Barely a month after the launch of The Daily, the first media outlet exclusively published on the iPad tablet device, Brasil 247 will be the first such publication in Brazil, Mac World Brasil reports. The media launched earlier this week and – unlike its U.S. counterpart – it is free.
Editora 247, run by journalists Leonardo Attuch and Joaquim Castanheira, owns the publication, which launches with $2.5 million in startup capital, a full newsroom, and regular columnists.
Brasil 247 will include traditional sections like politics, lifestyle, sports, and technology, however the content is not meant to be an adaptation of print media, Info explains. However, according to Castanheira, the publication “was created especially to exploit the technological resources that are available on the iPad platform.”
Note from the editor: This story was originally published by the Knight Center’s blog Journalism in the Americas, the predecessor of LatAm Journalism Review.
