"The advance of artificial intelligence, the growing influence of social media and the proliferation of devices are reshaping how users access information in Latin America, creating a landscape in which news outlets are no longer the main entry point and instead increasingly depend on technological intermediaries that shape what content is seen, how it is consumed and who gains visibility.
A Comscore report on digital trends in the region identifies artificial intelligence as one of the main drivers of this shift, as it becomes a new gateway to news consumption. Assistants and search engines that generate direct answers are beginning to absorb traffic that previously went to news sites, introducing a dynamic in which competing to be cited in those responses is as important as rankings in traditional search results.
This shift directly affects the role of the media. AI-generated answers determine which sources are presented to users and, in many cases, prioritize platforms such as YouTube, reducing the presence of news outlets on certain topics and forcing a rethink of distribution and editorial positioning strategies."
Read original article (in Spanish)
This monitor entry was translated with the assistance of AI and was reviewed by Teresa Mioli.
