{"id":74516,"date":"2023-04-18T11:07:47","date_gmt":"2023-04-18T16:07:47","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=74516"},"modified":"2023-04-18T11:07:47","modified_gmt":"2023-04-18T16:07:47","slug":"the-new-york-times-prioriza-diversidade-e-transformacao-digital-durante-a-nova-era-editorial-afirma-editor-executivo-no-isoj","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/the-new-york-times-prioriza-diversidade-e-transformacao-digital-durante-a-nova-era-editorial-afirma-editor-executivo-no-isoj\/","title":{"rendered":"The New York Times prioriza diversidade e transforma\u00e7\u00e3o digital durante a nova era editorial, afirma editor-executivo no ISOJ"},"content":{"rendered":"

Por Sierra Juarez<\/strong><\/p>\n

H\u00e1 dez meses como editor-executivo do The New York Times, <\/span>Joe Kahn<\/span><\/a> refletiu sobre a transi\u00e7\u00e3o digital do jornal e a diversidade da reda\u00e7\u00e3o no Simp\u00f3sio Internacional de Jornalismo Online em Austin (<\/span>ISO<\/span><\/a>)\u00a0 no \u00faltimo s\u00e1bado (15 de abril).<\/span><\/p>\n

Em uma sess\u00e3o de abertura moderada por <\/span>Evan Smith<\/span><\/a>, co-fundador e consultor s\u00eanior do <\/span>Texas Tribune<\/span><\/a>, e consultor s\u00eanior do Emerson Collective, Kahn disse que sua lideran\u00e7a ser\u00e1 marcada por priorizar o aumento da cultura e diversidade do meio de comunica\u00e7\u00e3o e tamb\u00e9m por promover a sua transi\u00e7\u00e3o para plataformas digitais.<\/span><\/p>\n

\u201cTemos a combina\u00e7\u00e3o certa de compromisso com a qualidade que as melhores novas organiza\u00e7\u00f5es tradicionais t\u00eam, mas acho que tamb\u00e9m aprendemos, e nem sempre foi o caso (\u2026) que ficar parados \u00e9 nosso risco\u201d, disse Kahn.<\/span><\/p>\n

Uma das principais prioridades do The New York Times \u00e9 continuar a encontrar modelos de jornalismo sustent\u00e1veis. At\u00e9 agora, ele est\u00e1 no caminho certo. Em fevereiro de 2022, a organiza\u00e7\u00e3o atingiu sua meta<\/span> de 10 milh\u00f5es de assinantes<\/span><\/a> tr\u00eas anos antes do previsto. Agora, o Times est\u00e1 a caminho de atrair 15 milh\u00f5es de assinantes para suas plataformas at\u00e9 2027.<\/span><\/p>\n

Kahn disse que o Times est\u00e1 trabalhando para atingir esse objetivo priorizando pacotes de not\u00edcias que complementam sua cobertura de not\u00edcias tradicional com mais conte\u00fado de nicho, como o site de esportes The Athletic e o site de an\u00e1lises de produtos Wirecutter.<\/span><\/p>\n

\u201cAs not\u00edcias ser\u00e3o a fonte n\u00famero um para atrair novas pessoas, e esses outros servi\u00e7os jornal\u00edsticos s\u00e3o as coisas que esperamos que as mantenham l\u00e1\u201d, disse Kahn.<\/span><\/p>\n

Aumentar a diversidade<\/span><\/h3>\n

Al\u00e9m disso, o The New York Times tamb\u00e9m est\u00e1 trabalhando para aumentar a diversidade da equipe em termos de etnia, ra\u00e7a, localiza\u00e7\u00e3o geogr\u00e1fica e origens. Kahn enfatizou que programas como o <\/span>Bolsa de Investiga\u00e7\u00f5es Locais<\/span><\/a>, que permite que jovens jornalistas explorem o trabalho investigativo em suas comunidades, s\u00e3o uma prova do compromisso do NYT de se tornar um meio de comunica\u00e7\u00e3o \u201cverdadeiramente nacional e global\u201d.<\/span><\/p>\n

\u201cTemos gente demais nas costas [dos Estados Unidos]. Ainda temos muitas pessoas em Nova York, Washington, LA e San Francisco\u201d, disse Kahn. \u201cQueremos investir mais em entender o que est\u00e1 acontecendo no pa\u00eds com as pessoas que vivem entre as pessoas sobre as quais est\u00e3o reportando, ent\u00e3o temos um longo caminho a percorrer.\u201d<\/span><\/p>\n

O moderador Smith concordou com a import\u00e2ncia de mais reportagens locais e detalhou a necessidade de mais diversidade geogr\u00e1fica.<\/span><\/p>\n

\u201cDesde 2005, um quarto dos jornais do pa\u00eds fechou. Em 2025, ser\u00e1 um ter\u00e7o\u201d, disse Smith. \u201cEstamos em uma situa\u00e7\u00e3o muito ruim e a consequ\u00eancia disso \u00e9 que temos dois Estados Unidos. Temos um informado, e temos um, n\u00e3o.<\/span><\/p>\n

Em um esfor\u00e7o para preencher essa lacuna, o Times n\u00e3o est\u00e1 apenas contratando funcion\u00e1rios de origens mais diversas, mas tamb\u00e9m se concentrando em ret\u00ea-los. Kahn disse que a estrat\u00e9gia da organiza\u00e7\u00e3o \u00e9 identificar talentos jornal\u00edsticos nos est\u00e1gios iniciais de suas carreiras e depois promover seu crescimento.<\/span><\/p>\n

\u201cTemos que fornecer essas oportunidades para eles, ou eles ir\u00e3o embora\u201d, disse Kahn. \u201cPortanto, n\u00e3o \u00e9 apenas atrair pessoas, \u00e9 criar a cultura que as incentiva a ficar.\u201d<\/span><\/p>\n

---<\/p>\n

Biografia da autora:<\/b> Sierra Juarez \u00e9 uma verificadora de fatos e pesquisadora baseada na Cidade do M\u00e9xico.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"

Ap\u00f3s dez meses de mandato como editor-executivo do New York Times, Joe Kahn enfatizou a import\u00e2ncia cada vez maior da diversidade geogr\u00e1fica da equipe e a acelera\u00e7\u00e3o da transforma\u00e7\u00e3o digital do ve\u00edculo. <\/p>\n","protected":false},"author":17,"featured_media":74492,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1346],"tags":[1612],"coauthors":[],"class_list":["post-74516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isoj-pt-br","tag-sustentabilidade-pt-br"],"acf":[],"yoast_head":"\nThe New York Times prioriza diversidade e transforma\u00e7\u00e3o digital durante a nova era editorial, afirma editor-executivo no ISOJ - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"The New York Times prioriza diversidade e transforma\u00e7\u00e3o digital durante a nova era editorial, afirma editor-executivo no ISOJ ISOJ. 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