{"id":62882,"date":"2010-10-28T20:35:51","date_gmt":"2010-10-29T01:35:51","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=62882"},"modified":"2022-07-31T20:37:03","modified_gmt":"2022-08-01T01:37:03","slug":"o-duelo-da-midia-nas-eleicoes-brasileiras","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/o-duelo-da-midia-nas-eleicoes-brasileiras\/","title":{"rendered":"O duelo da m\u00eddia nas elei\u00e7\u00f5es brasileiras"},"content":{"rendered":"<p><em>Por Maira Magro<\/em><\/p>\n<p>Num ambiente de\u00a0<a href=\"http:\/\/www.bbc.co.uk\/portuguese\/noticias\/2010\/10\/101020_ibope_dilmaeserra_mdb.shtml\">disputa acirrada<\/a>\u00a0no segundo turno das elei\u00e7\u00f5es presidenciais no Brasil, alguns meios de comunica\u00e7\u00e3o entraram na briga e tomaram partido, de forma \u00e0s vezes \u00f3bvia e outras nem tanto, nas vota\u00e7\u00f5es de 31 de outubro.<\/p>\n<p>As manifesta\u00e7\u00f5es mais recentes vieram do exterior: o jornal brit\u00e2nico\u00a0<a href=\"http:\/\/www1.folha.uol.com.br\/bbc\/820920-em-editorial-financial-times-diz-que-serra-e-melhor-escolha-para-presidente.shtml\">Financial Times publicou um editorial<\/a>\u00a0nesta ter\u00e7a-feira, 26, defendendo a elei\u00e7\u00e3o de Jos\u00e9 Serra (PSDB). Uma semana antes, a revista\u00a0<a href=\"http:\/\/www.economist.com\/node\/17309001\">The Economist havia afirmado que \u201cSerra seria um melhor presidente que Dilma Rousseff (PT)\u201d<\/a>.<\/p>\n<p>No Brasil, a\u00a0<a href=\"http:\/\/www.estadao.com.br\/noticias\/geral,editorial-o-mal-a-evitar,615255,0.htm\">candidatura tucana foi defendida em editorial do Estado de S. Paulo<\/a>, enquanto a revista\u00a0<a href=\"http:\/\/www.cartacapital.com.br\/app\/materia.jsp?a=2&amp;a2=8&amp;i=7214\">Carta Capital declarou expressamente apoio a Dilma<\/a>.<\/p>\n<p>Outra\u00a0<a href=\"http:\/\/noticias.terra.com.br\/eleicoes\/2010\/noticias\/0,,OI4738265-EI15315,00-Duelo+da+midia+Serra+e+Dilma+sao+alvos+Aecio+superhomem.html\">batalha foi travada pelo conte\u00fado das pr\u00f3prias mat\u00e9rias jornal\u00edsticas<\/a>, com maior engajamento das semanais. A Veja publicou capas\u00a0<a href=\"http:\/\/veja.abril.com.br\/blog\/reinaldo\/geral\/no-jornal-nacional-o-%E2%80%9Cenrolation%E2%80%9D-de-dilma-sobre-o-aborto-o-curioso-e-que-argumenta-a-favor-mas-depois-se-diz-contra\">abertamente contr\u00e1rias a Dilma<\/a>, uma apontando posi\u00e7\u00f5es incongruentes em rela\u00e7\u00e3o ao aborto. A Isto\u00c9 saiu em defesa da candidata petista, e\u00a0<a href=\"http:\/\/www.istoe.com.br\/revista\/indice-de-materias\/609_NAO+SEI+QUEM+E+PAULO+PRETO+\">lan\u00e7ou na semana seguinte uma capa ironizando a revista concorrente<\/a>\u00a0\u2013 com um layout id\u00eantico, mas com declara\u00e7\u00f5es contradit\u00f3rias de Serra sobre den\u00fancias envolvendo a campanha.<\/p>\n<p>Na\u00a0<a href=\"http:\/\/www.istoe.com.br\/reportagens\/106160_UMA+CAMPANHA+SEM+PROPOSTAS\">aus\u00eancia de propostas abrangentes de ambas as candidaturas<\/a>\u00a0sobre os temas mais relevantes para o pa\u00eds, a cobertura jornal\u00edstica na reta final das elei\u00e7\u00f5es se deteve em\u00a0<a href=\"http:\/\/noticias.terra.com.br\/eleicoes\/2010\/noticias\/0,,OI4755106-EI15315,00-Dilma+x+Serra+Erenice+Paulo+Preto+e+Petrobras+dominam+debate.html\">acusa\u00e7\u00f5es cruzadas<\/a>\u00a0e discuss\u00f5es conservadoras de assuntos como\u00a0<a href=\"http:\/\/oglobo.globo.com\/pais\/mat\/2010\/10\/15\/dilma-diz-que-mantera-legislacao-atual-sobre-aborto-religiao-922799349.asp\">religi\u00e3o<\/a>\u00a0e\u00a0<a href=\"http:\/\/noticias.terra.com.br\/eleicoes\/2010\/noticias\/0,,OI4757180-EI15315,00-Com+evangelicos+Serra+diz+que+PT+quer+interferir+nas+religioes.html\">aborto<\/a>. O esvaziamento das discuss\u00f5es de projetos pol\u00edticos tamb\u00e9m ficou claro nas p\u00e1ginas inteiras de jornais dedicadas a epis\u00f3dios como\u00a0<a href=\"http:\/\/www.estadao.com.br\/noticias\/nacional,suposta-agressao-a-serra-vira-bate-boca-politico-e-na-web,627997,0.htm\">uma bolinha de papel e um rolo de adesivo atingindo a cabe\u00e7a de Serra<\/a>\u00a0e uma\u00a0<a href=\"http:\/\/www.clicrbs.com.br\/diariocatarinense\/jsp\/default2.jsp?uf=2&amp;local=18&amp;source=a3084743.xml&amp;template=3898.dwt&amp;edition=15752&amp;section=134\">bexiga de \u00e1gua jogada em dire\u00e7\u00e3o a Dilma<\/a>.<\/p>\n<p><em>Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Num ambiente de\u00a0disputa acirrada\u00a0no segundo turno das elei\u00e7\u00f5es presidenciais no Brasil, alguns meios de comunica\u00e7\u00e3o entraram na briga e tomaram partido, de forma \u00e0s vezes \u00f3bvia e outras nem tanto, nas vota\u00e7\u00f5es de 31 de outubro.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1667],"tags":[1546],"coauthors":[],"class_list":["post-62882","post","type-post","status-publish","format-standard","hentry","category-mercado-de-trabalho","tag-eleicoes-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>O duelo da m\u00eddia nas elei\u00e7\u00f5es brasileiras - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"O duelo da m\u00eddia nas elei\u00e7\u00f5es brasileiras Mercado de Trabalho. 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