{"id":58283,"date":"2022-06-15T12:51:23","date_gmt":"2022-06-15T17:51:23","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=58283"},"modified":"2022-06-16T12:11:17","modified_gmt":"2022-06-16T17:11:17","slug":"reuters-digital-news-report-2022","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/reuters-digital-news-report-2022\/","title":{"rendered":"Aumenta propor\u00e7\u00e3o de latino-americanos que evitam o notici\u00e1rio, diz pesquisa do Instituto Reuters"},"content":{"rendered":"

O aumento do n\u00famero de pessoas que evitam conte\u00fados jornal\u00edsticos \u00e9 uma tend\u00eancia global e ainda mais acentuada em pa\u00edses da Am\u00e9rica Latina.<\/p>\n

\u00c9 o que mostra o Digital News Report do Instituto Reuters 2022<\/a>, publicado nesta quarta-feira, 15 de junho.<\/p>\n

O Brasil \u00e9 onde a situa\u00e7\u00e3o \u00e9 pior. 54% dos brasileiros evitam as not\u00edcias, bem acima da m\u00e9dia mundial de 38%. H\u00e1 cinco anos, 27% dos brasileiros preferiam n\u00e3o consumir o notici\u00e1rio, um pouco abaixo da m\u00e9dia mundial de 29%.<\/p>\n

\"Evitar

Evitar not\u00edcias ao longo do tempo... 38% em todos os pa\u00edses dizem que \"muitas vezes ou \u00e0s vezes\" evitam as not\u00edcias (eram 29% em 2019). Pa\u00edses da Am\u00e9rica Latina (sem dados para 2017 ou 2019 para o Peru e a Col\u00f4mbia). Fonte: Instituto Reuters<\/p><\/div>\n

 <\/p>\n

Na Argentina, a situa\u00e7\u00e3o tamb\u00e9m piorou: 46% dizem hoje evitar conte\u00fados jornal\u00edsticos contra 31% em 2017. Os outros pa\u00edses da regi\u00e3o pesquisados foram Chile (38%), Col\u00f4mbia (38%), M\u00e9xico (37%) e Peru (37%).<\/p>\n

Os motivos para a avers\u00e3o ao notici\u00e1rio s\u00e3o diversos: 43% reclamam da repetitividade, especialmente na cobertura de pol\u00edtica e da pandemia de COVID-19. 29% se dizem desgastados pelas not\u00edcias, enquanto outros 29% n\u00e3o confiam no notici\u00e1rio.<\/p>\n

\u201cOs dados indicam uma frustra\u00e7\u00e3o com a pol\u00edtica e uma esp\u00e9cie de polariza\u00e7\u00e3o em v\u00e1rios pa\u00edses, sobretudo em Argentina, Brasil e M\u00e9xico. Isso geralmente est\u00e1 ligado a uma quest\u00e3o de baixa confian\u00e7a. As pessoas n\u00e3o concordam com algo em uma not\u00edcia porque est\u00e3o muito enviesadas para um lado ou para o outro\u201d, disse \u00e0 Latam Journalism Review (LJR)<\/strong> o autor do Digital News Report, Nic Newman.<\/p>\n

\"Nic

Nic Newman, Instituto Reuters: \u2018Os dados indicam uma frustra\u00e7\u00e3o com a pol\u00edtica e uma esp\u00e9cie de polariza\u00e7\u00e3o em v\u00e1rios pa\u00edses, sobretudo em Argentina, Brasil e M\u00e9xico\u2019. Cr\u00e9dito: cortesia<\/p><\/div>\n

Cerca de um ter\u00e7o (36%) diz que as not\u00edcias pioram o seu humor. Dificuldade de entendimento \u00e9 citada por 8% dos entrevistados para se afastar das not\u00edcias. Isso \u00e9 ainda mais verdade entre o p\u00fablico com menos de 35 anos. \u201cAs pessoas est\u00e3o procurando uma esp\u00e9cie de escapismo e, no digital, h\u00e1 sempre algo mais divertido para fazer\u201d, afirmou Newman.<\/p>\n

O relat\u00f3rio mostra tamb\u00e9m uma redu\u00e7\u00e3o global no \u00edndice de confian\u00e7a nas not\u00edcias, depois de uma pequena melhora no ano anterior. Na m\u00e9dia global, 42% dos entrevistados confiam no notici\u00e1rio.<\/p>\n

Na Am\u00e9rica Latina, o Brasil \u00e9 o \u00fanico pa\u00eds com um resultado acima da m\u00e9dia: 48%. J\u00e1 os argentinos t\u00eam o menor confian\u00e7a na m\u00eddia: 35%. Os demais pa\u00edses pesquisados tamb\u00e9m ficaram abaixo da m\u00e9dia global no quesito confian\u00e7a: Peru (41%), Chile (38%), Col\u00f4mbia (37%) e M\u00e9xico (37%).<\/p>\n

De acordo com Newman, \u00e9 necess\u00e1rio filtrar melhor o conte\u00fado que chega at\u00e9 o p\u00fablico, pois muitos se sentem \u201cbombardeados\u201d por not\u00edcias \u00e0s quais n\u00e3o desejavam ter acesso. \u201cSempre houve aquela promessa de que, com o digital, ser\u00edamos capazes de personalizar as not\u00edcias e trazer assuntos relevantes, mas isso acabou n\u00e3o acontecendo. A personaliza\u00e7\u00e3o ainda n\u00e3o funciona de uma maneira eficaz. Esse \u00e9 um dos desafios que precisamos superar nos pr\u00f3ximos 10 ou 15 anos\u201d, disse.<\/p>\n

Marcas x Jornalistas<\/h3>\n

O Digital News Report do Instituto Reuters traz ainda dados sobre o quanto o p\u00fablico presta aten\u00e7\u00e3o nas marcas das organiza\u00e7\u00f5es de not\u00edcias ou nos jornalistas individualmente.<\/p>\n

\"Os

Os respondentes ainda prestam mais aten\u00e7\u00e3o nas marcas de not\u00edcias na maioria dos pa\u00edses. Os jornalistas individuais s\u00e3o menos importantes no Chile e na Argentina, em compara\u00e7\u00e3o com a Col\u00f4mbia e o Brasil. Fonte: Instituto Reuters<\/p><\/div>\n

 <\/p>\n

Mundialmente, os respondentes disseram que prestam mais aten\u00e7\u00e3o nas marcas de not\u00edcias (47%) do que em jornalistas espec\u00edficos (22%). Na Am\u00e9rica Latina, isso tamb\u00e9m ocorre em Argentina, Chile, Peru e M\u00e9xico.<\/p>\n

J\u00e1 na Col\u00f4mbia e no Brasil, o p\u00fablico disse prestar mais aten\u00e7\u00e3o em jornalistas espec\u00edficos do que em organiza\u00e7\u00f5es jornal\u00edsticas. Segundo Newman, esse movimento reflete a possibilidade adicional que surgiu para jornalistas desenvolverem seus pr\u00f3prios relacionamentos com a audi\u00eancia e os seus pr\u00f3prios neg\u00f3cios.<\/p>\n

\u201cEsse \u00e9 um desafio espec\u00edfico [para as marcas], especialmente se voc\u00ea est\u00e1 tentando obter conex\u00f5es fortes e fazer com que as pessoas aceitem modelos de assinatura. Isso ser\u00e1 mais dif\u00edcil em um mercado no qual essas conex\u00f5es de marca s\u00e3o mais fracas\u201d, disse.<\/p>\n

O Digital News Report do Instituto Reuters traz ainda dados sobre desinforma\u00e7\u00e3o, polariza\u00e7\u00e3o, privacidade, mudan\u00e7as clim\u00e1ticas, receitas de assinaturas digitais e atua\u00e7\u00e3o de jornalistas nas redes sociais. Ele pode ser lido aqui<\/a> na \u00edntegra (em ingl\u00eas).<\/p>\n

Uma vers\u00e3o em espanhol do relat\u00f3rio ser\u00e1 publicada em 28 de junho, gra\u00e7as \u00e0 Funda\u00e7\u00e3o Gabo. Nesse mesmo dia, ser\u00e1 realizado um evento especial de apresenta\u00e7\u00e3o para a Am\u00e9rica Latina, com a participa\u00e7\u00e3o de Rasmus Nielsen, diretor do Instituto Reuters; Eduardo Su\u00e1rez, editor-chefe do Instituto Reuters; Luz Mely Reyes, editora e fundadora do Efeito Cocuyo, da Venezuela; e Patr\u00edcia Campos Mello, colunista da Folha de S.Paulo, do Brasil. As inscri\u00e7\u00f5es para este evento j\u00e1 est\u00e3o abertas<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Brasil \u00e9 onde uma crescente avers\u00e3o \u00e0s not\u00edcias \u00e9 pior: 54% dos brasileiros evitam as not\u00edcias, bem acima da m\u00e9dia mundial de 38%. Na Argentina, 46% dizem hoje evitar conte\u00fados jornal\u00edsticos. Os outros pa\u00edses da regi\u00e3o pesquisados foram Chile (38%), Col\u00f4mbia (38%), M\u00e9xico (37%) e Peru (37%).<\/p>\n","protected":false},"author":5,"featured_media":58245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1224],"tags":[1425,1558,1597],"coauthors":[],"class_list":["post-58283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pesquisa-academica-pt-br","tag-argentina-pt-br","tag-engajamento-da-audiencia-pt-br","tag-peru-pt-br"],"acf":[],"yoast_head":"\nAumenta propor\u00e7\u00e3o de latino-americanos que evitam o notici\u00e1rio, diz pesquisa do Instituto Reuters - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Aumenta propor\u00e7\u00e3o de latino-americanos que evitam o notici\u00e1rio, diz pesquisa do Instituto Reuters Pesquisa Acad\u00eamica. 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He began his career on the local desk at Jornal do Brasil, in 2003. He was a reporter, assignment editor and managing editor at R\u00e1dio CBN. He has a Master\u2019s degree in media and communication from the London School of Economics (LSE), with a scholarship from the Journalists of Vision program. He is a professor of journalism at PUC-Rio. He won the Imprensa Embratel award in 2007, the Alexandre Adler award in 2008, and is a two-time winner of the Tim Lopes Award for Investigative Journalism, in 2009 and 2014. J\u00falio Lubianco estudi\u00f3 periodismo en la Universidad Federal Fluminense (UFF). Comenz\u00f3 la carrera en 2003, en el diario Jornal do Brasil. Fue reportero, editor y editor ejecutivo en R\u00e1dio CBN. Hizo su maestr\u00eda en medios de comunicaci\u00f3n en London School of Economics (LSE), becado por el programa Jornalistas de Vis\u00e3o. Es profesor del curso de periodismo de PUC-Rio y es presentador del podcast de BRIO, que trata sobre periodismo, carrera, mercado y tecnolog\u00eda. Gan\u00f3 los premios Imprensa Embratel (2007), Alexandre Adler (2008), y en dos oportunidades el Tim Lopes de Periodismo Investigativo (2009 y 2014). J\u00falio Lubianco estudou jornalismo na Universidade Federal Fluminense (UFF). Come\u00e7ou a carreira em 2003, no caderno Cidade do Jornal do Brasil. Foi rep\u00f3rter, chefe de reportagem e gerente de jornalismo na R\u00e1dio CBN. Fez mestrado em m\u00eddia e comunica\u00e7\u00e3o na London School of Economics (LSE), com bolsa do programa Jornalistas de Vis\u00e3o. \u00c9 professor do curso de jornalismo da PUC-Rio e apresenta o podcast do BRIO, que discute jornalismo, carreira, mercado e tecnologia. 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He began his career on the local desk at Jornal do Brasil, in 2003. He was a reporter, assignment editor and managing editor at R\u00e1dio CBN. He has a Master\u2019s degree in media and communication from the London School of Economics (LSE), with a scholarship from the Journalists of Vision program. He is a professor of journalism at PUC-Rio. He won the Imprensa Embratel award in 2007, the Alexandre Adler award in 2008, and is a two-time winner of the Tim Lopes Award for Investigative Journalism, in 2009 and 2014. J\u00falio Lubianco estudi\u00f3 periodismo en la Universidad Federal Fluminense (UFF). Comenz\u00f3 la carrera en 2003, en el diario Jornal do Brasil. Fue reportero, editor y editor ejecutivo en R\u00e1dio CBN. Hizo su maestr\u00eda en medios de comunicaci\u00f3n en London School of Economics (LSE), becado por el programa Jornalistas de Vis\u00e3o. Es profesor del curso de periodismo de PUC-Rio y es presentador del podcast de BRIO, que trata sobre periodismo, carrera, mercado y tecnolog\u00eda. Gan\u00f3 los premios Imprensa Embratel (2007), Alexandre Adler (2008), y en dos oportunidades el Tim Lopes de Periodismo Investigativo (2009 y 2014). J\u00falio Lubianco estudou jornalismo na Universidade Federal Fluminense (UFF). Come\u00e7ou a carreira em 2003, no caderno Cidade do Jornal do Brasil. Foi rep\u00f3rter, chefe de reportagem e gerente de jornalismo na R\u00e1dio CBN. Fez mestrado em m\u00eddia e comunica\u00e7\u00e3o na London School of Economics (LSE), com bolsa do programa Jornalistas de Vis\u00e3o. \u00c9 professor do curso de jornalismo da PUC-Rio e apresenta o podcast do BRIO, que discute jornalismo, carreira, mercado e tecnologia. Venceu os pr\u00eamios Imprensa Embratel, em 2007, o Alexandre Adler, em 2008, e duas vezes o Tim Lopes de Jornalismo Investigativo, em 2009 e 2014.","sameAs":["https:\/\/www.linkedin.com\/in\/julio-lubianco\/","https:\/\/x.com\/jlubianco"],"url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/author\/julio-lubianco\/"}]}},"_links":{"self":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/58283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/comments?post=58283"}],"version-history":[{"count":6,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/58283\/revisions"}],"predecessor-version":[{"id":58437,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/58283\/revisions\/58437"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/media\/58245"}],"wp:attachment":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/media?parent=58283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/categories?post=58283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/tags?post=58283"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/coauthors?post=58283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}