{"id":65950,"date":"2010-06-11T18:10:36","date_gmt":"2010-06-11T23:10:36","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=65950"},"modified":"2022-08-23T18:14:45","modified_gmt":"2022-08-23T23:14:45","slug":"copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/","title":{"rendered":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares"},"content":{"rendered":"

Por Dean Graber
\n<\/em><\/p>\n

A\u00a0Copa do Mundo de 2010<\/a>, que, segundo estimativas, ser\u00e1 o\u00a0evento mais assistido pela TV em toda a hist\u00f3ria<\/a>, come\u00e7ou na sexta-feira, 11 de junho, na \u00c1frica do Sul, com rep\u00f3rteres reclamando da\u00a0escassez e da lentid\u00e3o<\/a>\u00a0do acesso \u00e0 internet no\u00a0International Broadcast Centre<\/a>, o centro de imprensa do mundial.<\/p>\n

Centenas de emissoras de mais de 70 pa\u00edses transmitem o campeonato para uma audi\u00eancia de mais de 26 milh\u00f5es de pessoas,\u00a0calculam especialistas em futebol<\/a>. A\u00a0Televisa<\/a>, do M\u00e9xico, levou para a \u00c1frica uma equipe de 210 profissionais; a\u00a0TVN<\/a>, do Chile, um time de 25. Pela primeira vez, todos os comentaristas da ESPN ir\u00e3o narrar os jogos com\u00a0sotaque ingl\u00eas<\/a>. A\u00a0BBC est\u00e1 fazendo uma cobertura<\/a>\u00a0em 11 l\u00ednguas. Mas, com novos tipos de m\u00eddia digital competindo com a TV, as partidas de futebol s\u00e3o apenas parte da experi\u00eancia completa da Copa, aponta a\u00a0Associated Press<\/a>.<\/p>\n

\"Com os jogos passando ao vivo nos telefones celulares e computadores, a Copa do Mundo ter\u00e1 mais cobertura online que qualquer outro evento esportivo at\u00e9 hoje\", afirma a AP. \"Assistir aos melhores momentos dos jogos no dia seguinte pela TV ou pelo YouTube ir\u00e1 parecer, de repente, uma forma antiquada de se manter atualizado.\"<\/p>\n

Na Am\u00e9rica Latina, o interesse da popula\u00e7\u00e3o em se informar sobre a Copa do Mundo por smartphones e outros equipamentos de tecnologia m\u00f3vel varia de acordo com o pa\u00eds. \"Os brasileiros s\u00e3o duas vezes mais propensos (21%) a receber informa\u00e7\u00f5es sobre os jogos por telefone celular que os argentinos (10%). Mas nenhum dos dois pa\u00edses se aproxima da realidade na Venezuela, onde 27% das pessoas entrevistadas disseram que ir\u00e3o acompanhar as partidas pela internet m\u00f3vel\", diz\u00a0Roger Entner<\/a>, da Nielsen. \u201cNos Estados Unidos, 23% das pessoas disseram que ir\u00e3o assistir \u00e0 Copa pelo telefone celular, e no Canad\u00e1, apenas 11%.\"<\/p>\n

A competi\u00e7\u00e3o, que dura um m\u00eas, vai gerar US$ 1,5 milh\u00e3o em gastos com an\u00fancios este ano, contribuindo para uma recupera\u00e7\u00e3o da ind\u00fastria mundial de publicidade, diz a\u00a0Bloomberg<\/a>. Ao mesmo tempo, centenas de milhares de pessoas no mundo inteiro ir\u00e3o assistir aos jogos atrav\u00e9s de sinais piratas, e os organizadores do campeonato n\u00e3o t\u00eam muito o que fazer sobre isso, diz Guy Berger, do jornal sul-africano\u00a0Mail & Guardian<\/a>.<\/p>\n

Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00a0Copa do Mundo de 2010, que, segundo estimativas, ser\u00e1 o\u00a0evento mais assistido pela TV em toda a hist\u00f3ria, come\u00e7ou na sexta-feira, 11 de junho, na \u00c1frica do Sul, com rep\u00f3rteres reclamando da\u00a0escassez e da lentid\u00e3o\u00a0do acesso \u00e0 internet no\u00a0International Broadcast Centre, o centro de imprensa do mundial.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1228],"tags":[1593,1562],"coauthors":[],"class_list":["post-65950","post","type-post","status-publish","format-standard","hentry","category-acesso-a-informacao-pt-br","tag-jornalismo-online-pt-br","tag-radio-e-tv-pt-br"],"acf":[],"yoast_head":"\nCopa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares Acesso a Informa\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares\" \/>\n<meta property=\"og:description\" content=\"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares Acesso a Informa\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/\" \/>\n<meta property=\"og:site_name\" content=\"LatAm Journalism Review by the Knight Center\" \/>\n<meta property=\"article:published_time\" content=\"2010-06-11T23:10:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-23T23:14:45+00:00\" \/>\n<meta name=\"author\" content=\"Guest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:site\" content=\"@LatAmJournalism\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/\"},\"author\":{\"name\":\"Guest\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/person\\\/0315202e0b3c0963a2440f1c3012c360\"},\"headline\":\"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares\",\"datePublished\":\"2010-06-11T23:10:36+00:00\",\"dateModified\":\"2022-08-23T23:14:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/\"},\"wordCount\":436,\"publisher\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\"},\"keywords\":[\"Jornalismo Online\",\"R\u00e1dio e TV\"],\"articleSection\":[\"Acesso a Informa\u00e7\u00e3o\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/\",\"name\":\"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares - LatAm Journalism Review by the Knight Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#website\"},\"datePublished\":\"2010-06-11T23:10:36+00:00\",\"dateModified\":\"2022-08-23T23:14:45+00:00\",\"description\":\"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares Acesso a Informa\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#website\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\",\"name\":\"LatAm Journalism Review\",\"description\":\"Digital magazine on journalism in Latin America\",\"publisher\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#organization\",\"name\":\"LatAm Journalism Review\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/knight-latAm-review-logo.svg\",\"contentUrl\":\"https:\\\/\\\/latamjournalismreview.org\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/knight-latAm-review-logo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"LatAm Journalism Review\"},\"image\":{\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/LatAmJournalism\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/#\\\/schema\\\/person\\\/0315202e0b3c0963a2440f1c3012c360\",\"name\":\"Guest\",\"url\":\"https:\\\/\\\/latamjournalismreview.org\\\/pt-br\\\/articles\\\/author\\\/guest\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares - LatAm Journalism Review by the Knight Center","description":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares Acesso a Informa\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/","og_locale":"pt_BR","og_type":"article","og_title":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares","og_description":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares Acesso a Informa\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","og_url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/","og_site_name":"LatAm Journalism Review by the Knight Center","article_published_time":"2010-06-11T23:10:36+00:00","article_modified_time":"2022-08-23T23:14:45+00:00","author":"Guest","twitter_card":"summary_large_image","twitter_creator":"@LatAmJournalism","twitter_site":"@LatAmJournalism","twitter_misc":{"Written by":"Guest","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/#article","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/"},"author":{"name":"Guest","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/person\/0315202e0b3c0963a2440f1c3012c360"},"headline":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares","datePublished":"2010-06-11T23:10:36+00:00","dateModified":"2022-08-23T23:14:45+00:00","mainEntityOfPage":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/"},"wordCount":436,"publisher":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization"},"keywords":["Jornalismo Online","R\u00e1dio e TV"],"articleSection":["Acesso a Informa\u00e7\u00e3o"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/","url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/","name":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares - LatAm Journalism Review by the Knight Center","isPartOf":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#website"},"datePublished":"2010-06-11T23:10:36+00:00","dateModified":"2022-08-23T23:14:45+00:00","description":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares Acesso a Informa\u00e7\u00e3o. Latin American Journalism Review by The Knight Center at The University of Texas at Austin.","breadcrumb":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/copa-do-mundo-reune-milhoes-de-pessoas-na-frente-de-tvs-computadores-e-celulares\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/latamjournalismreview.org\/pt-br\/"},{"@type":"ListItem","position":2,"name":"Copa do Mundo re\u00fane milh\u00f5es de pessoas na frente de TVs, computadores e celulares"}]},{"@type":"WebSite","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#website","url":"https:\/\/latamjournalismreview.org\/pt-br\/","name":"LatAm Journalism Review","description":"Digital magazine on journalism in Latin America","publisher":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/latamjournalismreview.org\/pt-br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#organization","name":"LatAm Journalism Review","url":"https:\/\/latamjournalismreview.org\/pt-br\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/logo\/image\/","url":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","contentUrl":"https:\/\/latamjournalismreview.org\/wp-content\/uploads\/2020\/05\/knight-latAm-review-logo.svg","width":"1024","height":"1024","caption":"LatAm Journalism Review"},"image":{"@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/LatAmJournalism"]},{"@type":"Person","@id":"https:\/\/latamjournalismreview.org\/pt-br\/#\/schema\/person\/0315202e0b3c0963a2440f1c3012c360","name":"Guest","url":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/author\/guest\/"}]}},"_links":{"self":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/65950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/comments?post=65950"}],"version-history":[{"count":1,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/65950\/revisions"}],"predecessor-version":[{"id":65955,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/posts\/65950\/revisions\/65955"}],"wp:attachment":[{"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/media?parent=65950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/categories?post=65950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/tags?post=65950"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/latamjournalismreview.org\/pt-br\/wp-json\/wp\/v2\/coauthors?post=65950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}