The Argentine newspaper La Nación is negotiating the takeover of the U.S. media company ImpreMedia, which owns seven Spanish language newspapers, including La Opinión in Los Angeles and New York's El Diario/La Prensa, the oldest Spanish-language daily in the United States, reported the New York Post. La Nación, based in Buenos Aires, is Argentina's second-largest daily.
Before any sale goes through, however, La Nación is waiting for the resolution of a labor dispute revolving around a new union contract that could result in the firing of more than a dozen union employees at El Diario/La Prensa, according to NY1 Noticias in New York.
Portada pointed out that the pending deal demonstrates "how intertwined the Latin American and U.S. Hispanic advertising and media spaces can be." The marketing and media site then goes on to analyze what the deal would mean, explaining that acquiring ImpreMedia would allow the Argentine newspaper company to invest in a more stable market -- both La Nación and Argentine media company Clarín are mired in disputes with the Argentine government -- and would decrease costs of technological innovation and dramatically increase the online market-share of Spanish speakers, meaning a potential increase in online advertising.
