{"id":7754,"date":"2019-04-12T09:53:14","date_gmt":"2019-04-12T14:53:14","guid":{"rendered":"https:\/\/live-lajr.pantheonsite.io\/articles\/editora-off-platform-do-new-york-times-millie-tran-explica-importancia-de-prestar-atencao-a-historias-que-impactam-nas-redes\/"},"modified":"2020-06-21T09:54:04","modified_gmt":"2020-06-21T14:54:04","slug":"editora-off-platform-do-new-york-times-millie-tran-explica-importancia-de-prestar-atencao-a-historias-que-impactam-nas-redes","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/editora-off-platform-do-new-york-times-millie-tran-explica-importancia-de-prestar-atencao-a-historias-que-impactam-nas-redes\/","title":{"rendered":"Editora off-platform do New York Times, Millie Tran, explica import\u00e2ncia de prestar aten\u00e7\u00e3o a hist\u00f3rias que impactam nas redes"},"content":{"rendered":"

Por Sunny Kim<\/p>\n

Atualmente, estamos gastando mais tempo em nossos telefones do que nunca, o que torna importante o entendimento do jornalismo fora da plataforma (off-platform<\/em>) para as reda\u00e7\u00f5es, disse Millie Tran durante sua apresena\u00e7\u00e3o\u00a0no dia 12 de abril no Simp\u00f3sio Internacional de Jornalismo Online (ISOJ, na sigla em ingl\u00eas).<\/p>\n

<\/a>Millie Tran\u00a0(Erika Rich\/Knight Center)<\/div>\n

\"A maneira mais f\u00e1cil de dizer o que \u00e9 off-platform<\/em> \u00e9 dizer o que n\u00e3o \u00e9\", disse Tran, editora adjunta off-platform<\/em> do Times. Entre as plataformas (on-platform<\/em>) est\u00e3o o aplicativo do The New York Times, as newsletters <\/em>e os alertas push<\/em>, enquanto o\u00a0off-platform<\/em> se refere\u00a0a uma rede maior de canais de m\u00eddia social como Facebook, Twitter, Apple News, Instagram e Google Search, disse ela.<\/p>\n

Atualmente, h\u00e1 tanta coisa acontecendo online que prestar aten\u00e7\u00e3o \u00e0s hist\u00f3rias digitais que prosperam nos canais sociais \u00e9 crucial, disse Tran. Ela falou sobre como a hist\u00f3ria da morte do rapper Nipsey Hussle<\/a> teve mais cobertura no Times por causa da aten\u00e7\u00e3o que recebeu na internet.<\/p>\n

Depois do Discurso sobre o Estado da Uni\u00e3o, a foto de Nancy Pelosi batendo palmas para o presidente Donald Trump explodiu na cobertura do meme, disse Tran. O fot\u00f3grafo do Times Doug Mills capturou o momento e o Times adicionou uma hist\u00f3ria sobre como ele tirou a foto, seus pensamentos durante o momento e como o Times executou esse trabalho, o que fez de sua cobertura diferente da de outras organiza\u00e7\u00f5es de not\u00edcias, disse Tran.<\/p>\n

\"N\u00e3o foi apenas sobre Nancy Pelosi batendo palmas\", disse Tran. \u201cFoi esse o momento, mas foi sobre a fotografia e como fizemos esse trabalho. \u00c9 muito importante entender o\u00a0off-platform<\/em> e conciliar esses dois modos\u201d.<\/p>\n

Tran disse que \u00e9 importante que os editores off-platform<\/em> sejam educados e entendam como alcan\u00e7ar e se comunicar com diferentes comunidades.<\/p>\n

\u201cO valor que espero trazer a esse papel \u00e9 primeiro entender profundamente o valor da not\u00edcia no The New York Times e tamb\u00e9m entender profundamente todas essas comunidades off-platform<\/em> e as oportunidades que temos para alcan\u00e7ar essas comunidades\".<\/p>\n

\"Estou constantemente traduzindo, me conectando, tomando decis\u00f5es grandes e pequenas, todos os dias\".<\/p>\n

As pessoas sempre compartilharam informa\u00e7\u00f5es com outras pessoas, seja atrav\u00e9s do boca-a-boca, escrevendo uma carta, enviando e-mails ou agora em canais de m\u00eddia social, disse Tran. No entanto, o que h\u00e1 de novo \u00e9 como os \"ciclos de feedback s\u00e3o mais intensos e mais r\u00e1pidos\", levando-os a uma escala \"sem precedentes\".<\/p>\n

\u201cVoc\u00ea pode n\u00e3o apenas atingir as pessoas mais rapidamente, mas pode alcan\u00e7\u00e1-las de uma maneira mais pessoal do que nunca. O que torna realmente dif\u00edcil agora \u00e9 que os sinais usuais nos quais confiamos para a legitimidade s\u00e3o cada vez mais 'lixo'... Ent\u00e3o, o que voc\u00ea faz quando os sinais s\u00e3o ruins?\"<\/p>\n

Uma maneira \u00e9 tentar entender quais s\u00e3o os sinais e combinar o julgamento de not\u00edcias com o conhecimento espec\u00edfico da plataforma, acrescentou Tran.<\/p>\n

Tran disse estar \"obcecada\" em descobrir como as pessoas obt\u00eam suas not\u00edcias, e isso decorre de sua profunda empatia pelos outros e da convic\u00e7\u00e3o de que as organiza\u00e7\u00f5es de not\u00edcias funcionam como uma base s\u00f3lida da democracia. Ela acrescentou que tamb\u00e9m gosta de antecipar mudan\u00e7as e tend\u00eancias e \"dar uma espiada 'na esquina' para ver como as coisas est\u00e3o indo\".<\/p>\n

Kathleen McElroy, diretora da Escola de Jornalismo da Universidade do Texas\u00a0em Austin, presidiu a discuss\u00e3o com Tran e perguntou se h\u00e1 algum desafio de trabalhar no New York Times.<\/p>\n

Tran disse que o mais dif\u00edcil \u00e9 que \"h\u00e1 muito pouco espa\u00e7o para erros\" no Times. \"Mas meio que obriga voc\u00ea a antecipar e tentar o seu melhor.\"<\/p>\n

Um dos integrantes do p\u00fablico perguntou a Tran como as reda\u00e7\u00f5es menores poderiam melhorar suas pr\u00e1ticas, e Tran disse que muito disso \u00e9 entender como as coisas funcionam e depois aplic\u00e1-las na reda\u00e7\u00e3o, comunidade e p\u00fablico espec\u00edficos.<\/p>\n

Entender sinais de mecanismos de busca, canais sociais e aplicar essas informa\u00e7\u00f5es \u00e0 organiza\u00e7\u00e3o, al\u00e9m de tentar alcan\u00e7ar comunidades e novos p\u00fablicos atrav\u00e9s de v\u00e1rias plataformas, s\u00e3o formas de aumentar o engajamento na reda\u00e7\u00e3o, disse Tran.<\/p>\n

O livestreaming do ISOJ em ingl\u00eas e espanhol pode ser acessado em\u00a0<\/span>isoj.org<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Atualmente, estamos gastando mais tempo em nossos telefones do que nunca, o que torna importante o entendimento do jornalismo fora da plataforma (off-platform) para as reda\u00e7\u00f5es, disse Millie Tran durante sua apresena\u00e7\u00e3o\u00a0no dia 12 de abril no Simp\u00f3sio Internacional de Jornalismo Online (ISOJ, na sigla em ingl\u00eas).<\/p>\n","protected":false},"author":17,"featured_media":7750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1346],"tags":[1465],"coauthors":[],"class_list":["post-7754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-isoj-pt-br","tag-isoj-pt-br"],"acf":[],"yoast_head":"\nEditora off-platform do New York Times, Millie Tran, explica import\u00e2ncia de prestar aten\u00e7\u00e3o a hist\u00f3rias que impactam nas redes - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Editora off-platform do New York Times, Millie Tran, explica import\u00e2ncia de prestar aten\u00e7\u00e3o a hist\u00f3rias que impactam nas redes . 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