{"id":76559,"date":"2023-06-14T10:46:41","date_gmt":"2023-06-14T15:46:41","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=76559"},"modified":"2023-06-14T12:53:20","modified_gmt":"2023-06-14T17:53:20","slug":"confianca-nas-noticias-enfraquece-e-tik-tok-ganha-terreno-revela-relatorio-anual-do-instituto-reuters","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/confianca-nas-noticias-enfraquece-e-tik-tok-ganha-terreno-revela-relatorio-anual-do-instituto-reuters\/","title":{"rendered":"Confian\u00e7a nas not\u00edcias enfraquece e TikTok ganha terreno, revela relat\u00f3rio anual do Instituto Reuters"},"content":{"rendered":"

O <\/span>Digital News Report 2023<\/span><\/a> do Instituto Reuters revela um decl\u00ednio no interesse por not\u00edcias em v\u00e1rios pa\u00edses da Am\u00e9rica Latina e do mundo, bem como um crescimento no uso de plataformas como o YouTube e o TikTok para obter informa\u00e7\u00f5es.\u00a0<\/span><\/p>\n

O relat\u00f3rio mostra que, ao contr\u00e1rio de Twitter e Facebook, usu\u00e1rios de TikTok, Instagram e Snapchat tendem a dar mais aten\u00e7\u00e3o a celebridades do que a jornalistas ou \u00e0 m\u00eddia quando se trata de se informar. Al\u00e9m disso, o p\u00fablico admite se informar cada vez menos pelos sites de not\u00edcias.\u00a0<\/span><\/p>\n

\"As gera\u00e7\u00f5es mais jovens t\u00eam pouco interesse em muitas das ofertas convencionais de not\u00edcias voltadas para os h\u00e1bitos, interesses e valores das gera\u00e7\u00f5es mais velhas e, em vez disso, est\u00e3o se voltando para as op\u00e7\u00f5es mais personalizadas e participativas oferecidas pelas redes sociais, muitas vezes deixando de lado as plataformas tradicionais e buscando novos participantes (muitos dos quais geram pouco tr\u00e1fego para os meios e n\u00e3o priorizam as not\u00edcias)\", disse Rasmus Nielsen, diretor do Instituto Reuters, por ocasi\u00e3o do lan\u00e7amento do relat\u00f3rio.\u00a0<\/span><\/p>\n

Um pa\u00eds que est\u00e1 no topo da lista de ado\u00e7\u00e3o do TikTok para not\u00edcias \u00e9 o Peru. Trinta por cento dos jovens pesquisados naquele pa\u00eds usam a plataforma de v\u00eddeo chinesa para consumir not\u00edcias. Nenhum outro pa\u00eds latino-americano pesquisado para este relat\u00f3rio tem n\u00fameros semelhantes.\u00a0<\/span><\/p>\n

O Peru foi duramente atingido pela COVID-19, e a lenta recupera\u00e7\u00e3o econ\u00f4mica \u00e9 preocupante para as empresas de m\u00eddia. O investimento em publicidade atingiu 0,23% do PIB, bem abaixo dos n\u00edveis de 2017 (0,31%), explica o relat\u00f3rio do Instituto Reuters.\u00a0<\/span><\/p>\n

M\u00e9xico e Brasil tamb\u00e9m mostram um crescimento significativo no uso do TikTok. Muitas das empresas de not\u00edcias est\u00e3o tentando encontrar maneiras de atrair p\u00fablicos mais jovens por meio dessa plataforma.<\/span><\/p>\n

De acordo com o relat\u00f3rio, no Brasil, os tr\u00eas jornais mais vendidos (O Globo, Folha de S. Paulo e O Estado de S. Paulo) t\u00eam contas no TikTok, mas ainda t\u00eam um n\u00famero maior de seguidores no Instagram e no Twitter. Isso tamb\u00e9m se aplica a canais de TV que tamb\u00e9m est\u00e3o interessados no TikTok, mas acham mais f\u00e1cil promover seu conte\u00fado em outras redes sociais.<\/span><\/p>\n

 <\/p>\n

Fadiga de not\u00edcias\u00a0<\/span><\/h3>\n

 <\/p>\n

Pa\u00edses como Chile, Argentina e Col\u00f4mbia relataram que os consumidores est\u00e3o sofrendo com a fadiga de not\u00edcias, de acordo com o relat\u00f3rio.<\/span><\/p>\n

Por exemplo, a Argentina est\u00e1 entre os pa\u00edses com o menor n\u00edvel de confian\u00e7a na m\u00eddia. A confian\u00e7a geral nesse pa\u00eds caiu 5 pontos percentuais, de 35% para 30%, entre 2022 e 2023. Al\u00e9m disso, a confian\u00e7a nas fontes de m\u00eddia que os entrevistados dizem usar tamb\u00e9m caiu de 42% para 36%. <\/span><\/p>\n

\"map

Mapa do continente americano com percentagens de not\u00edcias evitadas por pa\u00eds. (Foto: Captura de tela- Reuters Institute).<\/p><\/div>\n

No Chile, ap\u00f3s um per\u00edodo de agita\u00e7\u00e3o, COVID-19 e elei\u00e7\u00f5es, espectadores est\u00e3o se dizendo cansados de consumir not\u00edcias.\u00a0<\/span><\/p>\n

Quatro em cada dez (40%) dos participantes chilenos da pesquisa do Digital News Report dizem que \u00e0s vezes ou frequentemente evitam as not\u00edcias, um n\u00famero um pouco maior do que em 2022. De acordo com os entrevistados, a pol\u00edtica nacional \u00e9 um dos temas que eles mais evitam.\u00a0<\/span><\/p>\n

Esse tamb\u00e9m \u00e9 o caso da Col\u00f4mbia. Os colombianos evitam ativamente as not\u00edcias (41%), especialmente as relacionadas \u00e0 atualidade pol\u00edtica do pa\u00eds ou a crimes. Al\u00e9m disso, os entrevistados do relat\u00f3rio dizem que consultam fontes de not\u00edcias com menos frequ\u00eancia (25%) do que antes.\u00a0<\/span><\/p>\n

Mesmo assim, as assinaturas de meios na Col\u00f4mbia ainda n\u00e3o parecem ter sido afetadas. \"14% dos entrevistados dizem que pagaram por uma assinatura, 2 pontos percentuais a mais do que no ano passado. El Tiempo e El Espectador est\u00e3o usando intelig\u00eancia artificial e outras tecnologias automatizadas para encontrar maneiras bem-sucedidas de converter usu\u00e1rios em assinantes\", diz o relat\u00f3rio.\u00a0<\/span><\/p>\n

 <\/p>\n

Outras descobertas do Digital News Report 2023<\/span><\/h3>\n

 <\/p>\n

O relat\u00f3rio mostra como os pol\u00edticos se tornaram uma das principais fontes de cr\u00edticas aos jornalistas e \u00e0 m\u00eddia, \u00e0 frente dos cidad\u00e3os comuns e de pessoas influentes. A m\u00eddia social \u00e9 a forma mais comum pela qual as pessoas dizem estar expostas a essas cr\u00edticas.<\/span><\/p>\n

Um exemplo do primeiro caso foi o M\u00e9xico. \"Os repetidos ataques do presidente [Andr\u00e9s L\u00f3pez Obrador] contra as empresas de not\u00edcias podem ter desempenhado um papel no decl\u00ednio constante da confian\u00e7a nas not\u00edcias nos \u00faltimos anos, de 50% em 2019 para 36% hoje\", disse o relat\u00f3rio.\u00a0<\/span><\/p>\n

Al\u00e9m disso, em rela\u00e7\u00e3o \u00e0 desinforma\u00e7\u00e3o, 56% dos entrevistados globais dizem que est\u00e3o preocupados em distinguir a diferen\u00e7a entre not\u00edcias reais e falsas online, um aumento de dois pontos percentuais em rela\u00e7\u00e3o ao relat\u00f3rio de 2022.\u00a0<\/span><\/p>\n

Al\u00e9m disso, o relat\u00f3rio tamb\u00e9m explica que os podcasts de not\u00edcias continuam a repercutir entre p\u00fablicos educados e mais jovens, mas continuam sendo uma atividade minorit\u00e1ria em geral.<\/span><\/p>\n

O Digital News Report 2023 \u00e9 o resultado de uma pesquisa realizada em mercados de not\u00edcias de 46 pa\u00edses. O tamanho total da amostra foi de 93.895 adultos, com cerca de 2 mil por mercado. O trabalho de campo foi realizado no final de janeiro e in\u00edcio de fevereiro de 2023.\u00a0<\/span><\/p>\n

O relat\u00f3rio j\u00e1 est\u00e1 dispon\u00edvel em ingl\u00eas e ser\u00e1 apresentado tamb\u00e9m em espanhol <\/span>durante o Festival Gabo<\/span><\/a>, no fim de junho.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

O Digital News Report 2023 revela um decl\u00ednio no interesse por not\u00edcias na Am\u00e9rica Latina e no mundo, bem como um crescimento no uso de plataformas como o TikTok para obter informa\u00e7\u00f5es. A LatAm Journalism Review (LJR) resume as descobertas sobre o consumo de not\u00edcias em Argentina, Peru, Chile, Col\u00f4mbia, M\u00e9xico e Brasil.<\/p>\n","protected":false},"author":36,"featured_media":76544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1224,2075],"tags":[],"coauthors":[],"class_list":["post-76559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pesquisa-academica-pt-br","category-reportagens-especiais"],"acf":[],"yoast_head":"\nConfian\u00e7a nas not\u00edcias enfraquece e TikTok ganha terreno, revela relat\u00f3rio anual do Instituto Reuters - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Confian\u00e7a nas not\u00edcias enfraquece e TikTok ganha terreno, revela relat\u00f3rio anual do Instituto Reuters Reportagens especiais. 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