The second most popular social network for journalism consumption in Brazil, WhatsApp has become the focus of the distribution strategy of digital native news outlets in Brazil. They see an opportunity to establish a direct connection with the public, without depending on the algorithm of other platforms.
Brazil is where a growing aversion to the news is worst, as 54% of Brazilians avoid the news, well above the world average of 38%. In Argentina, 46% now say they avoid news content. The other countries in the region surveyed were Chile (38%), Colombia (38%), Mexico (37%), and Peru (37%).
Ignacio Escolar, director and founder of elDiario.es, opened the 13th Ibero-American Colloquium on Digital Journalism with a conversation with Rosental Alves, director and founder of the Knight Center.
Argentine newspapers were late in the trend of the world press to implement paywalls to limit access to content to readers who pay for information. Clarín, a pioneer in the country, launched its digital subscription system just in 2017. For comparison, the Reforma group, from Mexico, was the first in Latin America to adopt the paywall, in […]
In the latest informal lists from the Knight Center, we looked at the number of Twitter, Instagram and Facebook followers for the biggest Latin American newspapers and spoke to some of the social media managers of those publications about their strategies.
“Audience development has become so important in many newsrooms, but it's often isolated to a few specialist roles,” Zamora said.
The report “Membership in News & Beyond: What Media Can Learn from Other Member-Driven Movements” underlines a “core difference” between the membership and subscription models.
The 2018 Digital News Report from the Reuters Institute for the Study of Journalism (RISJ) surveyed four Latin American countries and found that in each case, a majority of respondents are accessing their news from their smartphones.
In an effort to "find the right people to offer insight, perspectives and ideas on the issues of the day," Canada's Calgary Herald has introduced a new initiative allowing potential sources to register with the newspaper, the Herald reported. Known as "Be a Source," the system encourages anyone with "an area of expertise," whether "politics, health care or playing the kazoo," to sign up as a source to be contacted by journalists.
”Crowdfunding”, a term used to describe networking, usually via the Internet, to pool money and resources, is starting to take off in Brazil. An explosion of crowdfunding websites, like Catarse, Multidão, Movere and Benfeitoria, are just some to come on the scene.