{"id":59303,"date":"2011-06-07T19:19:43","date_gmt":"2011-06-08T00:19:43","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=59303"},"modified":"2022-06-26T19:21:07","modified_gmt":"2022-06-27T00:21:07","slug":"redes-sociais-invadem-redacoes-brasileiras-diz-pesquisa","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/redes-sociais-invadem-redacoes-brasileiras-diz-pesquisa\/","title":{"rendered":"Redes sociais invadem reda\u00e7\u00f5es brasileiras, diz pesquisa"},"content":{"rendered":"

Da busca de informa\u00e7\u00e3o ao contato com as fontes, o impacto das redes sociais na rotina dos jornalistas brasileiros \u00e9 cada vez maior. \u00c9 o que concluiu a\u00a0pesquisa da Oriella PR Network 2011<\/a>, divulgada no Brasil na \u00faltima quinta-feira, 2 de junho, pela Vianews Comunica\u00e7\u00e3o Integrada.<\/p>\n

O documento aponta que quase 80% dos profissionais do pa\u00eds recorrem \u00e0s redes sociais para entrar em contato com fontes e que 83,3% afirmam usar assuntos nascidos nesses servi\u00e7os para pautarem seus ve\u00edculos, seguindo o\u00a0resultado do levantamento internacional<\/a>.<\/p>\n

De acordo com a pesquisadora\u00a0Ana Brambilla<\/a>, organizadora do e-book\u00a0\u201cPara entender as m\u00eddias sociais\u201d<\/a>, o resultado evidencia uma mudan\u00e7a de comportamento entre os profissionais. \u201cOs jornalistas j\u00e1 admitem que buscam informa\u00e7\u00f5es prim\u00e1rias nas m\u00eddias sociais, demonstrando que o preconceito contra a qualidade e a veracidade dos dados circulantes nesses ambientes est\u00e1 diminuindo\u201d, afirma, em entrevista ao\u00a0Centro Knight.<\/b><\/p>\n

De fato, quando est\u00e3o em busca de informa\u00e7\u00f5es, os profissionais usam mais redes sociais que assessorias de imprensa. Segundo a pesquisa,\u00a0o twitter \u00e9 o meio preferido como fonte<\/a>\u00a0para 66,67% dos entrevistados brasileiros, seguido pelo Facebook com 58,33% e pelos blogs, com 57,14%. As assessorias de imprensa aparecem atr\u00e1s com 50%.<\/p>\n

J\u00e1 para a checagem das mat\u00e9rias, as assessorias de imprensa continuam a ocupar a dianteira, sendo usadas por 61% dos participantes. Para Brambilla, no entanto, a media\u00e7\u00e3o entre fontes oficiais e p\u00fablico deixou de depender de jornalistas. \u201cQuando temos \u00f3rg\u00e3os p\u00fablicos, pessoas p\u00fablicas manifestando-se em perfis oficiais e o usu\u00e1rio tem acesso direto a essas manifesta\u00e7\u00f5es, o papel do ve\u00edculo de imprensa deve ser revisto, j\u00e1 que levar a informa\u00e7\u00e3o at\u00e9 as pessoas se tornou algo superado por elas mesmas\u201d, avalia.<\/p>\n

Outro resultado importante endossa o otimismo em rela\u00e7\u00e3o aos ve\u00edculos eletr\u00f4nicos. Em 2010, 41,7% das respostas diziam que os formatos tradicionais impresso e broadcast geravam maior audi\u00eancia. Este ano, o \u00edndice caiu para 34,52% empatando com o formato online, agora tamb\u00e9m com 34,52%.<\/p>\n

Foram ouvidos 84 jornalistas brasileiros em 2011. A pesquisa est\u00e1\u00a0dispon\u00edvel para download<\/a>\u00a0em PDF.<\/p>\n

Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Da busca de informa\u00e7\u00e3o ao contato com as fontes, o impacto das redes sociais na rotina dos jornalistas brasileiros \u00e9 cada vez maior. \u00c9 o que concluiu a\u00a0pesquisa da Oriella PR Network 2011, divulgada no Brasil na \u00faltima quinta-feira, 2 de junho, pela Vianews Comunica\u00e7\u00e3o Integrada.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1210],"tags":[1593,1610],"coauthors":[],"class_list":["post-59303","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-pt-br","tag-jornalismo-online-pt-br","tag-midias-sociais-pt-br"],"acf":[],"yoast_head":"\nRedes sociais invadem reda\u00e7\u00f5es brasileiras, diz pesquisa - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Redes sociais invadem reda\u00e7\u00f5es brasileiras, diz pesquisa Modelo de neg\u00f3cio. 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