{"id":88427,"date":"2024-06-19T06:58:02","date_gmt":"2024-06-19T11:58:02","guid":{"rendered":"https:\/\/latamjournalismreview.org\/?p=88427"},"modified":"2024-06-19T06:58:54","modified_gmt":"2024-06-19T11:58:54","slug":"conferencia-anual-da-sip-se-concentra-no-novo-paradigma-da-midia-incluindo-o-impacto-da-ia","status":"publish","type":"post","link":"https:\/\/latamjournalismreview.org\/pt-br\/articles\/conferencia-anual-da-sip-se-concentra-no-novo-paradigma-da-midia-incluindo-o-impacto-da-ia\/","title":{"rendered":"Confer\u00eancia anual da SIP destaca novo paradigma da m\u00eddia, incluindo o impacto da IA"},"content":{"rendered":"

Representantes das principais organiza\u00e7\u00f5es de m\u00eddia das Am\u00e9ricas se reunir\u00e3o em Miami, Fl\u00f3rida, em julho deste ano para falar sobre as transforma\u00e7\u00f5es digitais da m\u00eddia e, principalmente, aquelas causadas pela intelig\u00eancia artificial (IA).<\/p>\n

\"Four

Painel na SIPConnect2024, a confer\u00eancia anual da SIP. (Divulga\u00e7\u00e3o\/SIP)<\/p><\/div>\n

A SIPConnect 2024 ser\u00e1 realizada em Miami, Fl\u00f3rida, de 17 a 19 de julho de 2024, e reunir\u00e1 l\u00edderes de not\u00edcias, inovadores e editores das Am\u00e9ricas para discutir avan\u00e7os, tend\u00eancias e perspectivas do setor. As inscri\u00e7\u00f5es j\u00e1 est\u00e3o abertas para essa confer\u00eancia anual organizada pela Sociedade Interamericana de Imprensa (SIP).<\/p>\n

Entre os palestrantes principais est\u00e3o Daniel Coronell, presidente da Univision Noticias da Televisa; Alex Mena, editor executivo do The Miami Herald; e Michael Greenspon, licenciamento e inova\u00e7\u00e3o impressa do The New York Times.<\/p>\n

Outras sess\u00f5es \u2013 incluindo paineis de debates e workshops interativos \u2013 concentram-se em temas como desinforma\u00e7\u00e3o, influenciadores, newsletters, cria\u00e7\u00e3o de m\u00eddia, estrat\u00e9gias de monetiza\u00e7\u00e3o, produ\u00e7\u00e3o de \u00e1udio e v\u00eddeo para atingir novos p\u00fablicos, redes sociais, v\u00eddeo social e\u00a0storytelling<\/em>.<\/p>\n

Um dos temas que aparecem com mais frequ\u00eancia no programa deste ano \u00e9 a IA.<\/p>\n

\"De modo geral, a tend\u00eancia [do uso de IA nas Am\u00e9ricas] mostra um interesse e um investimento crescentes em IA, com muitas reda\u00e7\u00f5es explorando aplica\u00e7\u00f5es inovadoras para se manterem competitivas e aprimorarem seus recursos de reportagem. As empresas de m\u00eddia tamb\u00e9m est\u00e3o avaliando os riscos que podem vir com a intelig\u00eancia artificial, e os diretores e editores est\u00e3o se tornando muito mais conscientes desses riscos\", disse Carlos Laur\u00eda, diretor executivo da SIP, \u00e0 LatAm Journalism Review (LJR)<\/strong>.<\/p>\n

Laur\u00eda disse que o ritmo e a extens\u00e3o da ado\u00e7\u00e3o variam nas reda\u00e7\u00f5es da regi\u00e3o.<\/p>\n

\"As organiza\u00e7\u00f5es de m\u00eddia maiores geralmente est\u00e3o na vanguarda, utilizando a IA para tarefas como automatizar a produ\u00e7\u00e3o de not\u00edcias, personalizar o conte\u00fado, aumentar o envolvimento do p\u00fablico e melhorar a efici\u00eancia operacional. No entanto, as reda\u00e7\u00f5es menores podem ficar para tr\u00e1s devido a restri\u00e7\u00f5es de recursos\", disse ele.<\/p>\n

As sess\u00f5es da SIP analisar\u00e3o os riscos e as possibilidades do uso da IA na reda\u00e7\u00e3o, incluindo como ela est\u00e1 \"mudando as regras do jogo\".<\/p>\n

Laur\u00eda disse que, para planejar o programa para a SIPConnect, a associa\u00e7\u00e3o analisou as tend\u00eancias e os desafios atuais do setor, o\u00a0feedback\u00a0<\/em>de eventos anteriores e consultas dentro da SIP e com profissionais e especialistas da m\u00eddia.<\/p>\n

\"A SIP realiza pesquisas e discuss\u00f5es com seus membros para identificar os problemas mais urgentes e as \u00e1reas em que as organiza\u00e7\u00f5es de m\u00eddia precisam de apoio\", disse Laur\u00eda. \"Essa abordagem colaborativa garante que as sess\u00f5es sejam relevantes, oportunas e ben\u00e9ficas para os participantes.\"<\/p>\n

\"A

Editores e gestores de meios de 20 pa\u00edses estiveram na SIPConnect 2023. (Divulga\u00e7\u00e3o\/SIP)<\/p><\/div>\n

Na confer\u00eancia, Laur\u00eda disse que haver\u00e1 espa\u00e7o para networking e para conferir produtos, servi\u00e7os e inova\u00e7\u00f5es de empresas e startups de m\u00eddia digital. O \u00faltimo dia da confer\u00eancia \u00e9 reservado para visitar empresas de m\u00eddia em Miami, acrescentou.<\/p>\n

As sess\u00f5es s\u00e3o principalmente em espanhol, mas h\u00e1 algumas sess\u00f5es em ingl\u00eas. Haver\u00e1 interpreta\u00e7\u00e3o simult\u00e2nea para o espanhol nas sess\u00f5es em ingl\u00eas e vice-versa. A confer\u00eancia \u00e9 principalmente presencial, mas algumas sess\u00f5es estar\u00e3o dispon\u00edveis via streaming e todas as apresenta\u00e7\u00f5es ser\u00e3o postadas no dia seguinte no canal da SIP no YouTube, disse Laur\u00eda.<\/p>\n

O diretor executivo disse que a SIPConnect \u00e9 apenas uma das maneiras pelas quais a SIP tem acompanhado a transforma\u00e7\u00e3o digital da m\u00eddia das Am\u00e9ricas. A associa\u00e7\u00e3o tamb\u00e9m realiza sess\u00f5es de treinamento e webinars sobre temas como jornalismo digital, narra\u00e7\u00e3o multim\u00eddia e integra\u00e7\u00e3o de novas tecnologias nas reda\u00e7\u00f5es, e Laur\u00eda disse que colabora com empresas de tecnologia e especialistas em m\u00eddia digital para levar insights e ferramentas aos membros da associa\u00e7\u00e3o.<\/p>\n

\"A Sociedade Interamericana de Imprensa adotou ativamente a transforma\u00e7\u00e3o digital, atualizando constantemente seus programas e iniciativas para atender \u00e0s necessidades em evolu\u00e7\u00e3o das organiza\u00e7\u00f5es de m\u00eddia em meio \u00e0s mudan\u00e7as tecnol\u00f3gicas, \u00e0 deteriora\u00e7\u00e3o da liberdade de imprensa e \u00e0 crise de sustentabilidade agravada pela pandemia\", disse Laur\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u00edderes de not\u00edcias, inovadores e editores das Am\u00e9ricas se reunir\u00e3o em Miami, Fl\u00f3rida, em julho deste ano para discutir avan\u00e7os, tend\u00eancias e perspectivas do setor como parte da SIPConnect 2024. Trata-se da confer\u00eancia anual da Sociedade Interamericana de Imprensa, que este ano aborda especialmente a transforma\u00e7\u00e3o da m\u00eddia digital, incluindo o impacto da intelig\u00eancia artificial.<\/p>\n","protected":false},"author":3,"featured_media":88368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[17],"tags":[],"coauthors":[2749],"class_list":["post-88427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"acf":[],"yoast_head":"\nConfer\u00eancia anual da SIP destaca novo paradigma da m\u00eddia, incluindo o impacto da IA - LatAm Journalism Review by the Knight Center<\/title>\n<meta name=\"description\" content=\"Descubra os temas que ser\u00e3o discutidos na confer\u00eancia anual da Sociedade Interamericana de Imprensa em 2024, com foco na transforma\u00e7\u00e3o digital da 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Americas. She is interested in press freedom, democratization, and investigative journalism in Latin America and is dedicated to increasing awareness about the importance of independent news media to the health of democracies. She produces journalistic work with the aim of helping people to make informed decisions about their lives and societies and wants to make sure other journalists are able to do the same. She has Bachelors' degrees in Journalism and Plan II Honors (Liberal Arts) and a Master's degree in Latin American Studies, all from the University of Texas at Austin. She started her journalistic career at The Beaumont Enterprise in Southeast Texas where she last worked as a breaking news reporter. ______ Teresa Mioli es la directora editorial del Centro Knight para el Periodismo en las Am\u00e9ricas. Es una periodista con inter\u00e9s en la libertad de prensa, la democratizaci\u00f3n y el periodismo investigativo en Am\u00e9rica Latina y est\u00e1 dedicada a crear mayor consciencia sobre la importancia de los medios noticiosos independientes para la salud de las democracias. El objetivo de su trabajo period\u00edstico es ayudar las personas para que tomen decisiones informadas sobre sus vidas y sus sociedades, y busca que otros periodistas tengan la posibilidad de hacer lo mismo. Teresa tiene una licenciatura en Periodismo y Artes liberales (Plan II Honors), y una maestr\u00eda en Estudios Latinoamericanos, todos de la Universidad de Texas en Austin. Empez\u00f3 su carrera en periodismo en The Beaumont Enterprise al sureste de Texas, en donde recientemente trabaj\u00f3 como reportera de noticias de \u00faltima hora. Anteriormente ella fue la editora de LatAm Journalism Review del Centro Knight. ______ Teresa Mioli \u00e9 gerente editorial do Centro Knight para o Jornalismo nas Am\u00e9ricas. Ela se interessa por liberdade de imprensa, democratiza\u00e7\u00e3o e jornalismo investigativo na Am\u00e9rica Latina e se dedica a aumentar a conscientiza\u00e7\u00e3o sobre a import\u00e2ncia da m\u00eddia independente para a sa\u00fade das democracias. Ela produz trabalhos jornal\u00edsticos com o objetivo de ajudar as pessoas a tomarem decis\u00f5es informadas sobre suas vidas e sociedades e deseja garantir que outros jornalistas possam fazer o mesmo. Ela tem bacharelado em jornalismo e artes liberais e um mestrado em Estudos Latino-Americanos, todos pela Universidade do Texas em Austin. 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She is interested in press freedom, democratization, and investigative journalism in Latin America and is dedicated to increasing awareness about the importance of independent news media to the health of democracies. She produces journalistic work with the aim of helping people to make informed decisions about their lives and societies and wants to make sure other journalists are able to do the same. She has Bachelors' degrees in Journalism and Plan II Honors (Liberal Arts) and a Master's degree in Latin American Studies, all from the University of Texas at Austin. She started her journalistic career at The Beaumont Enterprise in Southeast Texas where she last worked as a breaking news reporter. ______ Teresa Mioli es la directora editorial del Centro Knight para el Periodismo en las Am\u00e9ricas. 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