"In Brazil, where President Jair Bolsonaro uses lies and attacks on the media to mask his inability to address the Covid-19 pandemic’s devastating impact, Reporters Without Borders (RSF) is about to launch a communication campaign called the “Naked Truth” to highlight journalism’s vital importance in providing access to reliable information about the pandemic.
Produced by the BETC Paris advertising agency and to be launched on Feb. 22, the new RSF campaign will draw attention to the naked truth – the reality of the facts beyond Bolsonaro’s preposterous and manipulative claims – by means of a photomontage showing him naked* behind a sign displaying the latest figures for Covid-19 deaths and positive tests**."
