{"id":66407,"date":"2010-05-06T07:47:03","date_gmt":"2010-05-06T12:47:03","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=66407"},"modified":"2022-08-25T07:48:17","modified_gmt":"2022-08-25T12:48:17","slug":"governo-argentino-duplicou-gastos-com-publicidade-em-2009","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/governo-argentino-duplicou-gastos-com-publicidade-em-2009\/","title":{"rendered":"Governo argentino duplicou gastos com publicidade em 2009"},"content":{"rendered":"<p><em>Por Ingrid Bachmann<\/em><\/p>\n<p>Dando continuidade \u00e0 tend\u00eancia observada nos \u00faltimos anos, o governo argentino aumentou seu investimento em publicidade e gastou US$ 210 milh\u00f5es em 2009, em compara\u00e7\u00e3o com US$ 100 milh\u00f5es em 2008, informou o jornal\u00a0<a href=\"http:\/\/www.lanacion.com.ar\/nota.asp?nota_id=1261015\">La Naci\u00f3n<\/a>.<\/p>\n<p>Os detalhes dos gastos foram publicados no site da\u00a0<a href=\"http:\/\/www.jgm.gov.ar\/paginas.dhtml?pagina=196\">Chefia de Gabinete de Ministros<\/a>, vinculada \u00e0 Presid\u00eancia. H\u00e1 um m\u00eas, a recusa do governo em divulgar esses dados levou uma ONG a\u00a0<a href=\"http:\/\/knightcenter.utexas.edu\/archive\/blog\/?q=pt-br\/node\/6756\">entrar na Justi\u00e7a<\/a>\u00a0para acessar as informa\u00e7\u00f5es.<\/p>\n<p>Segundo o di\u00e1rio La Naci\u00f3n, que mant\u00e9m uma postura cr\u00edtica do governo, v\u00e1rias organiza\u00e7\u00f5es dedicadas \u00e0 transpar\u00eancia chamaram a aten\u00e7\u00e3o para o fato de que a maior parte dos gastos com publicidade oficial foram feitos durante o primeiro semestre, antes das elei\u00e7\u00f5es parlamentares na Argentina.<\/p>\n<p>\u201cO governo n\u00e3o pode administrar o or\u00e7amento de publicidade oficial como se fosse sua carteira. Os gastos devem ser regulados, para que n\u00e3o sejam destinados a meios de comunica\u00e7\u00e3o governistas, ou em uma campanha pol\u00edtica para favorecimento pr\u00f3prio\", afirmou\u00a0<a href=\"http:\/\/www.puntobiz.com.ar\/noticia\/articulo\/29758\/El_gobiernonbspduplicoacute_el_gasto_en_pauta_publicitaria_en_un_antildeonbsp.html\">Delia Ferreira, da ONG Poder Ciudadano<\/a>.<\/p>\n<p><em>Nota do editor: Essa hist\u00f3ria foi publicada originalmente no blog de jornalismo nas Am\u00e9ricas do Centro Knight, o predecessor do LatAm Journalism Review.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dando continuidade \u00e0 tend\u00eancia observada nos \u00faltimos anos, o governo argentino aumentou seu investimento em publicidade e gastou US$ 210 milh\u00f5es em 2009, em compara\u00e7\u00e3o com US$ 100 milh\u00f5es em 2008, informou o jornal\u00a0La Naci\u00f3n.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1210],"tags":[1425,1621],"coauthors":[],"class_list":["post-66407","post","type-post","status-publish","format-standard","hentry","category-modelo-de-negocio-pt-br","tag-argentina-pt-br","tag-publicidade-oficial-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Governo argentino duplicou gastos com publicidade em 2009 - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Governo argentino duplicou gastos com publicidade em 2009 Modelo de Neg\u00f3cio. 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