\n

Atualmente, apenas 27,4% dos telespectadores no M\u00e9xico assistem \u00e0 televis\u00e3o paga, mas o acesso a esse servi\u00e7o est\u00e1 crescendo rapidamente gra\u00e7as \u00e0 entrada de\u00a0novos provedores de servi\u00e7os a cabo<\/a>\u00a0que oferecem tarifas mais acess\u00edveis, segundo o jornal\u00a0El Economista. Em maio, o\u00a0Congresso mexicano aprovou uma reforma de telecomunica\u00e7\u00f5es<\/a>\u00a0que busca aumentar a compet\u00eancia no setor ao licitar novos canais de televis\u00e3o aberta.<\/p>\n

Tanto os jornais Milenio como Exc\u00e9lsior pertencem a extensos conglomerados de ve\u00edculos de comunica\u00e7\u00e3o no M\u00e9xico, dos quais muitas vezes seus editores e rep\u00f3rteres participam em programas de r\u00e1dio e televis\u00e3o das empresas afiliadsa.\u00a0A Milenio faz parte do\u00a0Grupo Multimedios<\/a>, uma empresa de Monterrey que possui 37 emissoras de r\u00e1dio,\u00a013 canais locais de televis\u00e3o, 18 jornais locais, uma cadeia de cinemas e um selo editorial. Enquanto isso, Exc\u00e9lsior foi adquirido em 2006 pelo\u00a0Grupo Imagen<\/a>, que inclui v\u00e1rias esta\u00e7\u00f5es de r\u00e1dio e o canal a cabo\u00a0CadenaTres<\/a>.<\/p>\n

Desde antes, muitos de seus rep\u00f3rteres j\u00e1 tinham habilidades multim\u00eddia por participarem como convidados em programas de r\u00e1dio da esta\u00e7\u00e3o\u00a0Imagen e do canal de TV CadenaTres, na Cidade do M\u00e9xico. Agora, a Exc\u00e9lsior TV incluir\u00e1 not\u00edcias especializadas em temas da pol\u00edtica nacional, internacional, local, espoertes e espet\u00e1culos, bem como not\u00edcias de \u00faltima hora. \"Todas as se\u00e7\u00f5es do jornal v\u00e3o se desdobrar em um canal de televis\u00e3o\", explica\u00a0Pascal Beltr\u00e1n del R\u00edo<\/a>, diretor editorial da Exc\u00e9lsior e que ser\u00e1 o apresentador\u00a0do notici\u00e1rio principal do novo canal.<\/p>\n

Para o novo canal de TV, a empresa construiu um est\u00fadio de televis\u00e3o no edif\u00edcio do Excelcior, mais bem conhecido como A esquina da informa\u00e7\u00e3o. \"Capacitamos jornalistas de ve\u00edculos impressos para fazer televis\u00e3o em vez de contratar leitores de not\u00edcias\", agrega\u00a0Beltr\u00e1n del R\u00edo em uma entrevista por telefone ao\u00a0Centro Knight para o Jornalismo nas Am\u00e9ricas<\/strong>.<\/p>\n

Os v\u00eddeos postados no site da\u00a0Exc\u00e9lsior tamb\u00e9m foram um primeiro passo para construir uma plataforma multim\u00eddia com o objetivo de alcan\u00e7ar diversos p\u00fablicos. \"Os usu\u00e1rios que veem v\u00eddeos na internet s\u00e3o mais jovens,\u00a0e o canal a cabo ter\u00e1 um p\u00fablico mias interessado na informa\u00e7\u00e3o e de maior idade\", assegura\u00a0Beltr\u00e1n del R\u00edo.<\/p>\n

Os notici\u00e1rios televisivos a cabo buscam diversificar as op\u00e7\u00f5es informativas no M\u00e9xico enquanto os empres\u00e1rios dos ve\u00edculos se esperam a licita\u00e7\u00e3o de dois novos canais de televis\u00e3o aberta nacional como foi determinado na reforma das telecomunica\u00e7\u00f5es, aprovada em maio.<\/p>\n

\u201cA sociedade mexicana est\u00e1 cada vez mais \u00e1vida por informa\u00e7\u00e3o pol\u00edtica, por isso questiona e compara mais as not\u00edcias entre si. N\u00e3o vamos competir (com o novo canal), mas aumentar o leque de op\u00e7\u00f5es para se informar\", disse Beltr\u00e1n.<\/p>\n

Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Dois\u00a0jornais impressos no M\u00e9xico criaram seus pr\u00f3prios canais de televis\u00e3o a cabo\u00a0para competir com a limitada oferta de informa\u00e7\u00e3o do duop\u00f3lio da televis\u00e3o aberta no pa\u00eds. A partir de 2 de setembro,\u00a0Exc\u00e9lsior\u00a0inciar\u00e1 a transmiss\u00e3o de um\u00a0canal de not\u00edcias 24 horas usando a marca e os jornalistas do jornal nacional\u00a0mais antigo do M\u00e9xico.\u00a0<\/p>\n","protected":false},"author":40,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1667],"tags":[1587,1394,1562],"coauthors":[],"class_list":["post-41995","post","type-post","status-publish","format-standard","hentry","category-mercado-de-trabalho","tag-concentracao-de-midia-pt-br","tag-mexico-pt-br","tag-radio-e-tv-pt-br"],"acf":[],"yoast_head":"\nDois jornais mexicanos criam canais de not\u00edcias a cabo para competir com duop\u00f3lio de televis\u00e3o no pa\u00eds - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Dois jornais mexicanos criam canais de not\u00edcias a cabo para competir com duop\u00f3lio de televis\u00e3o no pa\u00eds Mercado de Trabalho. 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