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Audience Engagement

Posts Tagged ‘ Audience Engagement ’

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Publications from Brazil, Argentina and Venezuela have highest number of social media followers among Latin American newspapers

In the latest informal lists from the Knight Center, we looked at the number of Twitter, Instagram and Facebook followers for the biggest Latin American newspapers and spoke to some of the social media managers of those publications about their strategies.

Ricardo Kirschbaum

Newspapers in Argentina with paywalls achieved good results among loyal readers, but strive to win new audiences

Argentine newspapers were late in the trend of the world press to implement paywalls to limit access to content to readers who pay for information. Clarín, a pioneer in the country, launched its digital subscription system just in 2017. For comparison, the Reforma group, from Mexico, was the first in Latin America to adopt the paywall, in […]