{"id":56752,"date":"2011-03-11T17:00:18","date_gmt":"2011-03-11T22:00:18","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=56752"},"modified":"2022-06-03T17:00:48","modified_gmt":"2022-06-03T22:00:48","slug":"estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/","title":{"rendered":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado"},"content":{"rendered":"

Os\u00a0meios digitais<\/a>\u00a0t\u00eam se multiplicado em todo o mundo na \u00faltima d\u00e9cada, a Am\u00e9rica Latina n\u00e3o \u00e9 exce\u00e7\u00e3o. A \u00fanica coisa lament\u00e1vel \u00e9 que, apesar de serem muitas vezes projetos criativos e inovadores, tamb\u00e9m parecem seguir\u00a0a tend\u00eancia internacional de baixo rendimento e com modelos de neg\u00f3cio pouco vi\u00e1veis<\/a>, de acordo com um estudo realizado pela\u00a0Funda\u00e7\u00e3o Novo Jornalismo Iberoamericano<\/a>\u00a0(FNPI), do Pr\u00eamio Nobel colombiano\u00a0Gabriel Garc\u00eda M\u00e1rquez<\/a>.<\/p>\n

A \"Pesquisa sobre as tend\u00eancias em empreendimentos de jornalismo digital na Am\u00e9rica Latina\" mostra que\u00a020% das iniciativas digitais nos jornais n\u00e3o geram receitas<\/a>, disse\u00a0Carlos Serrano<\/a>, diretor de m\u00eddias interativas da FNPI, na apresenta\u00e7\u00e3o do relat\u00f3rio, durante o\u00a0XII Congresso de Jornalismo Digital<\/a>\u00a0em Huesca, Espanha.<\/p>\n

Este \u00e9 o mesmo problema que ve\u00edculos de renome como The New York Times e do The Dallas Morning News est\u00e3o tentando resolver\u00a0com a implementa\u00e7\u00e3o de um sistema de cobran\u00e7a pelo conte\u00fado<\/a>.<\/p>\n

A pesquisa, desenvolvida pelo\u00a0Banco de Desenvolvimento na Am\u00e9rica Latina<\/a>\u00a0(CAF) e pela FNPI, consultou 54 ve\u00edculos de comunica\u00e7\u00e3o e descobriu que\u00a0mais da metade deles (57%) n\u00e3o desenvolveu um estudo de viabilidade financeira antes de embarcar na aventura digital<\/a>, informou a ag\u00eancia de not\u00edcias EFE.<\/p>\n

Outros problemas s\u00e3o a\u00a0falta de uso das plataformas m\u00f3veis<\/a>\u00a0e das redes sociais para atrair visitantes e dif\u00edculdades para vender publicidade.<\/p>\n

Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Os\u00a0meios digitais\u00a0t\u00eam se multiplicado em todo o mundo na \u00faltima d\u00e9cada, a Am\u00e9rica Latina n\u00e3o \u00e9 exce\u00e7\u00e3o. A \u00fanica coisa lament\u00e1vel \u00e9 que, apesar de serem muitas vezes projetos criativos e inovadores, tamb\u00e9m parecem seguir\u00a0a tend\u00eancia internacional de baixo rendimento e com modelos de neg\u00f3cio pouco vi\u00e1veis, de acordo com um estudo realizado pela\u00a0Funda\u00e7\u00e3o Novo Jornalismo Iberoamericano\u00a0(FNPI), do Pr\u00eamio Nobel colombiano\u00a0Gabriel Garc\u00eda M\u00e1rquez.<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1224],"tags":[1593],"coauthors":[],"class_list":["post-56752","post","type-post","status-publish","format-standard","hentry","category-pesquisa-academica-pt-br","tag-jornalismo-online-pt-br"],"acf":[],"yoast_head":"\nEstudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado Pesquisa Acad\u00eamica. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado\" \/>\n<meta property=\"og:description\" content=\"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado Pesquisa Acad\u00eamica. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/\" \/>\n<meta property=\"og:site_name\" content=\"LatAm Journalism Review by the Knight Center\" \/>\n<meta property=\"article:published_time\" content=\"2011-03-11T22:00:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-03T22:00:48+00:00\" \/>\n<meta name=\"author\" content=\"Monica Medel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:site\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monica Medel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/\"},\"author\":{\"name\":\"Monica Medel\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/person\\\/1746872e9af4abc45355e4a7a4ddcea5\"},\"headline\":\"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado\",\"datePublished\":\"2011-03-11T22:00:18+00:00\",\"dateModified\":\"2022-06-03T22:00:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/\"},\"wordCount\":287,\"publisher\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\"},\"keywords\":[\"Jornalismo Online\"],\"articleSection\":[\"Pesquisa Acad\u00eamica\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/\",\"name\":\"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado - LatAm Journalism Review by the Knight Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#website\"},\"datePublished\":\"2011-03-11T22:00:18+00:00\",\"dateModified\":\"2022-06-03T22:00:48+00:00\",\"description\":\"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado Pesquisa Acad\u00eamica. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\",\"name\":\"LatAm Journalism Review\",\"description\":\"Digital magazine on journalism in Latin America\",\"publisher\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\",\"name\":\"LatAm Journalism Review\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/knight-latAm-review-logo.svg\",\"contentUrl\":\"https:\\\/\\\/latamjournalismreview.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/knight-latAm-review-logo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"LatAm Journalism Review\"},\"image\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/LatAmJournalism\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/person\\\/1746872e9af4abc45355e4a7a4ddcea5\",\"name\":\"Monica Medel\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/author\\\/monica-medel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado - LatAm Journalism Review by the Knight Center","description":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado Pesquisa Acad\u00eamica. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/","og_locale":"pt_BR","og_type":"article","og_title":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado","og_description":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado Pesquisa Acad\u00eamica. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","og_url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/","og_site_name":"LatAm Journalism Review by the Knight Center","article_published_time":"2011-03-11T22:00:18+00:00","article_modified_time":"2022-06-03T22:00:48+00:00","author":"Monica Medel","twitter_card":"summary_large_image","twitter_creator":"@LatAmJournalism","twitter_site":"@LatAmJournalism","twitter_misc":{"Written by":"Monica Medel","Est. reading time":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/#article","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/"},"author":{"name":"Monica Medel","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/person\/1746872e9af4abc45355e4a7a4ddcea5"},"headline":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado","datePublished":"2011-03-11T22:00:18+00:00","dateModified":"2022-06-03T22:00:48+00:00","mainEntityOfPage":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/"},"wordCount":287,"publisher":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization"},"keywords":["Jornalismo Online"],"articleSection":["Pesquisa Acad\u00eamica"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/","url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/","name":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado - LatAm Journalism Review by the Knight Center","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#website"},"datePublished":"2011-03-11T22:00:18+00:00","dateModified":"2022-06-03T22:00:48+00:00","description":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado Pesquisa Acad\u00eamica. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","breadcrumb":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/estudo-revela-que-novos-meios-de-comunicacao-na-america-latina-nao-geram-lucro-esperado\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/latamjournalismreview.org\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Estudo revela que novos meios de comunica\u00e7\u00e3o na Am\u00e9rica Latina n\u00e3o geram lucro esperado"}]},{"@type":"WebSite","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#website","url":"https:\/\/latamjournalismreview.org\/pt-br\/","name":"LatAm Journalism Review","description":"Digital magazine on journalism in Latin America","publisher":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/latamjournalismreview.org\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization","name":"LatAm Journalism Review","url":"https:\/\/latamjournalismreview.org\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","contentUrl":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","width":"1024","height":"1024","caption":"LatAm Journalism Review"},"image":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/LatAmJournalism"]},{"@type":"Person","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/person\/1746872e9af4abc45355e4a7a4ddcea5","name":"Monica Medel","url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/author\/monica-medel\/"}]}},"_links":{"self":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/56752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/comments?post=56752"}],"version-history":[{"count":2,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/56752\/revisions"}],"predecessor-version":[{"id":56755,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/56752\/revisions\/56755"}],"wp:attachment":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/media?parent=56752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/categories?post=56752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/tags?post=56752"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/coauthors?post=56752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}