{"id":6132,"date":"2019-06-12T10:00:34","date_gmt":"2019-06-12T15:00:34","guid":{"rendered":"https:\/\/live-lajr.pantheonsite.io\/articles\/centro-knight-publica-relatorio-do-membership-puzzle-project-em-espanhol-e-portugues-sobre-movimentos-movidos-por-apoiadores\/"},"modified":"2020-06-22T14:56:32","modified_gmt":"2020-06-22T19:56:32","slug":"centro-knight-publica-relatorio-do-membership-puzzle-project-em-espanhol-e-portugues-sobre-movimentos-movidos-por-apoiadores","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/centro-knight-publica-relatorio-do-membership-puzzle-project-em-espanhol-e-portugues-sobre-movimentos-movidos-por-apoiadores\/","title":{"rendered":"Centro Knight publica relat\u00f3rio do Membership Puzzle Project, em espanhol e portugu\u00eas, sobre movimentos movidos por apoiadores"},"content":{"rendered":"

Um relat\u00f3rio singular que oferece li\u00e7\u00f5es de movimentos impulsionados por membros para que meios jornal\u00edsticos possam melhorar seus pr\u00f3prios modelos de neg\u00f3cio est\u00e1 agora dispon\u00edvel para mais jornalistas, empres\u00e1rios de m\u00eddia e pesquisadores ap\u00f3s sua publica\u00e7\u00e3o em espanhol e portugu\u00eas.<\/p>\n

\"Membership

Relat\u00f3rio \u201cClubes de membros no setor de not\u00edcias e al\u00e9m: o que a m\u00eddia pode aprender de outros movimentos movidos por apoiadores\u201d.<\/p><\/div>\n

\u201cClubes de membros no setor de not\u00edcias e al\u00e9m: o que a m\u00eddia pode aprender de outros movimentos movidos por apoiadores\u201d pode ser baixado gratuitamente em espanhol <\/a>e portugu\u00eas<\/a>, gra\u00e7as ao trabalho do Centro Knight para o Jornalismo nas Am\u00e9ricas e o Membership Puzzle Project<\/a>.<\/p>\n

<\/p>\n

Um relat\u00f3rio singular que oferece li\u00e7\u00f5es de movimentos impulsionados por membros para que meios jornal\u00edsticos possam melhorar seus pr\u00f3prios modelos de neg\u00f3cio est\u00e1 agora dispon\u00edvel para mais jornalistas, empres\u00e1rios de m\u00eddia e pesquisadores ap\u00f3s sua publica\u00e7\u00e3o em espanhol e portugu\u00eas.<\/p>\n

\u201cClubes de membros no setor de not\u00edcias e al\u00e9m: o que a m\u00eddia pode aprender de outros movimentos movidos por apoiadores\u201d pode ser baixado gratuitamente em espanhol <\/a>e portugu\u00eas<\/a>, gra\u00e7as ao trabalho do Centro Knight para o Jornalismo nas Am\u00e9ricas e o Membership Puzzle Project<\/a>.<\/p>\n

O relat\u00f3rio, publicado anteriormente em ingl\u00eas<\/a>, est\u00e1 dispon\u00edvel na Biblioteca Digital do Centro Knight. Seus coautores s\u00e3o a diretora de pesquisa do Membership Puzzle Project, Emily Goligoski, e o especialista em colabora\u00e7\u00f5es Matt Thompson.<\/p>\n

Goligoski, Thompson e uma equipe de pesquisadores independentes olharam para organiza\u00e7\u00f5es que contam com clubes de membros e associados para encontrar ideias e pr\u00e1ticas que poderiam ser adotadas por meios jornal\u00edsticos. No relat\u00f3rio, eles tiram li\u00e7\u00f5es de igrejas, um centro de medita\u00e7\u00e3o, o festival Burning Man e muito mais.<\/p>\n

Os autores claramente diferenciam \u201cassocia\u00e7\u00e3o\u201d de \u201cassinatura\u201d, com o primeiro envolvendo participa\u00e7\u00e3o, juntar-se a uma causa, ou a cria\u00e7\u00e3o de um \u201ccontrato social\u201d ou \u201cproposta de valor\u201d.<\/p>\n

O relat\u00f3rio foi escrito em um momento em que tanto organiza\u00e7\u00f5es de not\u00edcias de longa data como startups enfrentam grandes desafios em termos de sustentabilidade e sobreviv\u00eancia financeira. Para responder como o modelo de associa\u00e7\u00e3o pode ajudar, o relat\u00f3rio analisa tr\u00eas grandes quest\u00f5es, que nomeiam as tr\u00eas se\u00e7\u00f5es em que est\u00e1 dividido: 1) Por que os membros se associam? 2) O que os membros fazem? e 3) Como crescem os bem-sucedidos movimentos impulsionados por membros?<\/p>\n

As cinco principais li\u00e7\u00f5es envolvem focar nos valores dos membros, conect\u00e1-los a um objetivo maior, oferecer uma solu\u00e7\u00e3o para os problemas atuais, dar v\u00e1rias op\u00e7\u00f5es de suporte e crescer em um ritmo estrat\u00e9gico.<\/p>\n

Goligoski apresentou pela primeira vez o relat\u00f3rio no Simp\u00f3sio Internacional de Jornalismo Online (ISOJ), organizado pelo Centro Knight para o Jornalismo nas Am\u00e9ricas, em 12 de abril. Fa\u00e7a o download do relat\u00f3rio gratuitamente da Biblioteca Digital do Centro Knight<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

O relat\u00f3rio foi escrito em um momento em que tanto organiza\u00e7\u00f5es de not\u00edcias de longa data como startups enfrentam grandes desafios em termos de sustentabilidade e sobreviv\u00eancia financeira. <\/p>\n","protected":false},"author":22,"featured_media":6120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1210],"tags":[1612],"coauthors":[],"class_list":["post-6132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modelo-de-negocio-pt-br","tag-sustentabilidade-pt-br"],"acf":[],"yoast_head":"\nCentro Knight publica relat\u00f3rio do Membership Puzzle Project, em espanhol e portugu\u00eas, sobre movimentos movidos por apoiadores - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Centro Knight publica relat\u00f3rio do Membership Puzzle Project, em espanhol e portugu\u00eas, sobre movimentos movidos por apoiadores . 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