Argentine site Red/Acción doubles homepage traffic with curation, brevity and social network format

“[...] In April of this year, the site [Red/Acción] carried out an investigation on the habits of digital media consumption and found that, in addition to the oversupply of information, the lack of time on the part of readers to be properly informed was another of the main problems.

To solve these challenges, the site set out to transform its home page into a product that combines news curation with its own content and allows readers to be informed in just a few minutes. Three months after its launch, the new Red/Acción homepage already brings in twice as much traffic as its previous version."

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