The founder and director of the Knight Center for Journalism in the Americas, professor Rosental Calmon Alves, of the University of Texas at Austin, will give the opening address of the 34th Brazilian Congress of Communiaction Sciences. Sponsored by the Brazilian Society of Interdisciplinary Studies of Communication (Intercom in Portuguese), the conference opened Friday, Sept. 2, and continues through Tuesday, Sept. 6, in Recife, Pernambuco.
On Sunday, Sept. 4, Alves will discuss the importance of academic research in this digital era, according to the site Jornalistas da Web.
"The paradigms of mass communication of the industrial era are being altered because of the popularity of digital technologies, creating a rupture that is causing uncertainty about the future of the media," Alves told the organizers of Intercom 2011, one of the most well-known and well-attended communication conferences in Latin America. "Scientific research can help not only media companies, but also society in general, to understand these changes.
More than 3,000 persons are expected to participate in this year's event, the theme of which is empirical research. The conference is being held on the campus of the Catholic University of Pernambuco with the aim of bringing together scientific work of authors, professionals and students, according to Globo Universidade, one of the event's sponsors. For more information about Intercom 2011, see here.