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<\/a>(Erika Rich\/Knight Center)<\/div>\nDurante o painel \u201cA m\u00eddia pode realmente reconstruir a confian\u00e7a junto ao p\u00fablico?\u201d jornalistas e especialistas do setor descreveram os problemas que as reda\u00e7\u00f5es est\u00e3o enfrentando e compartilharam ideias sobre como super\u00e1-los.<\/p>\n
A confian\u00e7a na m\u00eddia caiu pela metade nos \u00faltimos 50 anos, disse Tom Rosenstiel, mediador do painel e diretor-executivo do American Press Institute.<\/p>\n
Entre outras coisas, ele atribuiu essa queda ao desenvolvimento da tecnologia, que permitiu mais op\u00e7\u00f5es para o consumo de not\u00edcias. Al\u00e9m disso, Rosenstiel apontou a desregulamenta\u00e7\u00e3o do r\u00e1dio e da TV a cabo levando a programas de entrevistas mais partid\u00e1rios. As pessoas mais jovens, ele disse, relatam taxas mais altas de desconfian\u00e7a na m\u00eddia porque foram criadas nesse ambiente.<\/p>\n
\"Essas s\u00e3o pessoas que cresceram no per\u00edodo de muita escolha e muita m\u00eddia partid\u00e1ria.\"<\/p>\n
O jornalismo partid\u00e1rio velado como cobertura imparcial \u00e9 uma das principais raz\u00f5es pela qual houve um decl\u00ednio na confian\u00e7a, disse Charlie Sykes, editor-chefe do The Bulwark. Ele acrescentou que \u00e9 hora de os jornalistas come\u00e7arem a se fazer perguntas dif\u00edceis e serem honestos sobre suas pr\u00f3prias inclina\u00e7\u00f5es.<\/p>\n
\"Voc\u00ea n\u00e3o acha que \u00e9 tendencioso, peixes n\u00e3o acham que est\u00e3o molhados\", disse Sykes.<\/p>\n
Publicar e promover vozes e opini\u00f5es diversas \u00e9 fundamental para superar esse problema, disse Rob Bennett, editor-chefe e gerente geral de opera\u00e7\u00f5es de conte\u00fado global da Microsoft News. Bennett disse que a Microsoft News se concentra em elevar o jornalismo bom e diversificado em vez de apenas compartilhar o que \u00e9 popular ou est\u00e1 indo bem entre o p\u00fablico.<\/p>\n
\"N\u00f3s realmente abra\u00e7amos a amplitude e a profundidade do jornalismo\", acrescentou.<\/p>\n
Outra quest\u00e3o enfrentada pelo jornalismo \u00e9 que as pessoas frequentemente confundem not\u00edcias e opini\u00e3o, de acordo com Mizell Stewart III, diretor s\u00eanior de talentos, parcerias e estrat\u00e9gia de not\u00edcias da Gannett e da USA TODAY Network. Ele disse que isso \u00e9 compreens\u00edvel quando a programa\u00e7\u00e3o de opini\u00e3o ocupa mais tempo do que as not\u00edcias.<\/p>\n
O p\u00fablico tamb\u00e9m est\u00e1 apreensivo com a ind\u00fastria de not\u00edcias por causa de uma desconfian\u00e7a geral com o governo, disse Stewart. Ele acrescentou que as pessoas est\u00e3o mais propensas a desconfiar de institui\u00e7\u00f5es, como a m\u00eddia, quando acreditam que o governo n\u00e3o est\u00e1 atendendo \u00e0s suas necessidades.<\/p>\n
\"A confian\u00e7a na m\u00eddia e a confian\u00e7a no governo est\u00e3o interligadas\", disse ele.<\/p>\n
Stewart e outros membros do painel disseram que a \"transpar\u00eancia radical\" pode ser uma das maneiras de reconstruir o relacionamento com os leitores.<\/p>\n
Mas \u00e9 importante que a \"transpar\u00eancia\" seja interessante e n\u00e3o muito introspectiva, disse Joy Mayer, diretora da Trusting News. Por exemplo, ela disse que n\u00e3o \u00e9 suficiente para os jornalistas apenas explicar aos leitores o processo de como eles conseguiram as entrevistas. Em vez disso, ela disse que \u00e9 importante que as reda\u00e7\u00f5es passem algum tempo pensando e formulando maneiras de explicar o processo jornal\u00edstico de uma forma envolvente.<\/p>\n
As reda\u00e7\u00f5es tamb\u00e9m precisam prestar mais aten\u00e7\u00e3o \u00e0s rea\u00e7\u00f5es de seu p\u00fablico, especialmente nas se\u00e7\u00f5es de coment\u00e1rios, disse ela. Entender as preocupa\u00e7\u00f5es dos leitores \u00e9 crucial para reconstruir a rela\u00e7\u00e3o entre a m\u00eddia e o p\u00fablico, acrescentou.<\/p>\n
\"Passe tempo suficiente com seus cr\u00edticos para entender por que eles desconfiam\", disse Mayer.<\/p>\n
A Trusting News oferece consultoria para jornalistas para ajud\u00e1-los a encontrar maneiras de reconstruir a rela\u00e7\u00e3o entre o p\u00fablico e as reda\u00e7\u00f5es. A organiza\u00e7\u00e3o tamb\u00e9m tem uma newsletter semanal com dicas sobre maneiras de aumentar a confian\u00e7a.<\/p>\n
A transmiss\u00e3o ao vivo do ISOJ em ingl\u00eas e espanhol pode ser encontrada em isoj.org<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c9 hora de a ind\u00fastria do jornalismo se concentrar em desbancar a desconfian\u00e7a na m\u00eddia, de acordo com debatedores do 20\u00ba Simp\u00f3sio Internacional de Jornalismo Online.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1346],"tags":[1465],"coauthors":[],"class_list":["post-7788","post","type-post","status-publish","format-standard","hentry","category-isoj-pt-br","tag-isoj-pt-br"],"acf":[],"yoast_head":"\n
Debatedores no ISOJ 2019 dizem que jornalistas devem trabalhar para superar a desconfian\u00e7a do p\u00fablico na imprensa - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Debatedores no ISOJ 2019 dizem que jornalistas devem trabalhar para superar a desconfian\u00e7a do p\u00fablico na imprensa . 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