Newspaper interns create interactive World Cup website, “12emcampo”

By Maira Magro

A new group of interns at Folha de S. Paulo has just launched “12emcampo”, a real-time site about the World Cup. The name is a reference to the 12 training participants, who already are writing online to keep the project live.

The site offers a vision of the World Cup related to Brazil, since the coverage of major newspapers and websites are more focused on what happens in Africa. The site also includes space for readers' comments, a "making of" the project, and recipes of appetizers for in between games. They also created profiles on Twitter and Facebook.

This is the first time that Folha interns have completed the four-month training program with a project of real-time coverage, instead of a printed or "static" product.

"It's a job much more difficult because of the volume of production," said Folha's training editor, Ana Estela de Sousa Pinto. She pointed out that one of the biggest challenges of the group was to discover how best to interact with readers: "We are all learning."

Read more about the Folha training program.

Note from the editor: This story was originally published by the Knight Center’s blog Journalism in the Americas, the predecessor of LatAm Journalism Review.