{"id":46769,"date":"2017-08-16T14:53:03","date_gmt":"2017-08-16T19:53:03","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=46769"},"modified":"2022-01-10T14:53:41","modified_gmt":"2022-01-10T19:53:41","slug":"chicas-poderosas-organiza-serie-de-workshops-sobre-design-thinking-para-encorajar-inovacao-na-midia-no-brasil","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/chicas-poderosas-organiza-serie-de-workshops-sobre-design-thinking-para-encorajar-inovacao-na-midia-no-brasil\/","title":{"rendered":"Chicas Poderosas organiza s\u00e9rie de workshops sobre design thinking para encorajar inova\u00e7\u00e3o na m\u00eddia no Brasil"},"content":{"rendered":"

A organiza\u00e7\u00e3o internacional Chicas Poderosas quer avan\u00e7ar em sua miss\u00e3o de aproximar mulheres jornalistas da tecnologia nas reda\u00e7\u00f5es atuais com uma\u00a0s\u00e9rie de oficinas de\u00a0<\/a>design thinking<\/em><\/a>, que come\u00e7a no dia 22 de agosto no Rio de Janeiro.<\/a><\/p>\n

\u201cA import\u00e2ncia deste evento \u00e9 de ter uma oportunidade de falar com l\u00edderes de m\u00eddia que podem comentar as principais dificuldades na \u00e1rea no Brasil em especial e tentar ter ideias de como arrumar solu\u00e7\u00f5es\u201d, disse ao\u00a0Centro Knight\u00a0<\/strong>a CEO das Chicas Poderosas, a jornalista portuguesa Mariana Santos.<\/p>\n

Na maratona, os professores Mariana Santos e Sina Mossayeb, diretor de design da IDEO, v\u00e3o abordar quest\u00f5es relacionadas ao design centrado no utilizador. Esse processo inclui etapas de inspira\u00e7\u00e3o, idealiza\u00e7\u00e3o e implementa\u00e7\u00e3o. Ao final, os participantes devem ser capazes de desenvolver uma linguagem comum para a inova\u00e7\u00e3o e criar novas propostas e ideias. Tudo isso com ferramentas do\u00a0human centered design.<\/em><\/p>\n

\u201cA inova\u00e7\u00e3o bem sucedida deve ser tecnicamente vi\u00e1vel e ter um plano de neg\u00f3cios vi\u00e1vel, mas descobrimos que os melhores resultados v\u00eam quando come\u00e7amos com as necessidades e desejos das pessoas\u201d, escreveu \u00a0Vicki Hammarstedt, co-diretora de Chicas Poderosas e diretora de m\u00eddia digital no Berkeley Advanced Media Institute\u00a0sobre o evento<\/a>.<\/p>\n

A partir de outubro, a organiza\u00e7\u00e3o rodar\u00e1 o Brasil com\u00a0design thinking weekends,<\/em>\u00a0onde a metodologia ser\u00e1 ensinada para jornalistas mulheres em Manaus, Recife e S\u00e3o Paulo.<\/p>\n

Os eventos v\u00eam como uma pr\u00e9via do\u00a0lan\u00e7amento da incubadora da organiza\u00e7\u00e3o no Brasil<\/a>, o New Ventures Lab. A partir do ano que vem, 17 semanas de mentoria v\u00e3o auxiliar um grupo seleto de mulheres a acelerar a cria\u00e7\u00e3o de novas empresas de jornalismo. Recife, Manaus e S\u00e3o Paulo sediar\u00e3o os tr\u00eas p\u00f3los da empreitada.<\/p>\n

\u201cComo a aceleradora das Chicas Poderosas (New Ventures Lab) tem como objetivo acelerar meios de comunica\u00e7\u00e3o independentes liderados por mulheres, do Brasil e do resto da Am\u00e9rica Latina, queremos dar j\u00e1 um avan\u00e7o com este treinamento, para assim [os participantes] terem uma ideia de como vamos desenvolver as 17 semanas de acelera\u00e7\u00e3o\u201d, explicou Santos.<\/p>\n

As inscri\u00e7\u00f5es estar\u00e3o dispon\u00edveis em breve no site da organiza\u00e7\u00e3o. As datas s\u00e3o as seguintes: 14 e 15 de outubro em Manaus; 28 e 29 de outubro em Recife; e 4 e 5 de novembro em S\u00e3o Paulo. Para participar do workshop no Rio, \u00e9 necess\u00e1rio solicitar um convite pelo\u00a0site<\/a>.<\/p>\n

Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A organiza\u00e7\u00e3o internacional Chicas Poderosas quer avan\u00e7ar em sua miss\u00e3o de aproximar mulheres jornalistas da tecnologia nas reda\u00e7\u00f5es atuais com uma\u00a0s\u00e9rie de oficinas de\u00a0design thinking, que come\u00e7a no dia 22 de agosto no Rio de Janeiro.<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1217],"tags":[],"coauthors":[],"class_list":["post-46769","post","type-post","status-publish","format-standard","hentry","category-inovacao-pt-br"],"acf":[],"yoast_head":"\nChicas Poderosas organiza s\u00e9rie de workshops sobre design thinking para encorajar inova\u00e7\u00e3o na m\u00eddia no Brasil - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Chicas Poderosas organiza s\u00e9rie de workshops sobre design thinking para encorajar inova\u00e7\u00e3o na m\u00eddia no Brasil Inova\u00e7\u00e3o. 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