Nearly 80% of local digital and regional media in Mexico are working for or plan, within three years, to incorporate a reader revenue model, meaning a paywall system, subscriptions, contributions or membership program.
Against the almost total domination of the digital advertising market by platforms such as Facebook and Google, some of the most traditional newspapers in Argentina, Brazil, Colombia and Mexico– the latter being the pioneer in Latin America– have decided to adopt paywalls as a business model in their search for greater financial sustainability.
Contrary to common assumptions, the implementation of paywalls – barriers that restricts non-paying users' access to websites – has contributed to growing the audiences of major Brazilian newspapers, which have also recorded a significant increase in the sale of digital subscriptions.
Internet use is growing rapidly in Latin America, and traditional media groups are exploring digital paid content strategies to try to protect and consolidate their dominant position, especially in the face of competition from new digital-only news organizations.
The recent ousting of Marcus Brauchli from the top editor’s spot at the Washington Post has renewed discussions over whether the newspaper should now install a paywall for its digital content.
If there is one message that can summarize the conversation between New York Times columnist David Carr and Professor Rosental Calmon Alves, director and founder of the Knight Center for Journalism in the Americas, it is that, in today's journalism, if you want to do something, don't just think about it -- do it.
The trend of newspapers implementing paywalls is emerging in Brazil. Starting on Thursday, June 21, the newspaper Folha de S.Paulo will start charging a fee to access the content on its website, which will have the entire printed edition available, reported the same newspaper.
Reforma, one of Mexico’s biggest newspapers and a pioneer in charging for online content, is studying ways to charge for its mobile content, a top executive revealed.
Argentine newspapers were late in the trend of the world press to implement paywalls to limit access to content to readers who pay for information. Clarín, a pioneer in the country, launched its digital subscription system just in 2017. For comparison, the Reforma group, from Mexico, was the first in Latin America to adopt the paywall, in […]