{"id":43467,"date":"2016-04-26T11:32:53","date_gmt":"2016-04-26T16:32:53","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=43467"},"modified":"2021-11-29T11:33:45","modified_gmt":"2021-11-29T16:33:45","slug":"startups-de-jornalismo-digital-compartilharam-experiencias-no-coloquio-ibero-americano","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/startups-de-jornalismo-digital-compartilharam-experiencias-no-coloquio-ibero-americano\/","title":{"rendered":"Startups de jornalismo digital compartilharam experi\u00eancias no Col\u00f3quio Ibero-americano"},"content":{"rendered":"

Veja os v\u00eddeos da sess\u00e3o de startups no site da SembraMedia:\u00a0<\/a><\/span>http:\/\/sembramedia.org\/curso\/coloquio\/<\/a><\/em><\/p>\n

Novos meios nativos digitais\u00a0proliferam por toda Am\u00e9rica Latina. Eles t\u00eam\u00a0sido\u00a0criados por jornalistas\u00a0que se transformaram\u00a0em\u00a0empreendedores, impulsionados por uma necessidade \u2013 opress\u00e3o dos governos, crise\u00a0nos meios tradicionais, algum\u00a0tipo de censura \u2013 ou\u00a0porque sentiam\u00a0um\u00a0impulso por inovar\u00a0na\u00a0internet.<\/p>\n

Alguns desses jornalistas\u00a0empreendedores da regi\u00e3o\u00a0se apresentaram\u00a0durante o segundo painel do\u00a0\u00a09\u00ba Col\u00f3quio Iberoamericano de Jornalismo Digital,<\/a>\u00a0organizado pelo Centro\u00a0Knight\u00a0para o Jornalismo nas\u00a0Am\u00e9ricas\u00a0e\u00a0que teve presen\u00e7a\u00a0de quase 100 jornalistas da regi\u00e3o.<\/p>\n

Oito das iniciativas\u00a0apresentadas fazem\u00a0parte da nova organiza\u00e7\u00e3o\u00a0sem fins\u00a0lucrativos\u00a0SembraMedia<\/a>, que busca\u00a0criar uma comunidade\u00a0de jornalistas digitais da\u00a0Am\u00e9rica Latina e\u00a0Espanha<\/a>\u00a0que\u00a0se apoiem\u00a0no\u00a0processo de se tornar sustent\u00e1veis.<\/p>\n

Janine Warner<\/a>, fundadora\u00a0e\u00a0diretora executiva, come\u00e7ou\u00a0expressando sua\u00a0satisfa\u00e7\u00e3o\u00a0por\u00a0apresentar o projeto no\u00a0mesmo lugar \u201cem que\u00a0ele nasceu\u201d, fazendo refer\u00eancia ao\u00a0MOOC \u00a0\u2018Desenvolvimento<\/a>\u00a0de projetos jornal\u00edsticos\u00a0para a web: introdu\u00e7\u00e3o\u00a0ao\u00a0jornalismo\u00a0<\/a>empreendedor<\/a>\u2019, oferecido pelo Centro Knight em\u00a02013 e\u00a0do qual Warner foi\u00a0instrutora.<\/p>\n

Warner lembrou como \u201croubou\u201d a frase \u2018just do it\u2019 durante o MOOC para estimular v\u00e1rios jornalistas presentes no Col\u00f3quio a converterem em realidade suas ideias. Muitos desses projetos hoje fazem parte do SembraMedia, que nasceu em outubro de 2015, e que tem 200 meios registrados em seu diret\u00f3rio, explicou.<\/span><\/p>\n

Apesar de ainda ter\u00a0v\u00e1rias ideias e projetos por realizar\u00a0no\u00a0SembraMedia, ela assinalou\u00a0que\u00a0o\u00a0tema da sustentabilidade\u00a0\u00e9\u00a0um\u00a0dos mais importantes,\u00a0levando\u00a0em\u00a0conta que\u00a0\u00e9\u00a0uma\u00a0das preocupa\u00e7\u00f5es\u00a0mais comuns entre\u00a0os\u00a0empreendedores.<\/p>\n

Na\u00a0verdade, j\u00e1 h\u00e1 o primeiro caso de estudo\u00a0bem sucedido: o\u00a0Chequeado<\/a>, da\u00a0Argentina, ao qual\u00a0Warner descreveu como\u00a0um\u00a0dos \u201cmelhores\u00a0do\u00a0mundo\u201d.<\/p>\n

A\u00a0diretora do Chequeado,\u00a0Laura Zommer<\/a>, foi a\u00a0primeira expositora deste segundo painel,\u00a0moderado por\u00a0Mijal Iastrebner<\/a>, diretora regional do\u00a0SembraMedia. Iabstrener come\u00e7ou\u00a0destacando como a presen\u00e7a de mulheres\u00a0tem\u00a0sido mais\u00a0not\u00f3ria\u00a0nas\u00a0startups<\/em>\u00a0midi\u00e1ticas da regi\u00e3o.<\/p>\n

Zommer compartilhou a experi\u00eancia do Chequeado,\u00a0organiza\u00e7\u00e3o\u00a0fundada em 2009,\u00a0online\u00a0desde 2010. \u201cFoi\u00a0la primeira organiza\u00e7\u00e3o\u00a0a fazer verifica\u00e7\u00e3o de dados, o\u00a0fact checking,\u00a0<\/em>na\u00a0Am\u00e9rica Latina\u201d, disse\u00a0Zommer.<\/p>\n

Ela explicou\u00a0que um\u00a0de seus principais atributos\u00a0\u00e9\u00a0a diversifica\u00e7\u00e3o\u00a0de fontes de renda, que\u00a0\u201cgarantem\u00a0autonomia e independ\u00eancia editorial\u201d. O\u00a0principal objetivo de Zommer com o\u00a0Chequeado\u00a0\u00e9\u00a0\u201caumentar o custo da mentira.\u201d<\/p>\n

Zommer contou como\u00a0a organiza\u00e7\u00e3o\u00a0cresceu\u00a0at\u00e9 ter\u00a0hoje um grupo de 11 pessoas\u00a0- sendo que come\u00e7ou com\u00a0tr\u00eas jornalistas. Um\u00a0dos projetos\u00a0mais importantes\u00a0foi sobre\u00a0as elei\u00e7\u00f5es presidenciais, no qual foram usadas\u00a0diferentes\u00a0ferramentas,\u00a0como\u00a0crowdchecking<\/em>\u00a0(comunidade\u00a0que colaborou\u00a0na verifica\u00e7\u00e3o\u00a0de dados), checados\u00a0ao\u00a0vivo e\u00a0especiais\u00a0sobre candidatos.<\/p>\n

A\u00a0pol\u00edtica tamb\u00e9m\u00a0tem\u00a0um\u00a0papel importante\u00a0quando\u00a0se trata\u00a0de\u00a0criar meios no Equador\u00a0e na Venezuela. Cansadas de n\u00e3o ver informa\u00e7\u00e3o\u00a0sobre determinados temas, tr\u00eas das mulheres presentes neste painel explicaram\u00a0a raz\u00e3o\u00a0e\u00a0funcionamento de seus meios.<\/p>\n

Isabela Ponce<\/a>, editora\u00a0e\u00a0fundadora do\u00a0GkillCity.com<\/a>\u00a0do\u00a0Ecuador, explicou\u00a0que a extrema polariza\u00e7\u00e3o dos meios em\u00a0seu pa\u00eds\u00a0impossibilitava a cobertura de\u00a0certos temas. Em\u00a02011,\u00a0ela e\u00a0um\u00a0grupo de jornalistas\u00a0criaram\u00a0um site de\u00a0not\u00edcias que permitia o debate e\u00a0a informa\u00e7\u00e3o\u00a0sem\u00a0o tom de polariza\u00e7\u00e3o.<\/p>\n

Por esse motivo, o portal t\u00eam\u00a0um enfoque\u00a0especial em\u00a0temas\u00a0pol\u00eamicos que necessitam\u00a0de um debate aberto como o casamento\u00a0igualit\u00e1rio, o\u00a0aborto ou\u00a0a legaliza\u00e7\u00e3o das drogas.<\/p>\n

Por ser um grupo pequeno, tem\u00a0funcionado como\u00a0seman\u00e1rio, apesar de ser\u00a0um\u00a0meio digital. O objetivo, explicou\u00a0Ponce, \u00e9\u00a0oferecer conte\u00fado de mais qualidade e\u00a0n\u00e3o tanta\u00a0quantidade. Uma aposta arriscada, mas que tem\u00a0funcionado para eles.<\/p>\n

J\u00e1\u00a0Luz Mely Reyes<\/a>, cofundadora\u00a0e\u00a0diretora geral do\u00a0Efecto Cocuyo<\/a>, explicou\u00a0como ela e\u00a0Laura Weffer decidiram\u00a0apostar\u00a0em\u00a0um\u00a0meio digital depois de\u00a0toda uma carreira nos meios tradicionais.<\/p>\n

Segundo Reyes, seu objetivo era poder \u201ciluminar\u201d os venezuelanos\u00a0e\u00a0o jornalismo em\u00a0meio\u00a0al bloqueio de informa\u00e7\u00e3o\u00a0que vive o pa\u00eds. E o fizeram\u00a0por\u00a0este meio que foca na\u00a0pol\u00edtica, economia e\u00a0direitos humanos.<\/p>\n

Deram in\u00edcio gra\u00e7as\u00a0a uma\u00a0campanha de\u00a0crowdfunding<\/em>, e t\u00eam conseguido se posicionar\u00a0como\u00a0um\u00a0dos meios emergentes mais confi\u00e1veis\u00a0do\u00a0pa\u00eds, segundo\u00a0disse\u00a0Reyes. As redes sociais\u00a0t\u00eam\u00a0sido\u00a0boas\u00a0aliadas. Segundo\u00a0Reyes, o\u00a0Efecto Cocuyo usa\u00a0o Whatsapp para informar\u00a0seus seguidores.<\/p>\n

No entanto, Reyes sabe\u00a0que\u00a0ainda h\u00e1 desafios\u00a0por enfrentar,\u00a0que incluem o ambiente hostil contra a liberdade\u00a0de express\u00e3o na Venezuela, assim\u00a0como sua\u00a0sustentabilidade.<\/p>\n

Mesmo n\u00e3o vindo de um ramo jornal\u00edstico,\u00a0Nilsa Vargas, fundadora do\u00a0Diario El Vistazo<\/a>, tornou\u00a0seu ve\u00edculo\u00a0um elemento fundamental para a comunidade de\u00a0El Tigre, no\u00a0estado\u00a0de\u00a0Anzo\u00e1tegui (Venezuela), por ser o\u00a0\u00fanico meio que transmite em\u00a0tempo real o que ali\u00a0acontece.<\/p>\n

Segundo\u00a0Vargas, ao\u00a0ver que n\u00e3o existia nenhum\u00a0meio digital, viu a\u00a0possibilidade de cria-lo, mas\u00a0depois se converteu em \u201cuma prioridade\u00a0nacional\u201d. Para os pr\u00f3ximos anos, ela\u00a0tem\u00a0por objetivo aumentar sua\u00a0equipe de trabalho,\u00a0para\u00a0permitir\u00a0ao\u00a0meio cobrir mais temas,\u00a0como\u00a0esportes e\u00a0cultura, assim\u00a0como para\u00a0fazer\u00a0investiga\u00e7\u00f5es e\u00a0eventos\u00a0offline<\/em>\u00a0com\u00a0a comunidade\u00a0para\u00a0conseguir\u00a0uma maior\u00a0proximidade.<\/p>\n

Esse \u00e9 um tema\u00a0que\u00a0Mart\u00edn Rodr\u00edguez Pellecer<\/a>, diretor e\u00a0fundador da\u00a0N\u00f3mada<\/a>\u00a0na Guatemala,\u00a0sabe com perfei\u00e7\u00e3o. O ve\u00edculo\u00a0teve\u00a0inspira\u00e7\u00e3o no\u00a0Col\u00f3quio de 2014. De acordo com\u00a0Rodr\u00edguez, um dos aspectos que permitiram a consolida\u00e7\u00e3o\u00a0do\u00a0medo com\u00a0a comunidade nesses 20 meses tem sido\u00a0as atividades\u00a0offline,<\/em>\u00a0que v\u00e3o\u00a0desde\u00a0conversas\u00a0explicativas at\u00e9\u00a0festas.<\/p>\n

Seu\u00a0objetivo\u00a0\u00e9\u00a0entregar\u00a0conte\u00fado\u00a0de\u00a0qualidade\u00a0em um\u00a0formato\u00a0que\u00a0chame\u00a0a\u00a0aten\u00e7\u00e3o\u00a0para\u00a0atingir sua\u00a0audi\u00eancia,\u00a0especialmente\u00a0os\u00a0jovens. Para se sustentar, eles t\u00eam\u00a0recorrido\u00a0a\u00a0diferentes\u00a0estrat\u00e9gias,\u00a0como\u00a0crowdfunding<\/em>,\u00a0doa\u00e7\u00f5es\u00a0de\u00a0outras\u00a0organiza\u00e7\u00f5es,\u00a0assim\u00a0como\u00a0a\u00a0venda\u00a0de\u00a0produtos\u00a0comerciais.<\/p>\n

O jornalismo\u00a0investigativo n\u00e3o poderia faltar nesses\u00a0novos meios. Com\u00a0dois anos,\u00a0Ojo P\u00fablico<\/a>\u00a0do\u00a0Per\u00fa se converteu\u00a0em um\u00a0dos sites de jornalismo investigativo\u00a0de maior destaque na regi\u00e3o.\u00a0Fabiola Torres L\u00f3pez<\/a>, editora\u00a0e\u00a0fundadora do\u00a0meio, explicou\u00a0que\u00a0eles\u00a0tamb\u00e9m se tornaram um\u00a0\u201cpequeno laborat\u00f3rio\u00a0de inova\u00e7\u00e3o para o jornalismo investigativo na Am\u00e9rica Latina\u201d ao tentar mostrar seu conte\u00fado em diferentes formatos, plataformas, visualiza\u00e7\u00f5es, etc.<\/span><\/p>\n

Um dos projetos\u00a0expostos\u00a0foi\u00a0o\u00a0Cuidados Intensivos<\/a>, a\u00a0primeira plataforma\u00a0na\u00a0Am\u00e9rica Latina\u00a0dedicada\u00a0a fazer\u00a0uma\u00a0\u201can\u00e1lise\u00a0massiva\u00a0de dados\u201d sobre a ind\u00fastria privada da medicina.<\/p>\n

Mauricio Jaramillo<\/a>, do\u00a0Hangouts de Periodismo<\/a>, da\u00a0Colombia, explicou\u00a0como sua ideia come\u00e7ou\u00a0quando\u00a0ele sentiu que estava\u00a0\u201coxidando\u201d no jornalismo. Ap\u00f3s uma\u00a0experi\u00eancia na comunica\u00e7\u00e3o\u00a0do\u00a0Google, ele percebeu que os\u00a0jornalistas\u00a0tinham\u00a0necessidade de aprender sobre muitas\u00a0ferramentas, mas\u00a0que precisavam\u00a0especialmente\u00a0de \u201cinspira\u00e7\u00e3o\u201d para avan\u00e7ar no jornalismo.<\/p>\n

Aproveitando a ferramenta do\u00a0Google, Hangout, fez conversas\u00a0em\u00a0mais de 76 hangouts com\u00a0a presen\u00e7a de 220 jornalistas\u00a0da\u00a0Iberoam\u00e9rica. Alguns\u00a0t\u00eam\u00a0sido utilizados em\u00a0universidades e em\u00a0outros meios\u00a0e t\u00eam\u00a0replicado suas atividades.<\/p>\n

Esses\u00a0novos meios\u00a0geram uma\u00a0necessidade de an\u00e1lise\u00a0e\u00a0agrupamento.\u00a0Jordy Mel\u00e9ndez Y\u00fadico<\/a>, confundador da\u00a0Factual e\u00a0coordenador do\u00a0Distintas Latitudes<\/a>, do\u00a0M\u00e9xico, explicou\u00a0que, nesse \u00faltimo projeto, o\u00a0importante\u00a0\u00e9\u00a0que os meios se fortale\u00e7am\u00a0mutuamente.<\/p>\n

\u201cHavia uma necessidade de que os meios nativos digitais\u00a0latinoamericanos se conhecessem e\u00a0discutissem\u00a0entre eles\u201d,\u00a0explicou\u00a0Mel\u00e9ndez. Nesse sentido, n\u00e3o s\u00f3\u00a0conseguiram\u00a0fortalecer\u00a0uma\u00a0rede de jornalistas, mas tamb\u00e9m avan\u00e7aram\u00a0na realiza\u00e7\u00e3o\u00a0de projetos de jornalismo de dados em\u00a0n\u00edvel regional.<\/p>\n

De\u00a0outro continente, a espanhola\u00a0Marga Cabrera<\/a>\u00a0apresentou\u00a0seu projeto\u00a0Observatorio de Nuevos Medios<\/a>\u00a0em\u00a0espanhol, pelo qual\u00a0busca analisar e investigar como s\u00e3o\u00a0esses novos meios criados. Com a pesquisa se pretende\u00a0n\u00e3o s\u00f3\u00a0ter\u00a0um\u00a0censo atualizado com\u00a0geolocaliza\u00e7\u00e3o, mas tamb\u00e9m\u00a0entender suas caracter\u00edsticas e identificar casos de \u00eaxitos.<\/p>\n

O 10\u00ba Col\u00f3quio Iberoamericano de Jornalismo Digital est\u00e1 programado para\u00a023 de abril de 2017.<\/p>\n

Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Novos meios nativos digitais\u00a0proliferam por toda Am\u00e9rica Latina. 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