{"id":52094,"date":"2022-04-12T06:27:47","date_gmt":"2022-04-12T11:27:47","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=52094"},"modified":"2022-04-12T15:08:47","modified_gmt":"2022-04-12T20:08:47","slug":"digital-audio-journalism-new-audiences-more-interactivity-and-up-to-date-news","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/digital-audio-journalism-new-audiences-more-interactivity-and-up-to-date-news\/","title":{"rendered":"Jornalismo em \u00e1udio digital: novas audi\u00eancias, mais interatividade e not\u00edcias atualizadas"},"content":{"rendered":"

Em 2022, 39% da popula\u00e7\u00e3o dos Estados Unidos vivem em domic\u00edlios sem nenhum aparelho de r\u00e1dio tradicional. Este \u00edndice era de apenas 4% em 2008. No mesmo per\u00edodo, o n\u00famero de americanos que consome \u00e1udio digital, ou seja, fora do dial AM\/FM, saltou de 21% para 73% da popula\u00e7\u00e3o. Os dados s\u00e3o da mais recente edi\u00e7\u00e3o da pesquisa The Infinite Dial<\/a>, da Edison Research.<\/p>\n

\u201cDe muitas maneiras, o \u00e1udio costumava ser sin\u00f4nimo de r\u00e1dio. E como muitas coisas, as mudan\u00e7as digitais na tecnologia de computa\u00e7\u00e3o realmente mudaram isso e realmente mudaram a forma como as pessoas est\u00e3o consumindo conte\u00fado\u201d, disse Tamar Charney, que mediou o painel \u201cAudio journalism and social audio: Listen up, it\u2019s a new frontier of digital storytelling<\/em>\u201d [Jornalismo de \u00e1udio e \u00e1udio social: ou\u00e7a, \u00e9 uma nova fronteira da narrativa digital] durante o ISOJ 2022. \u201c[Isso \u00e9] uma grande mudan\u00e7a de jogo porque as pessoas est\u00e3o recebendo seu \u00e1udio em muito mais lugares do que o r\u00e1dio.\u201d<\/p>\n

Segundo Charney, uma estrategista editorial que trabalhou para a NPR [National Public Radio, a maior rede de r\u00e1dios p\u00fablicas dos Estados Unidos], a mudan\u00e7a profunda em como as pessoas, sobretudo jovens, consomem a palavra falada e o \u00e1udio tem encorajado organiza\u00e7\u00f5es jornal\u00edsticas a explorarem o formato.<\/p>\n

Maggie Penman, produtora executiva do podcast Post Reports<\/a>, do The Washington Post, disse durante o painel que o jornal tem experimentado com diferentes m\u00eddias e formatos em \u00e1udio, como artigos em \u00e1udio e as recentes plataformas de \u00e1udio social, como o Twitter Spaces e o Clubhouse. Segundo ela, os esfor\u00e7os dos jornalistas da publica\u00e7\u00e3o para chegar aonde os leitores est\u00e3o no ambiente digital t\u00eam dado resultados positivos.<\/p>\n

\u201cUm de nossos rep\u00f3rteres me disse, \u2018adoro vir ao Post Reports porque ou\u00e7o do meu primo adolescente, que sei com certeza nunca leu nenhum dos meus artigos, mas ele ouve o Post Reports, e toda vez que estou no podcast, ele me liga\u2019. Ent\u00e3o eu acho que \u00e9 isso que as organiza\u00e7\u00f5es de not\u00edcias est\u00e3o aprendendo. N\u00e3o \u00e9 porque as pessoas n\u00e3o est\u00e3o lendo jornais impressos ou n\u00e3o est\u00e3o ouvindo r\u00e1dio que elas n\u00e3o estejam curiosas sobre o mundo,\u201d disse Penman.<\/p>\n

\"Tamar

Tamar Charney, Rebeca Ibarra, Sarah Feldberg, e Maggie Penman no ISOJ 2022. Cr\u00e9dito: Patricia Lim\/Knight Center<\/p><\/div>\n

 <\/p>\n

 <\/p>\n

No San Francisco Chronicle, os podcasts t\u00eam servido como ferramenta para alcan\u00e7ar uma nova audi\u00eancia que n\u00e3o se considera leitora do jornal, segundo Sarah Feldberg, editora de novos produtos e \u00e1udio. E o principal podcast produzido pela equipe, o Fifth and Mission<\/a>, aposta em compartilhar de forma franca o processo de apura\u00e7\u00e3o e as decis\u00f5es editoriais por tr\u00e1s das reportagens.<\/p>\n

\u201cComo eles [rep\u00f3rteres] encontram suas fontes, por que fazem as escolhas que fazem, por que est\u00e3o contando as hist\u00f3rias que est\u00e3o. (...) Ent\u00e3o as pessoas entendem que tem um ser humano que est\u00e1 produzindo isso para voc\u00ea, e h\u00e1 motivos para elas estarem fazendo as escolhas que fazem. E se pudermos compartilhar e explicar isso, constru\u00edmos confian\u00e7a e conex\u00e3o,\u201d disse Feldberg.<\/p>\n

Nova fronteira do jornalismo em \u00e1udio<\/h3>\n

Apesar de o podcast ter se tornado comum em muitas reda\u00e7\u00f5es, uma limita\u00e7\u00e3o inerente ao formato impede que seja usado para veicular not\u00edcias de \u00faltima hora. O consumo por demanda reduz a agilidade de atualiza\u00e7\u00e3o do notici\u00e1rio, ainda mais com assuntos em desenvolvimento.<\/p>\n

O podcast rec\u00e9m-lan\u00e7ado The Refresh, da Insider<\/a> usa uma nova tecnologia para superar esta barreira, para oferecer not\u00edcias recentes, como uma r\u00e1dio ao vivo, mas sob demanda. A primeira edi\u00e7\u00e3o do podcast \u00e9 disponibilizada \u00e0s 7h e depois atualizada v\u00e1rias vezes por dia at\u00e9 o fechamento da edi\u00e7\u00e3o final.<\/p>\n

\u201cCom The Refresh, pensamos em n\u00f3s mesmos como a p\u00e1gina inicial do jornal com pequenos m\u00f3dulos diferentes que podem ser retirados e depois recolocados sem realmente afetar a integridade [do \u00e1udio]\u201d, disse a apresentadora e produtora Rebeca Ibarra. \u201cToda vez que voc\u00ea vem at\u00e9 n\u00f3s, voc\u00ea tem as \u00faltimas not\u00edcias e podemos alter\u00e1-las sem precisar o programa todo gra\u00e7as \u00e0 nova tecnologia por meio de uma empresa Spooler<\/a> com a qual estamos trabalhando.\u201d<\/p>\n

\"Nina

Nina Gregory no ISOJ 2022. Cr\u00e9dito: Patricia Lim\/Knight Center<\/p><\/div>\n

Outra fronteira tecnol\u00f3gica para os jornalistas que trabalham com \u00e1udio s\u00e3o os chamados aplicativos de \u00e1udio social, como Clubhouse, Spotify Greenroom, e Discord. Redes sociais tradicionais tamb\u00e9m j\u00e1 lan\u00e7aram servi\u00e7os similares, como o Twitter Spaces e o Facebook Live Audio Rooms.<\/p>\n

Estas plataformas servem para ampliar a visibilidade do conte\u00fado jornal\u00edstico e tamb\u00e9m estabelecer conex\u00f5es com fontes, segundo Penman, do Washington Post. Isso ocorreu quando um rep\u00f3rter de tecnologia estava participando de um Twitter Spaces para discutir as revela\u00e7\u00f5es de que o Facebook sabe que o Instagram \u00e9 t\u00f3xico<\/a> para meninas adolescentes.<\/p>\n

\u201cE um de nossos rep\u00f3rteres de tecnologia notou que o chefe do Instagram estava ouvindo e disse: \u2018ei, n\u00e3o sei se voc\u00ea quer conversar, mas provavelmente temos algumas perguntas para voc\u00ea\u2019. Eles realmente deram a not\u00edcia<\/a> em um Twitter Space porque o chefe do Instagram disse ao vivo: \u2018Na verdade, acho que o Instagram para crian\u00e7as \u00e9 uma boa ideia e ainda devemos faz\u00ea-lo. E este foi um projeto que o Facebook havia engavetado'\u201d, disse Penman.<\/p>\n

O Clubhouse, que existe h\u00e1 dois anos, viu uma oportunidade no engajamento de jornalistas na plataforma. Tanto que contratou a jornalista Nina Gregory, com mais de 15 anos na NPR, como diretora de Not\u00edcias e Parcerias com a M\u00eddia com o desafio de engajar jornalistas e organiza\u00e7\u00f5es jornal\u00edsticas no Clubhouse.<\/p>\n

\u201cPassei muitos anos lendo estudos sobre o que os consumidores de not\u00edcias queriam. Eles queriam que as not\u00edcias se iluminassem e fossem mais profundas. E sinto que fomos capazes de experimentar essas duas coisas\u201d, disse Gregory. \u201c[O p\u00fablico] se torna parte da conversa. Portanto, tamb\u00e9m \u00e9 uma rela\u00e7\u00e3o diferente apenas porque voc\u00ea n\u00e3o est\u00e1 com \u00e1udio linear. Quer seja r\u00e1dio ou podcasting que voc\u00ea est\u00e1 falando, voc\u00ea n\u00e3o est\u00e1 falando. Ent\u00e3o eu acho que assim como voc\u00ea teria uma conversa normal com uma pessoa, eles s\u00e3o mais como uma pessoa humana normal. E as pessoas respondem.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Jornais como o Washington Post e o San Francisco Chronicle adotaram o podcast como uma forma de engajar seus leitores e alcan\u00e7ar novos p\u00fablicos, enquanto plataformas sociais de \u00e1udio como o Clubhouse apresentam oportunidades inexploradas para o jornalismo, conforme discutido em um painel ISOJ 2022 sobre jornalismo de \u00e1udio e \u00e1udio social.<\/p>\n","protected":false},"author":5,"featured_media":52088,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1346],"tags":[1465,1508],"coauthors":[],"class_list":["post-52094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isoj-pt-br","tag-isoj-pt-br","tag-podcast-pt-br"],"acf":[],"yoast_head":"\nJornalismo em \u00e1udio digital: novas audi\u00eancias, mais interatividade e not\u00edcias atualizadas - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Jornalismo em \u00e1udio digital: novas audi\u00eancias, mais interatividade e not\u00edcias atualizadas ISOJ. 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He began his career on the local desk at Jornal do Brasil, in 2003. He was a reporter, assignment editor and managing editor at R\u00e1dio CBN. He has a Master\u2019s degree in media and communication from the London School of Economics (LSE), with a scholarship from the Journalists of Vision program. He is a professor of journalism at PUC-Rio. He won the Imprensa Embratel award in 2007, the Alexandre Adler award in 2008, and is a two-time winner of the Tim Lopes Award for Investigative Journalism, in 2009 and 2014. J\u00falio Lubianco estudi\u00f3 periodismo en la Universidad Federal Fluminense (UFF). Comenz\u00f3 la carrera en 2003, en el diario Jornal do Brasil. Fue reportero, editor y editor ejecutivo en R\u00e1dio CBN. Hizo su maestr\u00eda en medios de comunicaci\u00f3n en London School of Economics (LSE), becado por el programa Jornalistas de Vis\u00e3o. Es profesor del curso de periodismo de PUC-Rio y es presentador del podcast de BRIO, que trata sobre periodismo, carrera, mercado y tecnolog\u00eda. Gan\u00f3 los premios Imprensa Embratel (2007), Alexandre Adler (2008), y en dos oportunidades el Tim Lopes de Periodismo Investigativo (2009 y 2014). J\u00falio Lubianco estudou jornalismo na Universidade Federal Fluminense (UFF). Come\u00e7ou a carreira em 2003, no caderno Cidade do Jornal do Brasil. Foi rep\u00f3rter, chefe de reportagem e gerente de jornalismo na R\u00e1dio CBN. Fez mestrado em m\u00eddia e comunica\u00e7\u00e3o na London School of Economics (LSE), com bolsa do programa Jornalistas de Vis\u00e3o. \u00c9 professor do curso de jornalismo da PUC-Rio e apresenta o podcast do BRIO, que discute jornalismo, carreira, mercado e tecnologia. 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