{"id":64425,"date":"2010-08-17T16:56:37","date_gmt":"2010-08-17T21:56:37","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=64425"},"modified":"2022-08-12T17:05:38","modified_gmt":"2022-08-12T22:05:38","slug":"circulacao-de-jornais-impressos-crescera-na-america-latina-diz-estudo","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/circulacao-de-jornais-impressos-crescera-na-america-latina-diz-estudo\/","title":{"rendered":"Circula\u00e7\u00e3o de jornais impressos crescer\u00e1 na Am\u00e9rica Latina, diz estudo"},"content":{"rendered":"<p><em>Por Maira Magro<\/em><\/p>\n<p>Apesar dos efeitos da crise econ\u00f4mica global e da migra\u00e7\u00e3o de leitores para as plataformas online, a circula\u00e7\u00e3o dos jornais impressos crescer\u00e1 pelos pr\u00f3ximos cinco anos na Am\u00e9rica Latina \u2013 sobretudo no Brasil, no Chile e na Argentina, afirma um estudo da Pricewaterhouse Coopers\u00a0<a href=\"http:\/\/www.lanacion.com.ar\/nota.asp?nota_id=1295266\">citado pelo jornal La Naci\u00f3n<\/a>.<\/p>\n<p>Segundo o documento, a circula\u00e7\u00e3o de di\u00e1rios impressos no Brasil ter\u00e1 um crescimento anual de 2,2% nos pr\u00f3ximos cinco anos (o maior da regi\u00e3o), e na Argentina, de 1,4%. As raz\u00f5es para isso s\u00e3o a recupera\u00e7\u00e3o da economia, o aumento da popula\u00e7\u00e3o de 45 anos ou mais (acostumada com a leitura de not\u00edcias no papel) e a baixa penetra\u00e7\u00e3o da banda larga, diz o jornal. J\u00e1 na Col\u00f4mbia, segundo o estudo, a circula\u00e7\u00e3o de jornais teria uma queda de 0,8% nos pr\u00f3ximos cinco anos, e na Venezuela, de 0,2%.<\/p>\n<p>Em outra an\u00e1lise recente sobre o Brasil, o relat\u00f3rio anual M\u00eddia Dados Brasil 2010, elaborado pelo Grupo de M\u00eddia S\u00e3o Paulo, registrou uma forte expans\u00e3o no setor de publicidade nos \u00faltimos dez anos: o investimento dos 15 maiores anunciantes privados cresceu 500% em uma d\u00e9cada e as 15 maiores ag\u00eancias de publicidade aumentaram em quase 2.000% a movimenta\u00e7\u00e3o de recursos em m\u00eddia no pa\u00eds durante o per\u00edodo,\u00a0<a href=\"http:\/\/www.estadao.com.br\/estadaodehoje\/20100814\/not_imp594859,0.php\">relata O Estado de S. Paulo<\/a>. Os jornais impressos s\u00e3o o segundo maior destinat\u00e1rio desse bolo publicit\u00e1rio, com 14,1% de participa\u00e7\u00e3o, atr\u00e1s da TV, com 60,9%, diz o Estad\u00e3o.<\/p>\n<p><em>Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apesar dos efeitos da crise econ\u00f4mica global e da migra\u00e7\u00e3o de leitores para as plataformas online, a circula\u00e7\u00e3o dos jornais impressos crescer\u00e1 pelos pr\u00f3ximos cinco anos na Am\u00e9rica Latina \u2013 sobretudo no Brasil, no Chile e na Argentina, afirma um estudo da Pricewaterhouse Coopers\u00a0citado pelo jornal La Naci\u00f3n.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1210],"tags":[1425,1396,1600,1402],"coauthors":[],"class_list":["post-64425","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-pt-br","tag-argentina-pt-br","tag-colombia-pt-br-2","tag-veiculos-impressos-pt-br","tag-venezuela-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Circula\u00e7\u00e3o de jornais impressos crescer\u00e1 na Am\u00e9rica Latina, diz estudo - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Circula\u00e7\u00e3o de jornais impressos crescer\u00e1 na Am\u00e9rica Latina, diz estudo Modelo de Neg\u00f3cio. 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