How publishers in Brazil are engaging new audiences with WhatsApp

"By using WhatsApp Correio is responding to a national trend: in 2019, one forecast proclaimed Brazil as the app’s second largest market after India with 99 million monthly active users. Other estimates put this estimated audience at 120 million.

The trend goes beyond Brazil though. Research suggests WhatsApp is most frequently used by people in countries in Latin America and Africa, presenting an important opportunity for emerging, digital-first titles and smaller newsrooms looking for ways to expand their distribution."

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