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Argentina: La Capital de Rosario consolidates its digital subscription model six months after its launching

  • Source: Adepa
  • May 20, 2022

"In November of last year, La Capital de Rosario joined the list of Argentine media that started to implement a subscription model in their websites. In an interview with Adepa, Vito Scaglione, the news outlet general manager, explains the details of this strategic change in their business model. After carrying out an exhaustive study of its audience, where it became clear how much its readers valued the news outlet, the executives of the media founded in 1867, decided they were ready to forge a new path to monetize its contents on the Internet. 'We've been launching a process of digital and cultural transformation in the company with very good results,' Scaglione said.'"

Read the original article (in Spanish)

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