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Audience Engagement

Posts Tagged ‘ Audience Engagement ’

A edição 2022 do Digital News Report do Instituto Reuters mostra que a aversão ao noticiário cresceu em todos os países e, em especial, na América Latina.

Proportion of Latin Americans who avoid the news increases, says Reuters Institute survey

Brazil is where a growing aversion to the news is worst, as 54% of Brazilians avoid the news, well above the world average of 38%. In Argentina, 46% now say they avoid news content. The other countries in the region surveyed were Chile (38%), Colombia (38%), Mexico (37%), and Peru (37%).

Sesión apertura 13 Coloquio Iberoamericano Periodismo Digital

Transparency can change the business model in journalism, said Ignacio Escolar, founder of elDiario.es

Ignacio Escolar, director and founder of elDiario.es, opened the 13th Ibero-American Colloquium on Digital Journalism with a conversation with Rosental Alves, director and founder of the Knight Center.

Ricardo Kirschbaum

Newspapers in Argentina with paywalls achieved good results among loyal readers, but strive to win new audiences

Argentine newspapers were late in the trend of the world press to implement paywalls to limit access to content to readers who pay for information. Clarín, a pioneer in the country, launched its digital subscription system just in 2017. For comparison, the Reforma group, from Mexico, was the first in Latin America to adopt the paywall, in […]

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Publications from Brazil, Argentina and Venezuela have highest number of social media followers among Latin American newspapers

In the latest informal lists from the Knight Center, we looked at the number of Twitter, Instagram and Facebook followers for the biggest Latin American newspapers and spoke to some of the social media managers of those publications about their strategies.

Hand holding a card that says Associação

With membership models, Latin American media integrate readers and reinforce revenue

The report “Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements” underlines a “core difference” between the membership and subscription models.

Reuters Institute Digital News Report 2018

Smartphones reign supreme for news consumers in Latin America, according to Reuters Institute

The 2018 Digital News Report from the Reuters Institute for the Study of Journalism (RISJ) surveyed four Latin American countries and found that in each case, a majority of respondents are accessing their news from their smartphones.