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Audience Engagement

Posts Tagged ‘ Audience Engagement ’

Ricardo Kirschbaum

Newspapers in Argentina with paywalls achieved good results among loyal readers, but strive to win new audiences

Argentine newspapers were late in the trend of the world press to implement paywalls to limit access to content to readers who pay for information. Clarín, a pioneer in the country, launched its digital subscription system just in 2017. For comparison, the Reforma group, from Mexico, was the first in Latin America to adopt the paywall, in […]